If you have the professional goal of becoming a leader in areas of corporate communications, promotions, advertising, or public relations, then you could benefit from coursework offered in Southern New Hampshire University's Master of Business Administration with a Certificate in Marketing program. Read on for more information about this online master's degree program.
<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2>
<h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3>
<p>Once enrolled in Southern New Hampshire University's Master of Business Administration with a Certificate in Marketing program, you will have the opportunity to learn management principles and practices in several areas of business and develop an advanced understanding of strategies used in communications, sales, marketing, promotions, and advertising. The program's concentration courses address advertising campaign management, sales management concepts, brand building and theories, public relation processes, and consumer behavior. A marketing strategies course offered in the core curriculum covers market research methods, product design, distribution processes, and customer satisfaction. Managerial processes in accounting, finance, production, operations, and information technology are also discussed in core coursework.
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<h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3>
<p>As a prospective student of the Master of Business Administration with a Certificate in Marketing program, you should have strong communication, organizational, and creative skills and possibly have experience in a corporate environment. All applicants to Southern New Hampshire University must have earned a bachelor's degree or equivalent.
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<h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3>
<p>The Master of Business Administration with a Certificate in Marketing at Southern New Hampshire University requires the completion of 39 credits. This credit total reflects nine credits in the area of concentration and 30 credits in the MBA core curriculum. This degree could be earned in as little as two years.
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<p><u>Marketing Concentration Courses</u>*
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<table border="1"><tr><th>Course Code</th><th>Course Title</th></tr>
<tr><td>Choose three of the following:</td><td /></tr>
<tr><td>MKT 610</td><td>Promotions Management</td></tr>
<tr><td>MKT 615</td><td>Relationship Selling Strategies</td></tr>
<tr><td>MKT 620</td><td>Consumer Behavior</td></tr>
<tr><td>MKT 675</td><td>Ethical and Legal Issues in Marketing</td></tr>
<tr><td>MKT 678</td><td>Brand Management</td></tr>
<tr><td>MKT 690</td><td>Corporate Communications</td></tr>
</table><p><u>MBA Core Courses</u>
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<p />
<table border="1"><tr><th>Course Number</th><th>Course Title</th></tr>
<tr><td>ACC 500</td><td>Managerial Accounting</td></tr>
<tr><td>IT 500</td><td>Information Technology</td></tr>
<tr><td>MKT 500</td><td>Marketing Strategies</td></tr>
<tr><td>ECO 500</td><td>Managerial Economics</td></tr>
<tr><td>FIN 500</td><td>Financial Management</td></tr>
<tr><td>INT 610</td><td>Multinational Corporate Environment</td></tr>
<tr><td>MBA 700</td><td>Strategic Management</td></tr>
<tr><td>OL 690</td><td> Responsible Corporate Leadership</td></tr>
<tr><td>QSO 510</td><td>Quantitative Analysis for Decision Making</td></tr>
<tr><td>QSO 600</td><td>Production and Operation Management</td></tr>
</table><p>Some students may be required to take foundation courses as prerequisites for more advanced MBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.
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<p><i>*Coursework subject to change.</i>
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<h3 id="section---WhatCouldIDoAfterGraduation">What Could I Do After Graduation?</h3>
<h4 id="section---CareerOpportunities">Career Opportunities</h4>
<p>You might pursue senior management or executive positions after completing Southern New Hampshire University's Master of Business Administration with a Certificate in Marketing program. You could oversee the development and implementation of marketing plans, promotional activities, interoffice communication processes, advertising campaigns, or market analysis reports for nearly any type of business.
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<p>Positions you could pursue include:
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<ul><li>Promotions Manager
</li><li>Advertising Executive
</li><li>Vice President of Marketing
</li><li>Corporate Communications Director</li></ul>
