<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>The Doctor of Philosophy in Business Administration with a specialization in Marketing program at National University focuses on the business skills and information that are commonly used in marketing departments. Courses cover a wide variety of topics, giving you the opportunity to study basic business subjects such as foundations and ethics as well as more complex marketing subjects such as promotional strategies. You will also be required to take research classes and select a number of electives to customize your educational program and practice what you learn during the program. In order to graduate, you will be asked to complete all your classes with at least a B average and write a complete theoretical dissertation. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>If you are interested in applying to this program, you should have a desire to polish your selling and advertising skills for potential future career opportunities. You should already have a solid background in business and marketing, perhaps even sales, that you could add to this program. You are required to have a master's degree prior to applying to this program at National University. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>To graduate from this program, you will be required to complete at least 60 credit hours. Of those credit hours, 33 will be from foundational courses, 15 will be from specialization courses, and 12 will be from dissertation courses. </p> <p><u>Courses for a Doctor of Philosophy in Business Administration with a Specialization in Marketing</u> </p> <p /> <table border="1"><tr><th>Course Number</th><th>Course Title</th></tr> <tr><td><b>Required Courses</b></td><td /></tr> <tr><td>BTM 7101</td><td> Doctoral Studies in Business</td></tr> <tr><td>BTM 7300</td><td> Scholarly Literature Review</td></tr> <tr><td>BUS 7110</td><td> The Business Environment</td></tr> <tr><td>BUS 7120</td><td> Business Financial Systems</td></tr> <tr><td>BUS 7130</td><td> Business Leadership &amp; Strategy</td></tr> <tr><td>BUS 7200</td><td>Business Statistics</td></tr> <tr><td>BUS 7310</td><td>Introduction to Business Research Design &amp; Methodology</td></tr> <tr><td>BUS 7320 &amp; BUS 7321 <br /> <b>or</b> <br /> BUS 7330 &amp; BUS 7331 </td><td>Quantitative Business Research Design and Methodology &amp; Directed Qualitative Research <br /> <br /> Quantitative Business Research Design and Methodology &amp; Directed Qualitative Research</td></tr> <tr><td> </td><td>Doctoral Level Elective Course 1</td></tr> <tr><td>CMP 9700B</td><td> PhD-BA Portfolio</td></tr> <tr><td><b>Specialization Courses</b></td><td /></tr> <tr><td>Select five courses from the following:</td><td /></tr> <tr><td>MGT 7002</td><td>Marketing Management</td></tr> <tr><td>MKT 7000</td><td>Strategic Service Marketing</td></tr> <tr><td>MKT 7001</td><td>Strategic Sales Force Management</td></tr> <tr><td>MKT 7002</td><td>Customer Relationship Management Strategies</td></tr> <tr><td>MKT 7003</td><td>Integrated Marketing Communication</td></tr> <tr><td>MKT 7100</td><td>Consumer Behavior Theory and Practice</td></tr> <tr><td>MKT 7101</td><td>Brand and Product Management</td></tr> <tr><td><b>Dissertation Courses</b></td><td /></tr> <tr><td>DIS 9901A </td><td> Components of the Dissertation</td></tr> <tr><td>DIS 9902A </td><td> The Dissertation Proposal</td></tr> <tr><td>DIS 9903A </td><td> Institutional Review Board (IRB) and Data Collection</td></tr> <tr><td>DIS 9904A </td><td> The Dissertation Manuscript and Defense</td></tr> </table><h3 id="section---WhatCouldIDoAfterGraduation">What Could I Do After Graduation?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>After graduating from the Doctor of Philosophy in Business Administration with a specialization in Marketing program, you may decide to pursue a business or marketing career path that requires your individual skill-set. You are likely to be working directly with people, perhaps as the leader of a business team, a representative for a business, as part of an advertising department, or in many other possible environments. </p> <p>Possible career paths include but are not limited to: </p> <ul><li>Marketing Manager </li><li>Public Relations </li><li>Advertising Agent </li><li>Ad Designer </li><li>Business Administrator </li><li>Entrepreneur</li></ul>