What Does a Marketing Analyst Do?

If you keep up with marketing trends, you might want to look into a career as a marketing analyst. Read below to find out more about marketing analysts. Schools offering Marketing degrees can also be found in these popular choices.

Career Defined

Marketing analysis is the study and evaluation of market trends. The goal is to determine what products a company should produce and how to sell them. Business strategies and tactics are reliant upon marketing analysis, which is applicable to all industries that distribute a product or service.

Important Facts About This Occupation

Required Education Bachelor's degree, minimum
Training Internships/prior work experience in related field
Certification Voluntary; options available
Similar Occupations Advertising and promotions managers, public relations specialists, survey researchers, cost estimators, operations research analysts, statisticians

Job Duties

As a marketing analyst, you'll gather consumer information and examine buying trends to create marketing plans for companies. One of your primary job duties in this career is to design surveys that identify consumer preferences and prospective markets for products. You'll conduct these surveys over the phone, on the Internet, through the mail, and in focus groups. A marketing analyst usually oversees a team that helps with the surveying process. Once this research has been completed, you'll evaluate the feedback and organize it into reports for company use. You'll also advise your employer on what products will be most beneficial to produce, as well as on the design, distribution, and promotion of these products. With the information you provide, your employer is able to target the most profitable markets in order to generate the maximum amount of revenue possible.

Salary Info and Employment Outlook

The U.S. Bureau of Labor Statistics (BLS, www.bls.gov) reported that market research analysts and marketing specialists earned a mean annual income of $68,700 in May 2014. Market research analysts in the top 10th percentile earned $116,740 or more in a single year. The top paying industries include aerospace manufacturing, semiconductor and electronic component manufacturing, and mining support activities.

The BLS noted that employment of market research analysts was expected to increase 19% from 2014-2024. This increased need for marketing analysts will be spurred by companies in all industries increasing attempts to expand their products to new markets and contend with other companies. The greatest employers of analysts are consulting services. Those who hold graduate degrees and demonstrate excellent in statistical and data analysis will see the best opportunities.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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