Is a Google Paid Search Certification Worth it?

Many tools can be utilized for more effective marketing, and ad campaigns through Google Ads are one of them. Luckily, Google itself offers certification programs to help users become proficient in getting the most out of Google Ads.

All Google Ads certification programs and exams are completely free to complete and they can be done in just a few hours, so nothing is holding you back from getting certified today and taking advantage of all the benefits.

What Is Google Ads Certification?

Google Ads certifications are professional certificates available for users to earn to indicate that they are recognized by Google as experts in online advertising. The programs were developed by Google to help users gain a better understanding of Google Ads and how to use it optimally. Each course was designed by platform experts.

Each program is completely free to enroll in and complete, including the Google Ads Search Certification. Completing these Google Ads courses can lead to various benefits. The Google Ads certification programs include:

• Google Ads Apps Certification
• Google Ads � Measurement Certification
• AI-Powered Shopping Ads Certification
• Google Ads Creative Certification
• Google Ads Display Certification
• Google Ads Search Certification
• Grow Offline Sales Certification
• AI-Powered Performance Ads Certification
• Google Ads Video Certification

Most of these programs take roughly between three and four hours to complete.

Is Getting Certified in 2024 Worth It?

Getting a Google Ads certification in 2024 is worth it. The program has no cost, so all users need to put in is some of their time. In the case of the Google Ads Search Certification, the program is estimated to take 3 hours and 40 minutes to complete, with unlimited time access to the course.

Why Is Google Ads Certification Important?

Google Ads certifications are important because they can help you maximize the use of Google Analytics and ad campaigns for your business. The certifications not only recognize you as an expert but will leave you with a knowledge base to draw from for your Google Ads campaigns.

How Google Ads Certification Can Help Your Marketing Strategy

How is it useful in digital marketing?

A marketing strategy is how a business will reach consumers and turn them into customers of their product or service. In digital marketing, Google Ads are an integral part of marketing strategy. The majority of ad revenue is from digital marketing.

Gaining a Google Ads certification will teach you how to optimize your ad campaign performance across search engines, social media, and more.

Getting Google Ads Certified: A Step-by-Step Guide for Beginners

Here is a step-by-step guide for beginners on how to complete your Google Ads certification programs and exams.

1. Make a Skillshop Account

To access the Google Ads certification programs, you will need to create a Skillshop account. This can be done easily with either a Gmail email address or a non-Gmail email address.

2. Select Your Program

There are several courses to choose from (listed above), so find the right one for you and get started. You can look at an overview of each course that explains what it is intended for and what concepts it will cover, and this will help you pick the right one for your needs.

3. Overview of the Course Material

This will be the most time-consuming step of getting a Google Ads certification. Each course will have a time estimation of how long it will take to complete.

While going through your course, try to take notes as you go, making sure you understand the fundamentals. You can conduct some additional research of your own if there are concepts you don't understand, and you should periodically review your notes as you go to make sure you're retaining the information.

4. Prepare for Your Exam

Review the notes you've taken while going through the course, and make sure you understand all the concepts that will be on the exam. It may be useful to have your notes handy when taking the exam, but try not to rely upon them; just use them as a reference.

You will have 75 minutes to take the exam but try not to rush yourself; take your time. Also, don't put too much pressure on yourself, as you will be able to take the exam again if you do not achieve a high enough score.

5. Pass Your Exam

Luckily, users can take the exam more than once, so if you don't do well, you can take it again. You can take the exam once every 24 hours. You are required to get an 80% to pass your exam. Once you do, you will have completed your Google Ads certification.

6. Keep Your Certification Current

To remain certified, you will have to retake the exam each year. Review your materials and look through the lessons to ensure there are no changes from the previous year. Once you complete the exam and receive a passing grade, your credentials will be renewed for the year.

FAQs About Google Ads Search Certification

Here are the answers to some frequently asked questions regarding Google Ads certifications.

How Hard Is the Exam?

The exam should not be too challenging if you are familiar with all of the concepts, have reviewed your notes, and prepared for the exam. However, it is important to keep in mind that you can take the exam multiple times if you are struggling with it.

Is a Google Certification Free?

Yes, Google certifications are completely free. Each certification can be accessed through Skillshop.

How Much Does a Google Ads Certification Cost?

Google Ads certifications do not cost anything. The courses and exams are completely free.

What Are the Requirements To Obtain a Google Ads Search Certification?

The requirements to obtain a Google Ads Search Certification are to create a Skillshop account, complete the program course, and pass the exam with an 80%. You will have to renew your certification each year.