Do you have an interest in seeking opportunities as a corporate leader and helping companies utilize various social media platforms for advertising, promotional, and public relations purposes? You might take the first step toward reaching this career goal when you become a student of Southern New Hampshire University's Master of Business Administration with a Certificate in Social Media Marketing program. Read on for more information about this online master's degree program.
<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2>
<h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3>
<p>Southern New Hampshire University's Master of Business Administration with a Certificate in Social Media Marketing program is designed to offer a diverse education in business principles and practices while focusing on strategies and marketing campaign development in social media technologies. In area of concentration courses, you will have the opportunity to study social media theories and uses, types of social media tools, target markets, integration methods, strategic planning techniques, and creating marketing campaign objectives. The history of social media and types of social media outlets, such as Twitter, Facebook, blogging, and podcasting, will also be discussed. Topics addressed in core courses include managerial practices in accounting and business economics, financial management, leadership qualities, decision-making processes, and business information systems.
</p>
<h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3>
<p>Before entering the Master of Business Administration with a Certificate in Social Media Marketing program, you should have strong communication and creative skills, knowledge of basic computer functions and social media platforms, and possibly have experience in a business environment. To apply to Southern New Hampshire University programs, you must have earned a bachelor's degree or equivalent.
</p>
<h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3>
<p>You must complete 39 credits to earn the Master of Business Administration with a Certificate in Social Media Marketing from Southern New Hampshire University. This credit total includes nine credits in the area of concentration and 30 credits in the MBA core program; if you do not possess a business-related undergraduate degree, you may need to complete additional foundation coursework. This degree could be earned in as few as two years.
</p>
<p><u>Social Media Marketing Concentration Courses</u>*
</p>
<p />
<table border="1"><tr><th>Course Code</th><th>Course Title</th></tr>
<tr><td>MKT 555</td><td>Social Media</td></tr>
<tr><td>MKT 655</td><td>Social Media Marketing Strategy</td></tr>
<tr><td>MKT 666</td><td>Social Media Marketing Campaigns</td></tr>
</table><p><u>MBA Core Courses</u>
</p>
<p />
<table border="1"><tr><th>Course Code</th><th>Course Title</th></tr>
<tr><td>ACC 500</td><td>Managerial Accounting</td></tr>
<tr><td>IT 500</td><td>Information Technology</td></tr>
<tr><td>MKT 500</td><td>Marketing Strategies</td></tr>
<tr><td>ECO 500</td><td>Managerial Economics</td></tr>
<tr><td>FIN 500</td><td>Financial Management</td></tr>
<tr><td>INT 610</td><td>Multinational Corporate Environment</td></tr>
<tr><td>MBA 700</td><td>Strategic Management</td></tr>
<tr><td>OL 690</td><td>Responsible Corporate Leadership</td></tr>
<tr><td>QSO 510</td><td>Quantitative Analysis for Decision Making</td></tr>
<tr><td>QSO 600</td><td>Production and Operation Management</td></tr>
</table><p>Some students may also be required to take foundation courses as prerequisites for more advanced MBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.
</p>
<p><i>*Coursework subject to change.</i>
</p>
<h3 id="section---WhatCouldIDoAfterGraduation">What Could I Do After Graduation?</h3>
<h4 id="section---CareerOpportunities">Career Opportunities</h4>
<p>You could seek upper management or executive positions after completing Southern New Hampshire University's Master of Business Administration with a Certificate in Social Media Marketing program. You might seek opportunities overseeing corporate marketing, public relations, or advertising departments and managing the development and implementation of social media marketing programs.
</p>
<p>Depending on your experience, positions you could pursue might include:
</p>
<ul><li>Social Media Marketing Manager
</li><li>Digital Social Media Marketing Strategist
</li><li>Marketing and Social Media Director
</li><li>Interactive Marketing Manager</li></ul>
