What Education Is Needed for a Career in Marketing?

A bachelor's degree in marketing or a related field is often necessary to obtain an entry-level marketing position. Read on to learn about the skills and training you'll need to start your marketing career. Schools offering Marketing degrees can also be found in these popular choices.

Education Requirements for Marketing Careers

The U.S. Bureau of Labor Statistics (BLS) reports that many entry-level marketing jobs typically require a bachelor's degree. Because marketers play many roles in diverse organizations, such degree programs often focus on a broad array of marketing skills and strategies and can help aspiring marketers perform their jobs more effectively.

The goal of many marketing bachelor's programs is to prepare students to work in international marketing, sales, copywriting, communications and more. Undergraduate programs typically lead to a Bachelor of Business Administration in Marketing or a Bachelor of Arts in Marketing. Common courses may include:

  • Strategic management
  • Marketing strategies
  • Quantitative analysis
  • Digital marketing
  • Consumer behavior

Important Facts About Professions in Marketing

Market Research Analysts Advertising, Promotions, and Marketing Managers
Median Pay (2014) $60,300 $115,750
Job Outlook (2012-22) 32 percent 12 percent
Similar Occupations Public relations specialists and cost estimators; statisticians, economists and survey researchers are in related professions at a master's degree level. Management work in finance, sales and public relations
Certification Professional Researcher Certification (PRC) offered by the Marketing Research Association is an optional credential for analysts. None required for managers

Source: U.S. Bureau of Labor Statistics

Required Skills

Because professional marketers must be able to analyze international and national markets, aspiring marketers should be able to follow economic trends and developments. Many marketing professionals work in a team, so it helps to have skills as both a leader and a team player. As professionals who interact with consumers and brand managers, marketers also need strong written and verbal communication skills. Some of the additional capacities marketing professionals should exhibit include:

  • Ability to analyze what products will sell
  • Knowledge of product pricing and placement
  • Talent for understanding consumer choices
  • Creativity to generate new marketing strategies and campaigns

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

  • Strayer University

    Strayer University responds quickly to information requests through this website.

    Popular programs at Strayer University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Purdue University Global

    Purdue University Global responds quickly to information requests through this website.

    Popular programs at Purdue University Global:

    • Master
    • Bachelor Degrees
      • Bachelor of Science in Business Administration

    Online Programs Available

  • Ashford University

    Ashford University responds quickly to information requests through this website.

    Popular programs at Ashford University:

    Online Programs Available

  • Georgetown University

    Georgetown University responds quickly to information requests through this website.

    Popular programs at Georgetown University:

    • Master

    Online Programs Available

  • Southern New Hampshire University

    Southern New Hampshire University responds quickly to information requests through this website.

    Popular programs at Southern New Hampshire University:

    Online Programs Available

  • Capella University

    Capella University responds quickly to information requests through this website.

    Popular programs at Capella University:

    • Doctoral
    • Master
    • Bachelor Degrees

    Online Programs Available

  • Colorado Christian University

    Colorado Christian University responds quickly to information requests through this website.

    Popular programs at Colorado Christian University:

    • Master
    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Regent University

    Regent University responds quickly to information requests through this website.

    Popular programs at Regent University:

    • Master
    • Bachelor Degrees

    Online Programs Available

  • Post University

    Post University responds quickly to information requests through this website.

    Popular programs at Post University:

    • Bachelor Degrees
    • Associate Programs

    Online Programs Available

  • Full Sail University

    Full Sail University responds quickly to information requests through this website.

    Popular programs at Full Sail University:

    Online Programs Available

  1. 1
  2. 2
  3. 3
  4. Next »