Does Purdue Global Have An Online Marketing Degree?

In an era where digital platforms and consumer engagement are at the forefront of business success, the demand for skilled marketing professionals continues to soar.

Online education has become a pivotal avenue for individuals seeking to enter or advance in the marketing field, offering unparalleled flexibility and access to cutting-edge learning opportunities.

Purdue Global, a pioneer in online education, has recognized this need by offering comprehensive programs within the realm of Business Administration, with a particular focus on marketing.

Online Marketing Degree at Purdue Global

While Purdue Global does not offer a degree exclusively titled 'Marketing,' it provides an enriching pathway to marketing expertise through its Bachelor and Master of Business Administration programs, both of which offer concentrations in marketing.

These specialized tracks are crafted to meet the diverse needs of students, whether they're stepping into the marketing field for the first time or seeking to bolster their credentials with advanced marketing strategies and practices.

Bachelor of Science in Business Administration with a Marketing Concentration

The Bachelor's program prepares students for the dynamic marketing landscape, equipping them with the skills needed to succeed in various marketing roles. With a curriculum that includes:

Developing a comprehensive understanding of global marketing strategies, consumer behavior, and digital marketing tactics.

An optional concentration in marketing, allowing students to delve deeper into advertising, sales management, and market research.

The opportunity to apply theoretical knowledge through practical coursework and projects, enhancing real-world marketing capabilities.

Master of Business Administration (MBA) with a Marketing Concentration

The MBA program offers an advanced exploration of marketing within the broader context of business leadership and management. Students can expect:

• An in-depth study of marketing research methods, strategic advertising, and sales force management.
• Seven optional concentrations, including marketing, to tailor the degree to specific career goals and interests.
• A curriculum developed by a select panel of global business professionals, ensuring relevance and applicability to today's market challenges.

Career Opportunities with an Online Marketing Degree

Graduates of Purdue Global's Business Administration programs with a marketing concentration have access to a broad spectrum of career opportunities across industries.

The skills and knowledge acquired through these programs are applicable in roles such as:

• Marketing Manager: Leading marketing campaigns and strategies to drive brand awareness and sales.
• Digital Marketing Specialist: Utilizing online platforms to engage consumers and analyze market trends.
• Sales Manager: Developing sales strategies and managing sales teams to meet and exceed business objectives.
• Market Research Analyst: Gathering and analyzing data to inform marketing decisions and strategies.

Benefits of Choosing an Online Marketing Concentration

Opting for an online Business Administration degree with a marketing concentration from Purdue Global offers numerous benefits.

Some of the most common and useful benefits that come with an online marketing degree include:

• Flexibility and Convenience: Complete your coursework from anywhere, fitting your studies around personal and professional commitments.
• Practical Skill Development: Gain hands-on experience with current marketing tools and strategies, making you immediately valuable to employers.
• Networking Opportunities: Connect with peers, instructors, and professionals in the marketing field, expanding your professional network.

Cost of Online Business Administration Degree at Purdue Global

Understanding the investment in your education is crucial. An online degree typically costs less than an in-person college as you may be able to save on housing and you'll have more time to work.

Moreover, Purdue Global offers transparent cost structures for its online Business Administration programs:

Bachelor of Science in Business Administration costs $371 per credit across 33 total courses, with an average completion time of 4 years.

Master of Business Administration (MBA) costs $485 per credit for 19 total courses, with a typical completion path of 2 years.

Prospective students should also consider additional costs such as books, supplies, and technology fees when planning their finances.

How to Pay For Your Online Marketing Degree?

Purdue Global is committed to making education affordable and accessible, offering a range of financial aid options for students pursuing their online Business Administration degrees with a marketing concentration:

• Federal and state grants: Need-based funding that doesn't require repayment.
• Student loans: Various federal loan options with guidance from Purdue Global's financial aid team.
• Scholarships: Opportunities to reduce tuition costs for eligible students.
• Military and veteran benefits: Special tuition rates and scholarships for service members and their families.
• Employer tuition assistance: Many organizations offer benefits to support employee education.
• Online books: Many resources are available to help you avoid the cost of paying for books.

FAQs About Online Marketing Degree At Purdue Global

Can I transfer credits to the Purdue Global online Business Administration program?

Yes, Purdue Global has a flexible credit transfer policy, allowing students to potentially reduce the time and cost needed to complete their degree with a marketing concentration.

What support services are available to online marketing students?

Purdue Global offers extensive support services, including academic advising, career services, and technical support, ensuring students have the resources needed for success.

Are the Business Administration programs with a marketing concentration accredited?

Yes, Purdue Global's business programs, including those with a marketing concentration, are accredited by the Accreditation Council for Business Schools and Programs (ACBSP), validating their quality and relevance in the business world.

Start Your Online Marketing Degree At Purdue Global Today

Purdue Global's online Business Administration degrees with a marketing concentration open the door to exciting career opportunities in the marketing sector.

Whether advancing in your current career or pivoting to a new role in marketing, Purdue Global provides the education, support, and flexibility needed to achieve your professional goals in this vibrant field.