Frequently Asked Questions

What Kind of Program Is It?

Walden University's online M.S. in Higher Education program with a specialization in Enrollment Management and Institutional Marketing emphasizes the development of leadership, communication, and organizational skills necessary to manage college enrollment processes and marketing strategies. Specialization courses address marketing principles, recruitment techniques, public relations, multimedia tools, and promotional strategies. Other coursework covers learning theories, organization structure and culture, financial management, and quality control. A capstone course provides you with the opportunity to develop your own educational program plan or produce a paper addressing a current trend or issue in higher education.

What Are the Prerequisites?

Administrative experience in an academic environment, marketing, or public relations is helpful prior to enrolling in Walden University's M.S. in Higher Education program with a specialization in Enrollment Management and Institutional Marketing. A bachelor's degree is required for all Walden master's programs.

What Are the Program Requirements?

The curriculum of Walden University's M.S. in Higher Education program with a specialization in Enrollment Management and Institutional Marketing consists of 21 semester credits in core courses, six credits in specialization courses, and a three-credit capstone.

Enrollment Management and Institutional Marketing Specialization Course Requirements

• Understanding Higher Education
• Understanding Students: Learning, Development, and Diversity
• Understanding Institutions: Organizational Behavior and Culture
• Using Research and Data to Drive Decision-Making
• Best Practices for Student Success
• Optimizing Quality and Productivity
• Managing Resources for Organizational Success: Finance
• Principles of Marketing and Enrollment Management
• Emerging Trends in Marketing, Recruitment, and Institutional Promotion
• Capstone

What Could I Do After I Graduate?

Career Opportunities

You could seek employment in various types of higher learning institutions after graduating from Walden University's M.S. in Higher Education program with a specialization in Enrollment Management and Institutional Marketing. You could be responsible for recruiting, admissions, promotion, or advertising at public or private colleges or universities, community colleges, or online learning organizations. Positions you could pursue include:

• Admissions administrator
• Financial aid director
• Registrar director
• Public relations director
• Marketing specialist

Career opportunities may require additional experience, training, or other factors beyond the successful completion of this degree program.