Master in Business Administration: Marketing

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Strayer University's Master of Business Administration with a concentration in Marketing program is designed to teach you about international marketing, marketing research, and other relevant topics. Read on if you'd like to learn more about Strayer University's Master of Business Administration with a concentration in Marketing program here.

What Kind of Program Is It?

When you enroll in Strayer University's Master of Business Administration with a concentration in Marketing program, you will have the opportunity to study consumer behavior, international marketing, and integrated marketing communications. The business core courses cover topics such as organizational behavior, strategic management, the business enterprise, and quantitative methods.

What Are the Prerequisites?

If you choose to apply to Strayer University's Master of Business Administration with a concentration in Marketing program, you should have skills in strategic thinking and be able to collaborate with others on a team. Applicants to Strayer University's programs should have a high school diploma or equivalent; some programs may have additional requirements.

What Are the Course Requirements?

The Master of Business Administration with a concentration in Marketing program consists of 54 credits: 40.5 core units and 13.5 concentration units.

Business Courses

Area 1 Core Component
ACC 557 Financial Accounting
BUS 508 The Business Enterprise
BUS 520 Leadership and Organizational Behavior
BUS 599 Strategic Management
ECO 550 Managerial Economics and Globalization
FIN 534 Financial Management
LEG 500 Law, Ethics, and Corporate Governance
MAT 540 Quantitative Methods
MKT 500 Marketing Management

Marketing Courses

Area 2 Major Component
MKT 505 International Marketing
MKT 506 Integrated Marketing Communications
MKT 510

MKT 550
Consumer Behavior
OR
Marketing Research

What Could I Do After I Graduate?

Career Opportunities

When you have completed Strayer University's Master of Business Administration with a concentration in Marketing program, you will have an opportunity to compete for jobs in the marketing field. Job candidates should be able to demonstrate an ability to clearly express themselves, possess strong planning and strategic thinking capabilities, and be comfortable presenting to both clients and co-workers. Some industries where marketing professionals may be needed include consumer goods, manufacturing, fashion, and retail.

Some possible job titles may include:

  • Marketing Manager
  • Public Relations Officer
  • Sales Representative
  • Sales Manager