Frequently Asked Questions

What Kind of Program Is It?

Walden University's Bachelor of Science in Business Administration program with a concentration in Marketing is an online program that explores the role of sound business practices and strategic marketing initiatives to help build successful enterprises. The curriculum provides a comprehensive overview of business issues, with courses that include accounting and statistics, an introduction to leadership, operations, marketing, and entrepreneurship, and human resource and financial management. Other courses cover critical thinking, microeconomics, and business law. The concentration coursework gives students the opportunity to explore marketing in depth, with a particular focus on decision-making and marketing plans for domestic as well as international business. Students finish the program with a comprehensive plan designed for real-world challenges. The program usually takes about four-and-a-half years to complete, but completion times vary based on individual progress and credits transferred, if applicable.

What Are the Prerequisites?

Walden University's Bachelor of Science in Business Administration program with a concentration in Marketing is intended for aspiring or current business professionals. You may have experience in the business world and seek to increase your understanding of strategies for success. Applicants to Walden University's programs must be at least 24 years old and have a high school diploma or GED equivalent; or be an active member of the military or a veteran; or have already earned at least 90 quarter hours of credit. Applicants may need to complete additional requirements for some programs.

What Are the Course Requirements?

Degree program curriculum and credits are subject to change; contact Walden University for the most current information before enrolling in a program. The Walden University B.S. in Business Administration program with a concentration in Marketing requires completion of 181 total quarter credit hours. Some of the required courses are listed below.

Business Core Courses

• Introduction to Accounting I
• Introduction to Management and Leadership
• Business Law
• Operations
• Marketing
• Human Resource Management
• Financial Management
• Information Systems in Enterprise
• Dynamics of Change
• Critical Thinking
• Entrepreneurship for Small Business
• Business Capstone Project-Strategic
• Management and Organizational Behavior
• Microeconomics
• Statistics
• Developing Student Portfolios

Marketing Concentration Courses

• Marketing Management
• International Marketing
• Case Study: Services Marketing

What Could I Do After I Graduate?

Career Opportunities:

Graduates of Walden University's B.S. in Business Administration with a concentration in Marketing have the opportunity to prepare for careers in business and marketing. Positions that graduates may seek include:

• Marketing consultant
• Retail manager
• Operations manager
• Human resources management
• Advertising account representative
• Sales representative

Advanced Degrees

Graduates of Walden University's B.S. in Business Administration program with a concentration in Marketing may choose to further their studies. Earning a master's degree in business, accounting, marketing, or merchandising services may prepare you for advanced career opportunities in the field. Degrees listed are not institution-specific but constitute a sampling of continuing education options for graduates. Degrees graduates could pursue include:

• Master of Business Administration (M.B.A.)
• Master of Science in Marketing
• Master of Science in Integrated Marketing
• Master of Arts in Advertising and Public Relations