What Is E-Business Marketing?
The field of e-business marketing focuses on the promoting and selling of a company's products or services online. Read this article to learn more about what e-business marketing is and its advantages over more traditional means of marketing.
What Is e-Business Marketing?
Electronic-business (e-business) marketing, also called e-commerce marketing, consists of promoting or selling a company's products or services over the Internet. Through e-business marketing, for instance, a website might simply be an online brochure introducing prospective customers to a company's products or services. It might supplement offline marketing activities and provide customer service. With regard to online retailers, a website would serve as both a means of advertising products and a storefront where Internet users could purchase those products.
Important Facts About e-Business Marketing
| Median Salary (2021) | $63,920 (market research analysts and marketing specialists) |
| Job Outlook (2021-2031) | 19% growth (market research analysts and marketing specialists) |
| Required Education | Bachelor's degree |
| Certification | Optional, Professional Researcher Certification (PRC) available through The Marketing Research Association |
| Similar Occupations | Advertising, promotions, and marketing managers, cost estimators, economists, operations research analysts, statisticians, survey researchers |
Source: U.S. Bureau of Labor Statistics
Website Promotion
This kind of marketing also consists of a company's efforts to persuade Web surfers to visit its website. For instance, registering a website on search engines is part of e-business marketing. Using online advertising of a site through such means as pay-per-click (PPC) ads and listings on popular Internet directories are also ways of promoting a business through e-business marketing. Businesses may also use social networking sites to promote their products or services and communicate directly with their customers. Additionally, good Web design is a critical factor in e-business marketing. Websites must be user-friendly and provide unique, quality information about products and services.
Advantages of e-Business Marketing
One of the major advantages of e-business marketing is that it works 24 hours a day, seven days a week. An Internet-based business, for instance, may promote and sell products during hours when most conventional businesses are closed; however, non-Internet based retailers and service providers can also benefit from the 24/7 nature of online advertising, attracting potential customers during off-business hours. Additionally, e-business marketing allows a business to promote its products or services across the entire globe instead of being constrained to a certain geographic region. A final advantage of e-business marketing is that it is typically less costly than traditional means of advertising such as buying ad space on radio and television.