The field of e-business marketing focuses on the promoting and selling of a company's products or services online. Read this article to learn more about what e-business marketing is and its advantages over more traditional means of marketing.
What Is e-Business Marketing?
Electronic-business (e-business) marketing, also called e-commerce marketing, consists of promoting or selling a company's products or services over the Internet. Through e-business marketing, for instance, a website might simply be an online brochure introducing prospective customers to a company's products or services. It might supplement offline marketing activities and provide customer service. With regard to online retailers, a website would serve as both a means of advertising products and a storefront where Internet users could purchase those products.
<h3 id="section---ImportantFactsAboutEBusinessMarketing">Important Facts About e-Business Marketing</h3><p></p><table border="1"><tr><td> Median Salary (2021) </td><td> $63,920 (<i>market research analysts and marketing specialists</i>)</td></tr>
<tr><td> Job Outlook (2021-2031)</td><td> 19% growth (<i>market research analysts and marketing specialists</i>)</td></tr>
<tr><td> Required Education </td><td> Bachelor's degree</td></tr>
<tr><td> Certification </td><td> Optional, Professional Researcher Certification (PRC) available through The Marketing Research Association</td></tr>
<tr><td> Similar Occupations </td><td> Advertising, promotions, and marketing managers, cost estimators, economists, operations research analysts, statisticians, survey researchers</td></tr>
</table><p><i>Source: U.S. Bureau of Labor Statistics</i>
</p><h3 id="section---WebsitePromotion">Website Promotion</h3><p>This kind of marketing also consists of a company's efforts to persuade Web surfers to visit its website. For instance, registering a website on search engines is part of e-business marketing. Using online advertising of a site through such means as pay-per-click (PPC) ads and listings on popular Internet directories are also ways of promoting a business through e-business marketing. Businesses may also use social networking sites to promote their products or services and communicate directly with their customers. Additionally, good Web design is a critical factor in e-business marketing. Websites must be user-friendly and provide unique, quality information about products and services.
</p><h3 id="section---AdvantagesOfEBusinessMarketing">Advantages of e-Business Marketing</h3><p>One of the major advantages of e-business marketing is that it works 24 hours a day, seven days a week. An Internet-based business, for instance, may promote and sell products during hours when most conventional businesses are closed; however, non-Internet based retailers and service providers can also benefit from the 24/7 nature of online advertising, attracting potential customers during off-business hours. Additionally, e-business marketing allows a business to promote its products or services across the entire globe instead of being constrained to a certain geographic region. A final advantage of e-business marketing is that it is typically less costly than traditional means of advertising such as buying ad space on radio and television.</p>
