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Strayer University

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Business Marketing Services

If you enjoy working with people and like selling, a career in business marketing might be a good fit for you. Continue reading to learn more about career options and potential earnings, as well as the degree programs and courses that can help you prepare for a position in business marketing.

Are Business Marketing Services for Me?

Career Overview

As a business marketing professional, you'll be involved in marketing campaigns, targeting potential customers for different types of companies and organizations. Your primary focus will be on promoting and selling their services and products. Potential areas of employment might include customer assistance, project management, purchasing or research.

Career Options

Some career opportunities in marketing might include a position as an account executive, market researcher, marketing consultant or product manager. You could also choose to specialize in bank, healthcare or international marketing, or promote cutting-edge fashions or new products. Opportunities in non-profit or sports marketing might also be available.

As a marketing manager, you could work as a business development director or manager, commercial lines manager or commercial marketing specialist. Administrative titles can also include marketing coordinator, development manager or director, as well as account supervisor or vice president of marketing.

Employment and Salary Information

According to the U.S. Bureau of Labor Statistics (BLS), employment of marketing managers was expected to increase 12% from 2012-2022. In May 2013, marketing managers earned an annual average salary of $133,700, noted the BLS (www.bls.gov). From 2012-2022, the number of employed market research analysts and marketing specialists was expected to increase 32% - much faster than the national average. The average salary among these professionals was $67,780 as of 2013.

How Can I Work in Business Marketing Services?

Educational Options

If you're interested in a career in marketing management, you'll most likely need a bachelor's degree in business, marketing, advertising or a related field. As a marketing major, your studies may include topics in business rules and regulations, data analysis and finance. You might also study communication techniques, information management and operational procedures. In an undergraduate program, you may also have the chance to explore marketing techniques, leadership, economics and human behavior. Training in the use of business-related computer software might be provided.

Learning outcomes include a familiarity with decision-making techniques, as well as leadership and social interaction skills. You'll also be able to apply appropriate rules and regulations to daily operations.