The University of Phoenix Bachelor of Science in Business with a concentration in Marketing program is intended to provide students with the skills needed to excel in and lead others in corporate, small business, or other organizational settings. Participants also take six courses specializing in the marketing sub-field. If you are interested in learning more about this undergraduate degree program, continue reading.

    Frequently Asked Questions

    What Kind of Program Is It?

    The Bachelor of Science in Business with a concentration* in Marketing program is designed to provide students with foundational knowledge of business principles and organizational skills. Participants also have the opportunity to study issues pertaining to accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology. The marketing curriculum integrates topics such as global marketing, product pricing, and buyer behavior, and students have the chance to develop oral and written communication skills and research abilities. This program is available at University of Phoenix campuses and online.

    What Are the Prerequisites?

    You should have an interest in learning about strategies for running an effective business climate. You may also have an interest in advertising, promotions, or public relations. Applicants to University of Phoenix programs should have a high school diploma or GED.

    What Are the Course Requirements?

    This University of Phoenix bachelor's degree requires the completion of 120 total credit hours (124 credits for Kansas students), which includes general education courses. The program requires 15 credits for the marketing concentration.

    Business foundation courses

    • GEN 200: Foundations for General Education and Professional Success
    • BCOM 275: Business Communications and Critical Thinking
    • BIS 220: Introduction to Computer Applications
    • MGT 230: Management Theory and Practice
    • ACC 290: Principles of Accounting I
    • ACC 291: Principles of Accounting II
    • RES 351: Business Research
    • ETH 316: Ethics and Social Responsibility
    • MGT 311: Organizational Development
    • ECO 370: Principles of Macroeconomics
    • LAW 421: Contemporary Business Law
    • ECO 365: Principles of Macroeconomics
    • FIN 370: Finance for Business
    • MKT 421: Marketing
    • QNT 351: Quantitative Analysis for Business
    • BUS 475: Integrated Business Topics

    Marketing concentration courses

    • MKT 435: Consumer Behavior
    • MKT 498: Integrated Marketing Strategies
    • BSB/MKT Concentration Electives:
      • COM 340: Mass Communication
      • COM 400: Media and Society
      • MKT 438: Public Relations

    What Are My Post-Graduation Opportunities?

    Advanced Degrees

    Depending on work experience, graduates of the Bachelor of Science in Business with a concentration in Marketing program could seek professional certifications through industry organizations, such as the Public Relations Society of America.

    Another option is to pursue a graduate degree program, such as:

    • Master of Business Administration
    • Master of Management

    *Maryland residents completing this program will earn a Bachelor of Science in Business with an emphasis in Marketing.