<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>The Bachelor of Arts in Marketing at California Baptist University is designed to provide students with an interdisciplinary education in the areas of business, advertising, and other areas, for a comprehensive curriculum that can prepare students for multiple job positions. Students have the opportunity to learn multiple areas of finance, such as microeconomics and accounting, as well as business economics, for core foundational knowledge that could assist them in other areas. Courses in the program cover several aspects of marketing, from understanding consumer behavior to communicating to customers with the perfect advertisement. Students could also learn how to be effective marketing managers as well. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Students who are interested in applying to California Baptist University's BA in Marketing program should have strong quantitative and communication skills. All applicants to California Baptist University must have a high school diploma or equivalent and a minimum 2.0 GPA. Some programs may have additional requirements. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>Courses in the marketing program at California Baptist University are divided between lower-division and upper-division. Students will also have a few prerequisite courses they'll need to take before officially beginning the program. The major is a total of 48 credits with 40-43 credits of general education required as well. </p> <p><u>Prerequisites</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>BUS 218</td><td>Macroeconomics</td></tr> <tr><td>ENG 113</td><td>Composition</td></tr> <tr><td>ENG 123</td><td>Intermediate Composition</td></tr> <tr><td>MAT 115</td><td>Intermediate Algebra</td></tr> </table><p><u>Lower Division</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>ACC 250</td><td>Principles of Accounting I</td></tr> <tr><td>ACC 251</td><td>Principles of Accounting II</td></tr> <tr><td>BUS 217</td><td>Microeconomics</td></tr> <tr><td>CIS 270</td><td>Business IT Application</td></tr> </table><p><u>Upper Division</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>BUS 303</td><td>Business Finance</td></tr> <tr><td>BUS 315</td><td>Business Statistics</td></tr> <tr><td>BUS 334</td><td>International Business</td></tr> <tr><td>BUS 337</td><td>Management With Biblical Foundation</td></tr> <tr><td>BUS 358</td><td>Business Law</td></tr> <tr><td>MKT 313</td><td>Retailing and Merchandising</td></tr> <tr><td>MKT 323</td><td>Marketing Research</td></tr> <tr><td>MKT 333</td><td>Principles of Marketing</td></tr> <tr><td>MKT 353</td><td>Integrated Marketing Communications</td></tr> <tr><td>MKT 458</td><td>Consumer Behavior</td></tr> <tr><td>MKT 463</td><td>Marketing Management</td></tr> </table><p><u>Additional Requirements</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>CST 100</td><td>Overview of the Bible</td></tr> </table><h3 id="section---WhatCanIDoAfterIGraduate">What Can I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>Students who graduate from the BA in Marketing program have the opportunity to explore various positions in the marketing field. The skills the program aims to teach, such as management, research, finance, and communication, could lead to positions with job duties that include analyzing market trends, working with businesses to estimate costs, or creating advertising campaigns with a team of professionals. Possible careers can include: </p> <ul><li>Market research analyst </li><li>Advertising, promotion, and marketing manager </li><li>Cost estimator </li><li>Mathematician </li><li>Economist </li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4> <p>Students could also pursue a master's degree after graduation. A bachelor's in marketing could help students pursue master's degrees in other areas of business and finance, such as management, accounting, or economics. Or, students could advance their skills with a marketing master's degree. A master's degree could lead to a job promotion or expand new opportunities, and graduates of master's degrees could enhance their skills or learn new ones. Possible degrees include: </p> <ul><li>Master of Business Administration-Accounting </li><li>Master of Business Administration-Management </li><li>Master of Marketing </li><li>Master of Professional Studies in Fashion Marketing</li></ul>