10 Online AI Marketing Degrees 2026

AI marketing degrees sit at the intersection of artificial intelligence, data analytics, and modern digital strategy. As companies rely more heavily on automation, predictive modeling, and machine learning to reach customers, marketers who understand AI tools are becoming increasingly valuable.

An AI marketing degree can help you build both creative marketing skills and the technical knowledge needed to work with data, algorithms, and AI-driven platforms. While the field is still emerging, more online programs are blending marketing with analytics and artificial intelligence to prepare students for this shift.

What Is an Online AI Marketing Degree?

An online AI marketing degree combines traditional marketing education with artificial intelligence, data analytics, and marketing technology. Instead of a traditional marketing degree — which focuses on branding, advertising, and consumer behavior — these programs also explore topics like machine learning, predictive analytics, marketing automation, and data-driven decision-making.

Right now, fully titled “AI Marketing” degrees are rare. West Virginia University offers one of the only online master’s programs specifically labeled as a Master of Science in AI Marketing. However, many other regionally accredited universities offer online degrees in marketing analytics, digital marketing, or business analytics that strongly integrate AI tools and advanced data analysis into marketing strategy.

Because this is a developing area, programs may be housed in business schools, marketing departments, or analytics and data science divisions. The common thread is clear: you learn how to use AI and data systems to improve customer targeting, campaign performance, personalization, and strategic marketing decisions.

Best Online AI Marketing Degree Programs

AI marketing is still a developing academic field, which means programs may not always carry that exact title. Instead, many universities offer online degrees in marketing analytics, digital marketing, or business analytics that incorporate artificial intelligence, machine learning, and data-driven strategy.

The schools below offer regionally accredited online programs that blend marketing expertise with advanced analytics or AI-focused coursework. Each stands out for its ability to prepare students to apply data, automation, and intelligent systems to modern marketing challenges.

1. Ball State University

Ball State University in Muncie, Indiana, offers an online Master of Science (MS) in Business Analytics that prepares students to apply data modeling, predictive analytics, and machine learning to real-world business challenges. While not branded specifically as an AI marketing degree, the curriculum includes advanced analytics techniques that are highly relevant to marketing strategy and customer insights.

Marketing professionals can use these skills to improve segmentation, campaign performance, and forecasting. Ball State is regionally accredited by the Higher Learning Commission (HLC), ensuring the program meets recognized academic standards.

2. Louisiana State University

The online Bachelor of Science (BS) in Marketing with a marketing analytics concentration at Louisiana State University (LSU) blends traditional marketing coursework with data-driven decision-making tools. Students explore topics like consumer analytics, digital metrics, and marketing performance evaluation, which align closely with AI-supported marketing strategies.

Based in Baton Rouge, Louisiana, LSU is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). This undergraduate option is a strong fit for students who want early exposure to analytics and emerging AI tools within a structured marketing foundation. 

3. Merrimack College 

Merrimack College offers an online Master of Science in Business Analytics that equips students with skills in data mining, predictive modeling, and machine learning. While the degree is broader than marketing alone, its focus on translating complex data into strategic decisions makes it a strong fit for professionals pursuing AI-driven marketing roles.

Located in North Andover, Massachusetts, Merrimack is regionally accredited by the New England Commission of Higher Education (NECHE). Students interested in customer analytics, personalization strategies, and performance forecasting can apply these analytics tools directly to modern marketing environments.

4. St. John’s University

Based in New York City, St. John’s University delivers an online Master of Science in Business Analytics that emphasizes predictive analytics, data visualization, and decision modeling. These competencies are central to AI-supported marketing, where understanding patterns and automating insights can shape campaign strategy.

Accredited by the Middle States Commission on Higher Education (MSCHE), St. John’s provides a strong business foundation alongside advanced analytics training. Students looking to bridge marketing strategy with data science concepts may find this program especially relevant in today’s AI-influenced marketplace.

5. University of Illinois Chicago

The online Master of Science in Analytics and Artificial Intelligence in Business at the University of Illinois Chicago blends AI technologies with practical business applications. Students explore machine learning, data management, and AI-driven decision systems that can directly inform marketing strategy, customer targeting, and performance optimization.

Based in Chicago, the university is regionally accredited by the HLC. While broader than a traditional marketing degree, the strong AI and analytics focus makes it a compelling option for professionals who want technical depth behind modern marketing innovation.

6. University of Oklahoma

Located in Norman, Oklahoma, and accredited by the HLC, the University of Oklahoma offers an online Master of Science in Business Analytics that focuses on advanced data modeling and strategic analysis. The program prepares students to interpret large datasets and apply predictive tools across business functions, including marketing.

Rather than concentrating solely on theory, the curriculum emphasizes practical analytics skills that support forecasting, customer behavior analysis, and performance measurement. For students interested in AI-informed marketing decisions, this degree offers a technical foundation that can translate directly into data-driven strategy roles. 

7. University of Southern Maine 

The University of Southern Maine offers an online Master of Science in Digital Marketing Analytics that closely aligns with the growing AI marketing space. Students study marketing data strategy, digital campaign measurement, and advanced analytics tools that support automation and intelligent customer targeting.

Located in Portland, Maine, the university is regionally accredited by the NECHE. Because the program centers specifically on digital marketing analytics, it stands out as one of the more directly marketing-focused options for students who want to integrate AI-driven insights into campaign development and strategy.

8. University of Texas Rio Grande Valley 

Located in Edinburg, Texas, and accredited by the SACSCOC, the University of Texas Rio Grande Valley offers an online Master of Science in Business Analytics and Artificial Intelligence with a Marketing Analytics specialization. The program blends AI systems and machine learning with applied marketing data analysis.

Students focus on areas such as predictive modeling, customer segmentation, and performance analytics. Because the degree intentionally connects artificial intelligence tools with marketing strategy, it stands out as one of the more explicitly AI-forward options on this list.

9. Walsh University

Walsh University’s online Bachelor of Business Administration in Digital Marketing and Analytics blends marketing strategy with measurable, data-informed decision-making. The program introduces students to digital advertising metrics, web analytics tools, and campaign performance tracking, which increasingly rely on AI-powered platforms.

Accredited by the Higher Learning Commission HLC, Walsh is located in North Canton, Ohio. As an undergraduate option, it offers early exposure to analytics within a marketing framework, making it a practical starting point for students who want to build AI-relevant skills from the beginning of their degree.

10. West Virginia University

West Virginia University offers one of the only programs in the country explicitly titled Master of Science in AI Marketing. Delivered online, the degree focuses on artificial intelligence applications in consumer insights, automation, personalization, and predictive strategy within marketing environments.

Based in Morgantown, West Virginia, and accredited by the HLC, WVU stands out for directly merging AI technologies with marketing leadership concepts. For students seeking a program clearly positioned at the intersection of artificial intelligence and marketing, this option is uniquely aligned with that goal.

How We Rank Schools

To create this list, we review data from the U.S. Department of Education College Scorecard and the National Center for Education Statistics (NCES), along with program-level details published by each university.

Because AI marketing is still an emerging field, we also look closely at how each program blends artificial intelligence, analytics, and marketing strategy. The factors below help us identify schools that meaningfully prepare students for AI-driven marketing roles.

• Accreditation: We prioritize regionally accredited, nonprofit institutions to ensure academic quality and employer recognition.
• Online availability: Programs must be fully online or offer substantial online flexibility to support working professionals and adult learners.
• Career alignment: We evaluate whether coursework includes AI, machine learning, predictive analytics, or marketing analytics skills that translate directly into modern marketing roles.
• Student outcomes: We consider publicly available data on graduation rates and post-graduation outcomes to assess overall program effectiveness.

What Will You Learn in an AI Marketing Degree Program?

An AI marketing degree blends core marketing principles with advanced analytics and artificial intelligence tools. You’ll typically study consumer behavior, digital strategy, branding, and marketing management alongside coursework in data analytics, machine learning, predictive modeling, and marketing automation platforms.

Many programs also introduce technical tools such as data visualization software, analytics dashboards, and customer relationship management systems powered by AI. The goal is to help you understand not just how to create campaigns, but how to use data and intelligent systems to refine targeting, personalize messaging, and improve marketing performance over time.

How Long Does it Take to Earn an AI Marketing Degree Online?

The time required depends largely on the degree level and your enrollment status. A bachelor’s degree in marketing or marketing analytics typically takes about four years of full-time study, though transfer credits or accelerated formats may shorten that timeline.

Master’s programs, such as a Master of Science in AI Marketing or Business Analytics, often take one to two years to complete. Some online programs offer part-time options for working professionals, which can extend completion time but provide added flexibility. Accelerated formats may allow motivated students to finish more quickly.

How Much Does an Online AI Marketing Degree Cost?

The cost of an AI marketing degree depends on the school, degree level, and residency status. Public universities often charge lower tuition for in-state students, while private institutions may have higher sticker prices but offer institutional aid that reduces the final cost.

Bachelor’s degrees generally cost more overall because they require more credits, while master’s programs may have a higher per-credit rate but fewer total credits. Other factors that can influence cost include technology fees, course materials, and whether the program charges a flat tuition rate per term or per credit. Online students may save on housing and commuting, but it’s important to review the full fee structure before enrolling.

Financial Aid for Online AI Marketing Degrees

Financial aid can significantly reduce the cost of earning your degree. Many regionally accredited universities that offer online AI marketing-related programs participate in federal financial aid programs and provide additional funding opportunities.

Common financial aid options include:

• Federal Financial Aid: Eligible students can apply for grants, loans, and work-study opportunities by completing the Free Application for Federal Student Aid (FAFSA).
• Institutional Scholarships: Many universities offer merit-based or need-based scholarships specifically for business, marketing, or analytics students.
• Employer Tuition Assistance: Some employers provide tuition reimbursement for employees pursuing degrees related to marketing, analytics, or technology.
• Private Scholarships: Industry organizations and professional associations sometimes award scholarships to students pursuing careers in marketing, data analytics, or artificial intelligence.
• Military and Veteran Benefits: Qualified service members and veterans may use GI Bill benefits or other military education programs for approved online degrees.

Before enrolling, review each school’s financial aid office website and speak with an advisor to understand deadlines, eligibility requirements, and total estimated cost after aid.

How To Choose the Right AI Marketing Degree

Because AI marketing is still evolving, not every program will look the same. As you compare options, focus on how well the curriculum connects artificial intelligence tools with real marketing applications.

Curriculum Focus

Look for coursework that blends marketing strategy with analytics, machine learning, predictive modeling, or marketing automation. Programs that include hands-on data projects or applied analytics assignments may better prepare you to work with AI-driven marketing platforms in professional settings.

Degree Level and Career Goals

A bachelor’s degree may be a good fit if you are entering the field or building foundational skills in marketing and analytics. A master’s degree can be more appropriate if you already have a business background and want to move into leadership, strategy, or specialized analytics roles.

Technical Skill Development

Some programs emphasize business strategy, while others offer deeper exposure to coding, data tools, or statistical modeling. If you want to work closely with AI systems, consider whether the curriculum includes data visualization software, analytics platforms, or programming basics.

Flexibility and Format

Online programs vary in structure. Some offer asynchronous coursework, while others include live sessions or cohort models. If you are balancing work or family responsibilities, review course scheduling, pacing options, and part-time availability.

Accreditation and Reputation

Regional accreditation is essential for ensuring academic quality and eligibility for federal financial aid. You may also want to review faculty experience, industry partnerships, and graduate outcomes to determine how well the program aligns with your long-term goals.

Career Outlook With an Online AI Marketing Degree

Graduates with AI marketing-related degrees often pursue roles in marketing analytics, digital strategy, data analysis, and business intelligence. According to the U.S. Bureau of Labor Statistics, employment for market research analysts is projected to grow faster than average through the end of the decade, reflecting increasing demand for professionals who can interpret data and forecast market trends.

The Bureau of Labor Statistics also projects strong growth for data scientists and related analytical roles, driven by expanding use of data and artificial intelligence across industries. As organizations rely more heavily on predictive analytics and automation to guide marketing decisions, professionals who understand both marketing strategy and AI tools may find expanding career opportunities in corporate, nonprofit, and entrepreneurial settings.

FAQs About the Best Online AI Marketing Degree Programs

As AI continues to shape how organizations approach advertising, analytics, and customer engagement, many prospective students have questions about credibility, value, and fit. The answers below address some of the most common concerns about earning an AI marketing degree online.

Is an Online AI Marketing Degree Worth It?

An online AI marketing degree may be worth it if you want to combine creative marketing strategy with data-driven decision-making skills. As businesses increasingly rely on predictive analytics, automation, and personalization tools, professionals who understand both marketing principles and AI systems can bring added value to organizations. The degree can be especially beneficial if you are aiming for roles in marketing analytics, digital strategy, or growth management, where technical insight supports strategic planning.

Is an Online AI Marketing Degree Respected by Employers?

Employers typically focus more on the institution’s accreditation and the skills you gain than whether your degree was completed online. Degrees from regionally accredited universities that include coursework in analytics, machine learning, and marketing strategy are generally recognized as credible. Demonstrating practical experience with data tools, analytics platforms, and AI-supported marketing systems can further strengthen your professional profile.

Who Should Consider an XAI MarketingDegree Program?

An AI marketing degree program may be a good fit for students who enjoy both creative problem-solving and working with data. It can be particularly valuable for marketing professionals seeking to move into analytics-focused roles or for business graduates who want to specialize in emerging AI-driven strategy. Individuals interested in understanding how algorithms, automation, and customer insights shape marketing decisions may find this interdisciplinary field especially appealing.

Do You Need a Technical Background for an AI Marketing Degree?

You typically do not need an advanced technical background to enroll in an AI marketing degree program, especially at the bachelor’s level. Many programs are designed to introduce analytics tools, data interpretation, and AI concepts in an applied business context rather than a purely technical one. However, being comfortable with numbers, data, and basic technology platforms can be helpful. Some master’s programs may expect prior coursework in business, statistics, or analytics, so reviewing admission requirements is important before applying.

What’s the Difference Between an AI Marketing Degree and a Marketing Analytics Degree?

An AI marketing degree generally places greater emphasis on artificial intelligence technologies such as machine learning, automation, and algorithm-driven personalization. A marketing analytics degree, on the other hand, typically focuses more broadly on interpreting marketing data and measuring campaign performance. In practice, the two fields overlap significantly, especially since AI tools are increasingly integrated into analytics platforms. The main difference often lies in how explicitly the program incorporates artificial intelligence into its curriculum and learning outcomes.

Discover Online AI Marketing Degrees

Find the perfect AI marketing degree by exploring the online options featured on Learn.org. Reach out to individual schools to learn more about program focuses, admissions, and financial aid.