<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>How are media resources utilized? Which strategies best cultivate innovation within media teams? How is media management integrated with a company's mission and overall strategic plan? These are some of the topics you will find addressed in the University of Arizona Global Campus's 100% online Master of Arts in Organizational Management with a specialization in Media Management program. You could also learn about media strategy implementation methods, media markets, and guidelines for an organization's approach to media strategies. In the major curriculum, you will also take a course discussing organizational communications and the integration of marketing, public relations, and advertising strategies. Other major courses provide studies in communications technologies, business ethics, decision-making processes, and managerial practices in areas of finance, human resources, and business law. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Strong technical, analytical, and decision-making skills could be helpful if you wish to enter this MA program, as media leaders in corporate settings must have an understanding of media technologies and systems, analyze current systems, and make decisions regarding media use and applications. All students seeking to enter a master's degree program at UAGC must hold a bachelor's degree. Applicants to the University of Arizona Global Campus should have a high school diploma or GED; some programs may have additional requirements. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>To meet the requirements of 33 credits to earn this master's degree, you must complete 24 credits in major coursework and nine credits in the media management specialization. You will also be required to reach a cumulative GPA of at least 3.0. </p> <p><u>Core Courses</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>BUS 600</td><td> Management Communications with Technology Tools</td></tr> <tr><td>MGT 601</td><td> The Functions of Modern Management</td></tr> <tr><td>BUS 610</td><td> Organizational Behavior</td></tr> <tr><td>BUS 670</td><td> Legal Environment</td></tr> <tr><td>OMM 615</td><td> Strategies: Marketing/Advertising/Public Relations</td></tr> <tr><td>OMM 618</td><td> Human Resources Management</td></tr> <tr><td>OMM 622</td><td> Financial Decision-Making</td></tr> <tr><td>OMM 640</td><td> Business Ethics &amp; Social Responsibility</td></tr> </table><p><u>Media Management Specialization Courses</u> </p> <p /> <table border="1"><tr><th>Course Code</th><th>Course Title</th></tr> <tr><td>BUS 635</td><td> Media Markets &amp; System</td></tr> <tr><td>BUS 636</td><td> Media Management &amp; Innovation</td></tr> <tr><td>BUS 699</td><td> Media Strategies &amp; Applications</td></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>Once you've been awarded the Master of Arts degree in Organizational Management - Media Management from UAGC, you could explore senior management or executive positions in areas of marketing, promotions, public relations, or communications. Your responsibilities could include creating online marketing campaigns, developing promotional materials, designing website content, and analyzing and implementing systems to help companies increase brand awareness and online presence. </p> <p>Examples of career titles that you might be interested in include: </p> <ul><li>Media analyst </li><li>B2B sales manager </li><li>Marketing manager </li><li>New product development manager </li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4> <p>If you have the desire to teach or perform administrative duties at the collegiate level, you might go on to pursue a doctorate after completing the MA in Organizational Management - Media Management program. At the doctoral level, you would likely study media analysis, effects of digital media, global media practices, and media psychology. </p> <p>Doctoral programs that could be of interest include: </p> <ul><li>PhD in Communications </li><li>PhD in Media, Technology, and Society </li><li>PhD in Communication and Media Studies</li></ul>