Do you want to learn about the field of marketing and how it can influence consumer behavior and attitudes? The University of Phoenix Graduate Marketing Certificate teaches you about topics such as marketing research and e-Marketing theory and application. Learn more about the Graduate Marketing Certificate here.

    Frequently Asked Questions

    What Kind of Program Is It?

    The University of Phoenix Graduate Marketing Certificate program is designed for newcomers who wish to learn about the field of marketing. You have the opportunity to take part in marketing research and also learn about consumer behavior, marketing strategy, and e-Marketing theory and application. Marketing theory is an important component of the curriculum and you will have the chance to apply theory to common problems in marketing. All students enrolled in the program are required to complete a capstone course.

    What Are the Prerequisites?

    Applicants should have some experience in business but do not need to have any direct marketing experience prior to applying to the certificate program. Applicants to University of Phoenix graduate programs should have already earned a bachelor's degree.

    What Are the Course Requirements?

    If you choose to enroll in the University of Phoenix Graduate Marketing Certificate program, you will be required to complete six courses. All of the courses offered are three-credit classes.

    Required courses

    • MKT 571: Marketing
    • MKT 544: Integrated Marketing Communications
    • MKT: 554: Consumer Behavior
    • MKT 552: Technology Applications and e-Marketing
    • MKT 562: Advanced International Marketing
    • MKT 593: Product Design and Development

    What Could I Do After I Graduate?

    Advanced Degrees

    Students who complete the University of Phoenix Graduate Marketing Certificate program have the opportunity to enroll in a master's degree program. A master's degree program in the field of marketing and business focuses on advanced topics such as business law, corporate finance, and strategic planning and implementation. A possible degree program could include:

    • Master of Business Administration