What's the Job Description of a Global Marketing Professional?
Global marketing professionals work with businesses to develop strategies for commerce in countries all over the world. Read on to learn about this career choice to see if it might be a good choice for you.
As a global marketing professional or global marketing manager, you are responsible for handling the promotion of your company and its products or services around the world. You may work with other marketing professionals to develop materials, conduct market research and develop strategies to improve company sales. You may also work on developing the company's brand or image. Other tasks could include identifying the competition and working with the sales and product-development departments to determine what products or services need marketing.
In addition, you might research global business and industry, and, depending on your company's current status in the global market, you could help your company expand into international sales. You may also coordinate your marketing efforts with offices in other countries.
Important Facts About This Occupation
|Key Skills||Creativity, management, research, branding, analytical, and marketing skills|
|Work Environment||Typically stressful, working closely with top executives, and commonly on deadline|
|Required Education||Previous coursework in consumer behavior, sales, visual arts, and statistics is commonly preferred|
|Similar Occupations||Business Development Director, Brand Manager, Marketing Coordinator, Project Manager|
You need a minimum of a bachelor's degree to work in a marketing position. Some employers prefer a master's degree in marketing and internship experience, according to the U.S. Bureau of Labor Statistics (www.bls.gov). Related graduate degree programs include global business, international business, and global marketing communications. These programs are sometimes found as concentrations in a Master of Business Administration degree program.
Knowledge in the areas of international markets, foreign cultures, and international business operations is often desired. Additionally, the ability to speak a foreign language or multiple foreign languages can be helpful.
Obtaining the Certified Global Business Professional credential from the National Association of Small Business International Trade Educators (NASBITE) will demonstrate your knowledge in the areas of global marketing, business management, supply chain management, and finance (nasbite.org). In addition, you will demonstrate your understanding of legal requirements, documentation needs, cultural awareness, and technology. To be qualified to obtain the CGBP designation, you need to have either two years of college education or two years of work experience in the field and pass the certification exam.
Salary Info and Job Outlook
According to PayScale.com, the majority of global marketing managers earn between $65,000 and $140,000 a year, as of June 2019. Although the U.S. Bureau of Labor Statistics (BLS) does not provide information specific to the field of global marketing, the BLS did a project that the employment of marketing managers will likely grow by about 10% between 2016 and 2026, a rate consistent with the average predicted for all occupations.