Important Facts About Sports Marketing
| Possible Careers | Event coordinator, public relations assistant, marketing representative |
| Key Skills | Creativity, ability to meet deadlines, communication and interpersonal skills |
| Degree Levels | Associate's degree, bachelor's degree |
| Degree Fields | Sports marketing and management, business administration |
| Common Courses | Facility management, event planning and promotion |
| Median Salary (2021) | $62,800 (Public Relations Specialists) |
| Job Outlook (2021-2031) | 8% growth (Public Relations Specialists) |
Source: U.S. Bureau of Labor Statistics (BLS)
Education for Careers in Sports Marketing
Many schools across the country offer undergraduate programs in sports marketing or a concentration in this field through a business or marketing program. Along with core business courses, students can expect to take field-specific classes like sports marketing research or sports law and ethics. Most programs also offer opportunities for internships, independent study and community projects that reflect the student's individual career goals and interests.
Potential Career Industries in Sports Marketing
Careers in sports marketing can follow hundreds of different paths. In this field, it may take quite a while to progress from entry-level to advanced positions. Businesses that employ sports marketers include the following:
- Corporate sponsors
- Sports facilities
- Media outlets
- Sporting goods retailers
- Marketing and public relations agencies
- Sports equipment manufacturers
- Schools, colleges and universities
- Government tourism offices
- Leagues, teams and sports associations
