Master's Degrees in Marketing: Salary and Career Facts

Find out about the types of jobs you could pursue with a master's degree in marketing. Read on to learn more about career options along with potential salary and job outlook information. Schools offering Marketing degrees can also be found in these popular choices.

What Is a Master's Degree in Marketing?

A master's degree in marketing is a graduate degree you can earn after completing a bachelor's degree. It can be used as the foundation for a career as a marketing manager, sales manager, market research analyst or advertising sales agent. Within the marketing master's program, you will learn how to develop marketing strategies that will appeal to specific audiences, what motivates consumers and what builds customer loyalty amongst targeted groups of different ages. You will also learn to analyze data to determine if a strategy has been effective.

Marketing Manager Sales Manager Market Research Analyst Advertising Sales Agent
Degree Required Bachelor's Bachelor's Bachelor's High school diploma or equivalent
Key Responsibilities Estimate the demand for services and products its company provides, oversee budget, and develop strategies to maximize company's profits Oversee and prepare budget, analyze customer spending to develop new sales strategies, and assist in resolution of customer complaints Collect and analyze data regarding consumer spending and market conditions, make comprehensible charts and graphs that convey complicated data, and pinpoint ways to make marketing strategies more effective Sell advertising space to different organizations, identify effective methods to advertise variety of products and services, and deliver sales presentations to potential clients
Job Growth (2014-2024) 9%* 5%* 19%* -3%*
Mean Salary (2015) $140,660* $130,400* $70,030 for all market research analysts and marketing specialists* $61,690*

Source: *U.S. Bureau of Labor Statistics

What Jobs Can I Qualify for with a Master's Degree in Marketing?

In a managerial position, you may oversee the marketing, sales, advertising or promotions for a company or agency. Many marketing managers are employed in the scientific and technical services industry, as well as in finance and insurance.

With a master's degree in marketing, you can pursue a variety of positions beyond the entry level in a wide range of industries. Some occupations you could pursue include:

  • Marketing manager
  • Sales manager
  • Media analyst
  • Advertising sales agent

What Job Skills Will I Have?

As a marketing manager, you may create marketing campaigns for companies or corporations. Some graduates work as market research analysts who conduct consumer research and advise companies about consumer demands. As a market research analyst, you could work in consulting services, computer systems services or insurance.

If you work as an advertising sales agent or account executive, you may sell advertising for a media company, such as a newspaper, magazine or television station. Your degree will also qualify you for marketing-related positions in government, such as in consumer affairs, commerce or treasury departments.

What Advancement Opportunities Will I Have?

Marketing professionals generally advance within their profession by gaining experience, demonstrating their abilities on the job and showing a willingness to take on leadership roles. Completing management training and professional certification programs can also help you advance to positions with greater responsibilities. Certification programs are available through large firms, universities and professional organizations in a variety of marketing areas.

How Much Can I Expect to Earn?

The salaries of marketing professionals generally depend on level of responsibility, industry, position and size of employer. According to the U.S. Bureau of Labor Statistics (BLS), the mean annual salary of marketing managers in 2015 was $140,660 (www.bls.gov). Industries with the highest levels of employment were company/enterprise management and computer systems design; marketing managers in those industries earned $147,670 and $153,670 a year, respectively.

Sales managers in general earned $130,400 per year, according to 2015 figures from the BLS, with the highest levels of employment in company/enterprise management and at car dealerships. Average salaries for those industries were $143,830 and $125,290, respectively.

Market research analysts had mean annual wages of $70,030 in May of 2015, according to data released by the BLS. Those working in the aerospace parts and manufacturing industry had the highest wages, earning $110,740 a year.

Advertising sales agents earned an average salary of $61,690 in 2015. Advertising and public relations firms employed the most advertising sales agents, who earned an average of $70,530 a year at those firms. Newspaper, magazine and book publishers employed the second-highest amount, with their agents averaging $50,270.

What Are Some Related Alternative Careers?

The work that public relations specialists do is similar to the work done by marketing managers. A bachelor's degree is required, although those interested in eventually becoming a public relations manager may need a master's degree, depending on the employer. Public relations specialists help to change or maintain public perception of their client. They write press releases and speeches, and keep an eye on social media to see what the public is saying about their client.

Fundraising managers, who also need a bachelor's degree, are in charge of campaigns to solicit donations for organizations. This involves understanding how to connect to target audiences and motivate them to financially support their organization.

If you enjoy doing research via survey, but market research analysis is not your preferred topic, you might become a survey researcher. Survey researchers often need a master's degree, and they might gather information about facts, like how widespread a certain disease is, or public opinion. Survey researchers design surveys, coordinator the people conducting the surveys, analyze the resulting data and evaluate survey quality in order to improve future surveys.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
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