<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>The Doctor of Business Administration program in Marketing at National University examines the knowledge and abilities needed for a career in business, with an emphasis on how to market and sell things in today's commercially driven society. You may have the opportunity to take courses that discuss business ethics and foundations as well as more specialized courses that look at management and marketing research. There are a number of electives you can choose from as well in order to broaden your business knowledge in areas that interest you. To graduate from the program, you must complete all your courses with a B average and write an acceptable applied doctoral dissertation. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>If you are interested in applying to this program, you should already have a keen business sense and understanding of how to give people what they want. You might have a talent for selling things and thinking up appealing slogans or imagery as well. You are required to have a master's degree prior to applying to this program at National University. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>In order to graduate from this program, you will be required to complete 54 credit hours. Of those credit hours, 27 of them will be from foundational courses, 15 will be from specialization courses, and 12 will be from dissertation courses. </p> <p><u>Courses for a Doctor of Business Administration in Marketing</u> </p> <p /> <table border="1"><tr><th>Course Number</th><th>Course Title</th></tr> <tr><td><b>Required Courses</b></td><td /></tr> <tr><td>BTM 7101</td><td> Doctoral Studies in Business</td></tr> <tr><td>BTM 7300</td><td> Scholarly Literature Review</td></tr> <tr><td>MGT 7019</td><td> Ethics in Business</td></tr> <tr><td>BTM-7104</td><td> Statistics I</td></tr> <tr><td>BTM 7303</td><td> Research Methods</td></tr> <tr><td>BTM 7103</td><td> Research Design</td></tr> <tr><td>BTM 7106 <br /> <b>or</b> <br /> BTM-7108 </td><td>Quantitative Research Design <br /> <br /> Qualitative Research Design</td></tr> <tr><td>BTM 7109</td><td> Planning Dissertation Research in Business</td></tr> <tr><td>CMP 9600B</td><td> DBA Portfolio</td></tr> <tr><td><b>Specialization Courses</b></td><td /></tr> <tr><td>Select five courses from the following:</td><td /></tr> <tr><td>MGT 7002</td><td> Marketing Management</td></tr> <tr><td>MKT 7000</td><td>Strategic Service Marketing</td></tr> <tr><td>MKT 7001</td><td>Strategic Sales Force Management</td></tr> <tr><td>MKT 7002</td><td>Customer Relationship Management Strategies</td></tr> <tr><td>MKT 7003</td><td>Integrated Marketing Communication</td></tr> <tr><td>MKT 7100</td><td>Consumer Behavior Theory and Practice</td></tr> <tr><td>MKT 7101</td><td>Brand and Product Management</td></tr> <tr><td><b>Dissertation Courses</b></td><td /></tr> <tr><td>DIS 9901A </td><td> Components of the Dissertation</td></tr> <tr><td>DIS 9902A </td><td> The Dissertation Proposal</td></tr> <tr><td>DIS 9903A </td><td> Institutional Review Board (IRB) and Data Collection</td></tr> <tr><td>DIS 9904A </td><td> The Dissertation Manuscript and Defense</td></tr> </table><h3 id="section---WhatCouldIDoAfterGraduation">What Could I Do After Graduation?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>After you complete this program, you may have the ability to seek out and enter into a career path that suits your business-related skills. You may be able to pursue work in an actual marketing department or perhaps in a related area like advertising or foreign business relations. </p> <p>Possible career paths include, but are not limited to: </p> <ul><li>Marketing Manager </li><li>Marketing Representative </li><li>Small Business Owner </li><li>Business Administrator </li><li>Public Relations </li><li>Advertising Manager/Consultant </li><li>Product Designer</li></ul>