Top 8 Part-Time Master's in Marketing Degrees 2025

Marketing is an expansive industry that offers a wide array of career opportunities. Earning your master's degree in marketing provides you with more flexibility in the job market, leadership roles, and higher salary potential.

Continue reading to learn more about pursuing your part-time marketing master's degree through online programs at accredited schools.

Can You Earn a Master's in Marketing Degree Part-Time?

Yes, you can earn your master's degree in marketing on a part-time basis. Many colleges and universities offer online graduate degree programs, which typically provide a great deal of flexibility regarding coursework delivery and due dates. Working adults can balance their personal and professional commitments while pursuing their part-time master's in marketing.

How Long Does It Take to Finish a Master's in Marketing Part-Time?

Master of Science (MS) in marketing degree programs typically consist of 30 to 36 credits. A full-time student can complete a standard MS in marketing program in one year.

A part-time student can take two years or more to earn their MS in marketing. The exact time it takes to complete your degree program depends on the particular curriculum, your course load per semester, and whether you have any applicable transfer credits.

How Does a Part-Time Master's in Marketing Degree Program Work?

Many master's degree programs in marketing are designed with the working professional in mind. Courses may be offered asynchronously, which means you can take them at a time that best fits your schedule. Other programs may feature synchronous, or live, classes, which are often held in the evenings or on weekends to better accommodate the lifestyles of working adults.

Best Part-Time Master's in Marketing Degree Programs

This list represents some of the best marketing master's degree programs that students can take on a part-time basis.

1. The University of Alabama

Located in Tuscaloosa, AL, the University of Alabama (UA) is a large public school with an online MS in marketing. Part-time students may choose from two degree specializations: marketing analytics or digital and social media.

The marketing analysis concentration is 33 credits; the digital and social media concentration is 30 credits. The curricula include courses such as advanced marketing analysis, statistical data management, and product design and marketing strategy.

• Estimated tuition cost: $480 per credit hour
• Accreditation: Association to Advance Collegiate Schools of Business (AACSB)

2. Liberty University

Students looking to pursue their digital marketing master's part-time can enroll in Liberty University's online MS in marketing program. The Lynchburg, VA-based school offers five degree specializations:

• digital marketing and advertising
• public relations
• sports marketing and media
• project management
• social media management

Coursework is conducted entirely online. Featured courses include marketing research, marketing promotions, brand management, and strategic marketing management.

• Estimated tuition cost: $645 per credit hour
• Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)

3. Southern New Hampshire University

Southern New Hampshire University (SNHU) is a large private school with an extensive online learning platform. SNHU offers an MS in marketing with a concentration in digital marketing that is 100% online and has flexible scheduling. The program requires 36 credits and includes courses covering integrated marketing communications, strategic digital marketing, and digital storytelling and branding.

• Estimated tuition cost: $659 per credit hour
• Accreditation: Accreditation Council for Business Schools and Programs (ACBSP)

4. University of Colorado Denver

Located in its namesake city, the University of Colorado Denver (CU Denver) has an online MS in marketing program that students may take on a full-time or part-time basis. Marketing students can choose to specialize in global sustainability, brand communications, or marketing intelligence.

The 30-credit-hour program is completely online and tailored for working professionals; courses are eight weeks long and conducted asynchronously. Students gain hands-on experience with software tools like Qualtrics, Google Analytics, and SPSS.

• Estimated tuition cost: $750 per credit hour (in-state); $875 per credit hour (out-of-state)
• Accreditation: AACSB

5. University of Cincinnati

Students at the University of Cincinnati (UC) can earn their MS in marketing on campus or entirely online. UC's master's in marketing program is 32 credit hours; most part-time students complete the program in two years.

Online coursework includes consumer behavior, marketing management, international marketing, and marketing research. The degree program includes a capstone course that integrates advanced concepts with meeting the needs of real-world clients.

• Estimated tuition cost: $962 per credit hour
• Accreditation: AACSB

6. Boston University

Boston University (BU) offers a flexible MS in global marketing management that students can complete on a part-time basis online or on campus. U.S. News & World Report has ranked BU's master's program as the tenth best in the nation.

The marketing program has a strong international component and emphasizes critical thinking and analysis. Graduate students hone their skills in areas such as market research, digital marketing techniques, and qualitative and quantitative analysis.

• Estimated tuition cost: $975 per credit hour
• Accreditation: AACSB

7. Arizona State University

Arizona State University (ASU) is a large public school with a 30-credit online MS in marketing program. ASU's business school offers some of the country's top online programs, according to U.S. News & World Report.

Online coursework includes lectures, real-world case studies, group projects, and simulations. Marketing students take courses that cover artificial intelligence in business, logistics in the supply chain, and advanced analytics for marketing decisions.

• Estimated tuition cost: $7,197 per semester
• Accreditation: AACSB

8. Saint Joseph's University

Based in Philadelphia, PA, Saint Joseph's University (SJU) is a mid-sized private school that offers an online MS in marketing. Graduate students can enroll in the marketing degree program on a part-time basis.

The program is 30 credit hours, and most part-time students earn their degree in about two years. Courses include marketing analytics, consumer behavior, and marketing and consumer trends.

• Estimated tuition cost: $1,240 per credit hour
• Accreditation: Middle States Commission on Higher Education (MSCHE)

How We Rank Schools

We use the following criteria when determining which colleges and universities to feature on our ranked lists.

• Accreditation: All listed schools are regionally accredited institutions. Most of the marketing programs feature additional accreditation from independent industry organizations.
• Program flexibility: The master's programs included here offer full-time or part-time enrollment, and courses may be taken at students' own pace or during the evenings and weekends.
• Program reputation: We consider factors such as accreditation, experienced faculty, curriculum, and additional awards or recognition when evaluating a program's reputation.

FAQs About Part-Time Master's in Marketing Degrees

In this section, we answer frequently asked questions about master's degrees in marketing, from program cost to career outlooks.

How Much Does a Part-Time Master's in Marketing Cost?

An online Master of Science in marketing can cost between $14,000 to more than $65,000. Costs vary according to various factors, such as school type, student residency status, transfer credits, and financial aid. For example, public schools tend to be less expensive than private schools, and in-state residents often benefit from lower tuition rates.

What Careers Can I Pursue With a Part-Time Master's in Marketing Degree?

Marketing strategies are used across a broad range of industries, from multinational organizations to small, local businesses. You can pursue a career in the private sector, in the government, or in the nonprofit world. With a master's degree in marketing, you are more likely to take on leadership and strategic roles in whichever sector you decide to specialize.

How Long Do Master's in Marketing Degrees Take?

Earning an MS in marketing takes about one year for full-time students and two years for part-time students. Students who take fewer courses per semester or take time off between terms will take longer to complete their programs. If you have any eligible transfer credits, this can both expedite your degree process and help save on tuition costs.

Is It Worth Getting a Master's Degree in Marketing?

Pursuing your master's degree is a significant investment in money and time. Before enrolling in a graduate school program, you must carefully weigh your personal commitments with your professional goals.

A master's degree opens the door to management positions, higher salaries, and more flexibility in the job market. According to the U.S. Bureau of Labor Statistics (BLS), marketing managers earned a median salary of $159,660 in 2024.

What Jobs Can You Get With a Master's in Marketing?

There are many job opportunities for people who hold a master's degree in marketing. Roles include:

• brand manager
• marketing research analyst
• marketing director
• product manager
• e-commerce marketing director
• digital media specialist
• social media director

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