The Master of Business Administration in Marketing program at Baker College is designed to look at basic business subjects such as ethics, economics, and human resources as well as specific marketing and sales subjects meant to hone a student's already strong abilities in those areas. Read on to find out more about this program today.

    <h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>The Master of Business Administration in Marketing program at Baker College is designed to help students study how to effectively sell products and services and manage promotions and distribution. The coursework in this online program is split between marketing requirements, which look at such topics as buyer behavior, marketing plan implementation, and promotions budgeting, and business requirements, which cover more generalized business topics like strategic decision making, data gathering and analysis, and information technology in the workplace. There is also an emphasis on management of resources, people, finances, and an organization in general, which could be applicable to many areas in the business world. In order to complete this program, students must pass all their classes, including a graduate seminar. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Applicants to this program will have at least a bachelor degree in a business-related area. Excellent interpersonal and speaking skills as well as management abilities could be useful for students who wish to apply to this program. Though requirements may vary, applicants should have earned a high school diploma or equivalent. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>This online program requires that students complete at least 53 credit hours. These credit hours are broken into 20 marketing major credit hours and 33 business credit hours. </p> <p><u>Marketing Major Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Name</th></tr> <tr><td>BUS 660</td><td> The Marketing Environment</td></tr> <tr><td>BUS 664</td><td> International Marketing</td></tr> <tr><td>BUS 666</td><td> Marketing Research</td></tr> <tr><td>BUS 667</td><td> Promotional Management</td></tr> <tr><td>BUS 668</td><td> Distribution Management</td></tr> </table><p><u>Business Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Name</th></tr> <tr><td>BUS 572</td><td> Human Resource Management</td></tr> <tr><td>BUS 609</td><td> Graduate Seminar</td></tr> <tr><td>BUS 615</td><td> Human Behavior Management of Organizations</td></tr> <tr><td>BUS 630</td><td> Accounting for the Contemporary Manager</td></tr> <tr><td>BUS 640</td><td> The Financial Environment</td></tr> <tr><td>BUS 650</td><td> The Economic Environment</td></tr> <tr><td>BUS 678</td><td> Research and Statistics for Managers</td></tr> <tr><td>BUS 690</td><td> Strategy in a Global Environment</td></tr> <tr><td>MIS 511</td><td> Management Information Systems</td></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>Graduates of this Baker College program could be able to apply their sales and management skills to pursue additional responsibilities related to an existing position, or they could pursue other professional opportunities. Graduates could apply for jobs with nonprofit organizations, business corporations, administrative offices, marketing firms, advertising companies, or government organizations. </p> <p>Possible career opportunities include but are not limited to: </p> <ul><li>Advertising Representative </li><li>Marketing Manager </li><li>Public Relations Manager </li><li>Sales Manager </li><li>Promotions Manager</li></ul>