What Is E-Business Marketing?

The field of e-business marketing focuses on the promoting and selling of a company's products or services online. Read this article to learn more about what e-business marketing is and its advantages over more traditional means of marketing. Schools offering E-Business Management degrees can also be found in these popular choices.

What Is e-Business Marketing?

Electronic-business (e-business) marketing, also called e-commerce marketing, consists of promoting or selling a company's products or services over the Internet. Through e-business marketing, for instance, a website might simply be an online brochure introducing prospective customers to a company's products or services. It might supplement offline marketing activities and provide customer service. With regard to online retailers, a website would serve as both a means of advertising products and a storefront where Internet users could purchase those products.

Important Facts About e-Business Marketing

Median Salary (2018) $63,120 (market research analysts and marketing specialists)
Job Outlook (2016-2026) 23% growth (market research analysts and marketing specialists)
Required Education Bachelor's degree
Certification Optional, Professional Researcher Certification (PRC) available through The Marketing Research Association
Similar Occupations Advertising, promotions, and marketing managers, cost estimators, economists, operations research analysts, statisticians, survey researchers

Source: U.S. Bureau of Labor Statistics

Website Promotion

This kind of marketing also consists of a company's efforts to persuade Web surfers to visit its website. For instance, registering a website on search engines is part of e-business marketing. Using online advertising of a site through such means as pay-per-click (PPC) ads and listings on popular Internet directories are also ways of promoting a business through e-business marketing. Businesses may also use social networking sites to promote their products or services and communicate directly with their customers. Additionally, good Web design is a critical factor in e-business marketing. Websites must be user-friendly and provide unique, quality information about products and services.

Advantages of e-Business Marketing

One of the major advantages of e-business marketing is that it works 24 hours a day, seven days a week. An Internet-based business, for instance, may promote and sell products during hours when most conventional businesses are closed; however, non-Internet based retailers and service providers can also benefit from the 24/7 nature of online advertising, attracting potential customers during off-business hours. Additionally, e-business marketing allows a business to promote its products or services across the entire globe instead of being constrained to a certain geographic region. A final advantage of e-business marketing is that it is typically less costly than traditional means of advertising such as buying ad space on radio and television.

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