Fashion Marketing Director: Career and Salary Facts

Explore the career requirements for fashion marketing directors. Get the facts about education requirements, salary, and potential job growth to determine if this is the right career for you. Schools offering Fashion Design & Merchandising degrees can also be found in these popular choices.

What Does a Fashion Marketing Director Do?

Fashion marketing directors handle marketing campaigns for various facets of the fashion industry. They may research potential consumer markets for different pieces of clothing, accessories or styles. These professionals must make estimates that are as accurate as possible to predict the demand for these products and also make sure their organization can provide the product better than a competitor.

By studying the demand for various fashions, fashion marketing directors can also provide valuable input into the pricing process. They can balance customer satisfaction with making a profit for the company. These professionals often work closely with sales staff, public relations professionals and other production workers. Learn about some of the general requirements needed to get started in this career from the following table:

Degree Required Bachelor's degree
Education Field of Study Fashion, marketing, general business, promotions
Key Skills Communication, creativity, decision-making, business savvy
Job Growth (2014-2024) 9% (for all marketing managers)*
Median Salary (2015) $128,750 (for all marketing managers)*

Source: *U.S. Bureau of Labor Statistics

What Is a Fashion Marketing Director?

Like all marketing directors, fashion marketing directors need to be able to recognize emerging trends and convince customers to buy them. In this career, you use skills in advertising, design, retailing, purchasing, planning and promotion. You also need to understand distribution chains and pricing methods. Related job titles include visual merchandiser, fashion importer, fashion promoter, store planner and retail buyer.

What Are the Job Outlook and Salary Expectations for a Fashion Marketing Director?

According to the U.S. Bureau of Labor Statistics (BLS), most careers in fashion are found in large cities, such as Los Angeles and New York (www.bls.gov). International opportunities may exist, too, because the fashion industry has a global reach. Marketing skills are so important in the fashion industry that many designers receive some kind of formal training in this area, reported the BLS.

While the BLS doesn't give specific data regarding fashion marketing directors, it reported that the fashion industry can be highly competitive because of the perceived ritzy lifestyles associated with fashion. Regarding all marketing managers, the BLS reported that these professionals can expect a faster than average rate of job growth and competition for the positions with the highest-profile positions. Salary can vary widely. Most marketing managers made between $66,090 and $187,200 as of May 2015, according to BLS data.

What Kind of Education and Skills Would I Need?

Marketing directors in general need at least a bachelor's degree, and many have a master's degree. You can find programs that focus specifically on fashion marketing, although availability isn't widespread. These programs can teach you about fashion styles, design, retail buying, management and merchandising. Internships can help you gain real-world experience, and you might be able to travel to fashion meccas, such as Italy or France, during your studies.

Business and communication skills are important if you want to work as a fashion marketing director. You need to be able to recognize what customers will want before they want it, and you need to be creative and able to work with others. Additionally, you should understand profit loss management, marketing trends and merchandising. You may need to gain work experience in the field before being promoted to the higher position of fashion marketing director.

What Are Some Related Alternative Careers?

Financial managers, market research analysts and sales managers are a few closely related positions that require a bachelor's degree. Financial managers oversee all aspects of an organization's finances. They may manage investments, analyze finance reports and help the organization stay on track to meet financial goals. Market research analysts study the market to identify desired products and predict possible sales for an organization. Sales managers train, motivate and coordinate the efforts of an organization's sales team. They may help the company and employees set sales goals, as well as developing strategies to reach them.

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