Frequently Asked Questions

What Kind of Program Is It?

Walden University's online Master of Business Administration (M.B.A.) program with a specialization in Marketing is designed to teach you about sales and advertising strategies and global marketing strategy and implementation. You will also learn about business operations in the U.S. and abroad, financial management, innovation and technology, applications in marketing, financial management and international marketing. You'll complete a capstone project that focuses on building your skills as a prospective manager during the final quarter of enrollment.

What Are the Prerequisites?

If you are interested in applying to Walden University's M.B.A. program with a specialization in Marketing, you should have strong analytical thinking skills, work well with others in a team-oriented environment, and be creative. Candidates should have a bachelor's degree. Applicants may need to complete additional requirements for some programs.

What Are the Program Requirements?

Degree program curriculum and credits are subject to change, and you should contact Walden University for the most current information before enrolling in a program. To earn Walden University's M.B.A. with a specialization in Marketing, you must earn 36 semester credits. The degree program is composed of foundation courses, core courses, and specialization courses. A capstone course, which focuses on management issues and development, consists of four credits.

Required Courses

• Managing and Leading: A Contemporary Approach
• Leading People
• Business Operations in the U.S. and Abroad
• Marketing
• Innovation and Technology
• Accounting for Business Management
• Financial Management
• Business Strategy for Competitive Advantage
• Leadership Practice and Application
• Advanced Leadership
• Capstone: Becoming a World-Class Manager

What Could I Do After I Graduate?

Career Opportunities

When you complete Walden University's M.B.A. program with a specialization in Marketing, you have an opportunity to apply for marketing positions with various companies and organizations. Potential employers could include advertising firms, technology companies, financial organizations, and healthcare groups. Large-scale businesses that have their own in-house marketing departments are also possible employers. As a job candidate, you should be able to communicate effectively, think strategically, and be a creative problem-solver. Possible job titles include:

• Marketing manager
• Marketing assistant
• Public relations manager
• Sales manager

Advanced Degrees

You also have the opportunity to apply to doctoral programs in marketing upon completing Walden University's M.B.A. program with a specialization in Marketing. A doctoral program in marketing may allow you to specialize in a particular area such as quantitative marketing, consumer behavior, or behavioral marketing. Some topics that may be covered in a doctoral marketing program include economic models in marketing, consumer behavior and decision-making, empirical models in marketing, and marketing strategy. Degrees listed are not institution-specific but constitute a sampling of continuing education options for graduates. Degrees you could pursue include:

• Doctor of Philosophy in Marketing
• Doctor of Business Administration (Marketing)