What is a Sales Coordinator?

Sources: *U.S. Bureau of Labor Statistics; **PayScale.com

Sales Coordinator Job Description

Sales coordinators typically work behind the scenes to manage a company's sales. While they are neither managers nor representatives, they are responsible for motivating sales staff and ensuring customer satisfaction. They may train new employees occasionally. Much of their job consists of administrative tasks, such as writing sales or invoice reports, creating sales presentations, ordering products and equipment, and maintaining customer information.

Sales coordinators are typically in charge of a company's sales quotas. This can include developing and implementing sales incentive programs to motivate representatives to meet the sales quota for each designated period or devising campaigns to attract more customers. They may also work with other departments, such as marketing or finance, to make certain that all sales and other related operations are running efficiently.

The work environment is typically the same for sales coordinators no matter the industry they are a part of. A few industries can include broadcasting and digital media, construction equipment, and even waste and recycling. They typically work in an office with regular hours and spend much of their time at a desk. They may have to meet strict deadlines, which can mean weekends and holidays may sometimes be required, depending on the company.

Sales Coordinator Duties

Sales coordinator responsibilities can vary depending on the job. While this is not an exhaustive list, below are some duties that can be expected of sales coordinators.

• Writing sales reports
• Verifying customer order accuracy
• Keeping organized sales records
• Coordinating new equipment installations
• Ordering products or sales materials, such as promotional pamphlets
• Assisting with mail marketing
• Developing creative strategies to attract customers

Sales Coordinator Requirements

Requirements vary by employer, but sales coordinators typically only need a high school diploma or equivalent. Some positions may require a bachelor's degree in business administration or a related field. Individual courses in business administration may help if you don't have a degree, but the main qualifier is usually experience. Sales coordinators may need previous experience as an administrative assistant or as a sales or customer service representative. They also need a working knowledge of the products and terminology of the industry their company is in.

A few skills sales coordinators must have include:

• Communication
• Leadership
• Customer service
• Analytical
• Problem-solving
• Computer/software proficiency
• Detail-oriented
• Ability to multitask

While they may not directly supervise a team or work with customers, sales coordinators need leadership, communication, and customer service skills to motivate sales representatives, maintain efficient communication between team members, and guarantee customer satisfaction. Sales coordinators use software such as spreadsheets, power points, and other company-specific programs, so proficiency in computers is a must. Lastly, because they need to create sales reports, manage information, and handle a fast-paced environment, sales coordinators need to be analytical problem solvers with the ability to multitask.