10 Top Double Majors With a Marketing Degree

10 Top Double Majors With a Marketing Degree

A marketing major can be a great option because it can open the door to many industries, such as business, customer service, social media marketing, or brand management. Marketing skills are in high demand, and those with a second specialty, such as graduates who double major, are even more employable.

Marketing Double Majors

Here are some of the best majors to pair with a marketing degree. See how these fields can complement each other in a career.

Business

Marketing professionals typically work for a business or company that is working to make a profit off of their product or services. Marketing requires an understanding of business principles, making a business major an excellent choice with a marketing degree.

Business skills that are helpful in marketing include business analysis, project management, and budgeting.

Finance

Finance also makes a great double major for marketing. Students will solidify their skills in corporate finance, consumer behavior, financial forecasting, and advertising.

Understanding the financial side of how a company runs can greatly supplement your marketing skills. Graduates with a degree in finance and marketing can effectively manage marketing projects, while also projecting financial growth as a result of their marketing campaigns.

Project Management

Marketing involves planning a campaign from the ideation sessions, creating assets, executing the campaign, and wrapping up the final reports. Having a project management degree can make this process much more efficient, making it a great double major.

Project managers are great problem solvers and are able to pivot their plans when something goes wrong, a highly sought-after skill in the marketing world.

Public Relations

A public relations degree has a lot of overlap with marketing, making it a very relevant double major. Both disciplines focus on promoting a product or brand, communicating with an audience, and managing customer relations.

Marketing professionals who also have training in public relations are highly qualified and sought after by marketing agencies and businesses.

Graphic Design

Having a solid foundation in graphic design can benefit you greatly as a marketing professional. Much of marketing involves creating digital assets such as infographics, blog headers, and promotional material for websites and social media.

Knowing how to create these assets yourself without needing to rely on a professional graphic designer can make marketing campaigns seamless.

Data Science

Data science majors can be useful in marketing. Using tools like machine learning, marketing professionals can look at correlations and patterns to improve their marketing tactics. Using data to analyze the success of campaigns and their financial and brand awareness impact are skills that will impress employers and help you succeed in the industry.

Digital Media Production

The marketing industry is becoming more reliant on technology every day, focusing on building customers through social media, tv advertisements, and digital ads. Digital media production is a very useful tool when creating marketing campaigns, as your skills can be used for creating commercials, reels, or other engaging digital media products.

Psychology

Psychology is the study of how people think, behave, and influenced by motivation. Understanding the motives and thoughts of your target audience can help you to create content that is engaging for your customers.

Understanding psychology can also help you with soft skills such as navigating interpersonal relationships at work, communicating with stakeholders, and handling PR issues.

Sociology

Sociology is similar to psychology, but it emphasizes the society rather than the individual.

A strong understanding of sociology can help marketing professionals understand large-scale trends and patterns of motivation and desire in a target demographic. Sociology is important to marketing because the group effects are crucial to strategies such as viral marketing.

Creative Writing

A double major in marketing and creative writing combines several key skills. Writing is a prominent media form in marketing and all marketing requires a high degree of creativity.

Studying creative writing will ensure that students graduate with exceptional communication skills and the ability to create compelling narratives. Studying creative writing can lead to success in areas of marketing such as copywriting, public relations, and content creation.

What Is a Double Major?

Undergraduate students who double major will earn one bachelor's degree but will have two majors listed on their diploma. To earn two majors, students will need to complete the requirements for both of those majors.

A double major is different from a minor because a minor typically requires fewer credits. A double major involves equal study of both fields.

Double Major vs. Dual Degree

A dual degree results in two separate bachelor's degrees being awarded rather than one degree with two majors listed.

Completing a dual degree typically requires at least one additional year of study. Students pursuing a dual degree at the same university will typically not need to retake general education credits.

FAQs About Double Majoring With Marketing

Find answers to frequently asked questions about double majoring with marketing. Students wondering whether a double major is right for them should consider the questions and answers below to make an informed decision.

Can You Double Major With Marketing?

Yes, the specific credits required will vary by program but double majoring with marketing should be possible at most colleges and universities.

The best way to create a degree plan that will meet your goals and allow you to graduate on time is to speak with an academic advisor. Be sure to outline your personal interests and professional goals after graduation so you can design an engaging and valuable degree plan.

Is a Double Major With Marketing Worth It?

Yes, marketing is a very broad field so a double major can help graduates stand out by highlighting additional strengths. For example, a marketing and creative writing double major helps to develop an individual who will be well-suited to creative roles, such as copywriting.

What Are the Benefits of Double Majoring With Marketing?

Completing a double major displays ambition and the initiative to do more than is required. Double majors also allow students to dive deeper into multiple topics and add breadth to their knowledge base.

Will a Double Major With Marketing Improve My Career Outlook?

Yes, double majoring with a marketing degree allows graduates to pursue more targeted roles relating to both of their majors as well as a wide range of marketing roles. Double-major graduates can apply for all the same roles as single-major graduates, as well as more specialized roles relating to the second major.