Do you want to be a leader in business areas such as marketing, promotions, public relations, or advertising? You could pursue this role after successfully completing Walden University's Doctor of Business Administration program with a specialization in Marketing. Continue reading for more information about this online doctoral degree program.

    Frequently Asked Questions

    What Kind of Program Is It?

    Walden University's D.B.A. program with a specialization in Marketing offers students the opportunity to study diverse business topics while focusing on marketing concepts, strategies, and issues. Specialization courses are presented as seminars and cover consumer trends, product development processes, competitive strategies, research methods, business-to-business marketing, and consumer characteristics and expectations. The core curriculum and other coursework address global strategies and management techniques in the areas of information systems, operations, finance, and marketing. The program also includes mentored residencies and a doctoral research study in a particular business policy or practice.

    What Are the Prerequisites?

    Prior to enrolling in Walden University's D.B.A. program with a specialization in Marketing, you should possess a master's degree and have current or recent experience in a corporate or business setting. Applicants to Walden University's programs should be at least 24 years old and have a high school diploma or GED equivalent; applicants may need to complete additional requirements for some programs.

    What Are the Course Requirements?

    As a student of Walden University's D.B.A. program with a specialization in Marketing, you will be required to complete 60 credits to earn this doctoral degree. The program curriculum consists of 15 credits in core courses, nine credits in specialization courses, 16 credits in foundational, business strategy, and research coursework, and a 20-credit, 5-term doctoral studies project. As duration differs from one student to another, there is no specific completion time for this program.

    Foundation and Core Course Requirements

    • Foundations for Doctoral Business Administration Studies
    • Business Operations: Systems Perspectives in Global Organizations
    • Information Systems: Global Management Strategies and Technologies
    • Marketing: Strategic Innovations in Globally Diverse Markets
    • Finance: Fiscal Leadership in a Global Environment - Creating Competitive Responses and Building Corporate Opportunities
    • Leadership: Building Sustainable Organizations

    Business Strategy and Research Methods Course Requirements

    • Business Strategy and Innovation
    • Applied Research Methods - Qualitative and Quantitative
    • Qualitative and Case Study Research for Business Analysis
    • Quantitative Decision-Making for Business Analysis

    Specialization Course Requirements

    • Seminar in Marketing Research
    • Seminar in B2B Marketing
    • Seminar in Consumer Behavior

    Doctoral Studies Course Requirements

    • Doctoral Study Mentoring
    • Doctoral Study Completion

    What Could I Do After I Graduate?

    Career Opportunities

    You could seek a variety of executive positions in nearly any type of industry after graduating from Walden University's D.B.A. program with a specialization in Marketing. You could be responsible for overseeing promotional programs, Internet marketing, direct mail, copywriting, market research, merchandising, or telemarketing. Positions you could pursue include:

    • Marketing director
    • Advertising executive
    • Promotions director
    • Public relations director