What Is a Music Marketing Degree?

A music marketing degree program applies the principles of marketing, advertising, pricing, distribution and branding to the music industry. Read on to learn what you can expect from a music marketing degree program. Schools offering Music Business degrees can also be found in these popular choices.

Music Marketing Degree Options

You'll most commonly find music marketing degree programs at the undergraduate level. Many colleges and universities offer music marketing or music industry concentrations within bachelor's degree programs in broader fields like advertising, marketing, public relations or business. For example, you may be able to earn degrees like a Bachelor of Business Administration in Music and Entertainment Marketing or a Bachelor of Music in Music Marketing. At the graduate level, you might be interested in earning a Master of Business Administration with a music marketing concentration. Alternatively, you may be able to focus on music marketing within a Master of Science in Management or Master of Science in Marketing program.

Important Information About This Field of Study

Online Availability Fully online programs available
Degrees Bachelor's and masters degree programs
Prerequisites Diagnostic exam in music theory, audition required in some programs
Possible careers Advertising representative, public relations specialist, artist agent

Typical Courses

Music marketing degree programs help you to develop the knowledge and skills for a career in the competitive and always evolving music business. Depending on the program, you can expect to take classes that teach business fundamentals and how they are applied to the music industry. If you complete a Bachelor of Music program with a music marketing concentration, you can expect to complete courses in music history, theory and performance, as well as marketing courses. Internship opportunities are also part of many degree programs, which can help you make industry contacts and gain experience. Typical coursework in a music marketing degree program may include the following:

  • American music and culture
  • Marketing principles
  • Financial accounting
  • Microeconomics
  • Music industry overview
  • Consumer behavior
  • Entrepreneurship

Career Opportunities

After developing a comprehensive understanding of the music industry through a music marketing program, you can enter the music industry in a variety of fields. You can apply your marketing knowledge to positions in music advertising, live music event promotion, artist management, Internet music distribution or record promotion. If you're an aspiring musician, earning a music marketing degree can help you learn to promote yourself effectively, apply cost-effective marketing strategies, analyze music marketing plans and track industry trends. According to the U.S. Bureau of Labor Statistics (BLS), marketing managers had a median annual salary of $134,290 as of May 2018. Advertising and promotions managers earned $117,130, while agents and business managers of artists, performers, and athletes made $66,040.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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