Sales Marketing Course and Training Programs

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<b>Training</b>
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Associate's, bachelor's and master's degrees are available</td></tr> <tr><td>
<b>Courses</b>
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Market research, strategic marketing, copywriting, advertising, entrepreneurial marketing, public relations, direct marketing, research database development, consumer purchasing trends, mass marketing, traditional media, sports sponsorship, internet sales, social media marketing, search engine optimizer, viral marketing, blogs and Web analytics, finance, accounting, business management and economics</td></tr> <tr><td>
<b>Future Career Options</b>
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Retail salespersons, sales representatives, sales managers and marketing managers</td></tr> </table><h3 id="section---WhatSalesAndMarketingTrainingProgramsAreAvailable">What Sales and Marketing Training Programs Are Available?</h3><p>Sales and marketing represent a broad variety of industries and techniques involved in how suppliers communicate with consumers. A sales and marketing education can focus on the economics of trade and product management, methodologies and innovations involved with advertising and communications, or both. </p><p>An associate degree program in marketing can be a helpful first step in the process of developing your career focus. For many executive or administrative sales and marketing positions, a minimum of a bachelor's degree is needed. You could obtain a bachelor's degree in business administration, which could offer a specialization option in marketing. Some specialty degrees may also be available in subjects such as Internet marketing. </p><h3 id="section---WhatOtherProgramsAreAvailable">What Other Programs Are Available?</h3><p>At the graduate level, completing a Master of Business Administration or Master of Science degree program related to sales and marketing could be useful when trying to advance your career. If you're interested in distance learning opportunities, you can enroll in online business programs at the undergraduate and graduate levels. </p><h3 id="section---WhatCoursesCanITake">What Courses Can I Take?</h3><p>Coursework in sales and marketing can include market research topics. Advanced coursework in sales and marketing can focus on specific concepts like mass marketing, traditional media and sports sponsorship. Internet marketing programs could include subjects like Internet sales, social media marketing and search engine optimizer copywriting. </p><p>Typically, these courses will be taken as part of a broader business program, so courses in subjects like finance, accounting, business management and economics could also be included. You may have the opportunity to complete a relevant sales or marketing internship to help you gain first-hand experience in the field. Here are some course topics you might come across: </p><ul><li>Strategic marketing </li><li>Copywriting </li><li>Advertising </li><li>Entrepreneurial marketing </li><li>Public relations </li><li>Direct marketing </li><li>Research database development </li><li>Consumer purchasing trends </li><li>Viral marketing </li><li>Writing blogs </li><li>Web analytics </li></ul><h3 id="section---WhatCanIExpectFromACareerInThisField">What Can I Expect from a Career in this Field?</h3><p>The field of sales and marketing offers a variety of opportunities based on your level of training and specific field of interest. In 2017, the U.S. Bureau of Labor Statistics (BLS) reported that retail salespersons earned a median annual salary of $23,210. The BLS reported that employees in the broad field of sales representatives, wholesale and manufacturing earned a median annual salary of $56,970 outside the field of scientific and technical products, while those working in that field earned a median annual salary of $78,830. Sales managers earned a median annual salary of $121,060 while marketing managers earned a median annual salary of $132,230.</p>