Best Online Marketing Degrees & Colleges in Kentucky (2025)

Marketing is a broad, ever-changing field, and those in marketing must learn to adapt to changes in consumer trends.

A great way to get into marketing is through a marketing degree.

Marketing degrees are offered in person and online. Keep reading to learn about online marketing degrees in Kentucky.

Featured Online Marketing Programs in Kentucky

There are a handful of colleges and universities in Kentucky that offer online marketing programs. We've listed some of the top online marketing degrees in Kentucky below in alphabetical order.

1. Campbellsville University

Campbellsville University is a private Christian university in Campbellsville, Kentucky. It offers an online Bachelor of Science in business administration with an emphasis on marketing.

This program teaches integrated marketing concepts, including understanding an audience and creating compelling messaging.

It includes courses like:

• Consumer Behavior
• Digital Marketing
• Marketing
• Promotion Management

Students learn from experienced faculty members and gain the essential skills to become business leaders in tomorrow's global economy.

2. Eastern Kentucky University

Eastern Kentucky University is a public university in Richmond, Kentucky. It offers a Bachelor of Business Administration in marketing online.

Students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition.

Courses include:

• Consumer Behavior in Marketing
• International Marketing
• Marketing Management
• Marketing Research and Analysis

This program provides students with the knowledge and practical skills necessary to help companies succeed in today's highly competitive global market.

3. Lindsey Wilson College

Lindsey Wilson College is a private Methodist college in Columbia, Kentucky. It offers an online Bachelor of Business Administration with an emphasis in marketing.

This program includes courses like:

• Consumer Behavior
• Digital Marketing
• Integrated Marketing Communications
• International Marketing

Students take courses in seven-week blocks and graduate prepared for the pursuit of career paths of increasing professional and managerial responsibility.

4. Midway University

Midway University is a private Christian university in Midway, Kentucky. It offers a Bachelor of Science in Marketing Communications online.

Students learn to coordinate and integrate multiple marketing communication tools, avenues, and sources within a company. Courses include:

• Advertising and Brand Promotion
• Consumer/Audience Analysis
• Digital and Social Media
• Media Sales and Analysis

The program concludes with a capstone project in which students will integrate and apply their learning to research, plan, develop, and present a marketing communication campaign for a specific organization.

5. Northern Kentucky University

Northern Kentucky University is a public university in Highland Heights, Kentucky.

It offers an online Bachelor of Science in business administration in marketing.

This program teaches students to consider the needs and wants of their customers as a crucial input in every decision that they make. It includes courses like:

• Applied Consumer Behavior
• Marketing and the Digital Age
• Marketing Tools
• Strategic Decision Making in Marketing

Students in this program have the opportunity to participate in the university's non-profit marketing strategy program, network with top marketing research professionals, and complete internships.

6. Spalding University

Spalding University is a private Catholic university in Louisville, Kentucky. It offers a Bachelor of Science in business administration with a concentration in marketing online.

Students take courses that include:

• Consumer Behavior
• Digital Marketing
• Principles of Marketing
• Strategic Marketing

This program teaches marketing strategy while focusing on current digital marketing principles such as search engine marketing, social media marketing, and mobile marketing.

7. University of the Cumberlands

The University of the Cumberlands is a private Christian university in Williamsburg, Kentucky. It offers an online Bachelor of Science in marketing.

This program covers the current landscape of marketing principles and practices, from marketing strategy and research to post-campaign analytics. It includes courses like:

• Consumer Behavior
• Digital Marketing Strategy
• Market Research
• Pricing Strategy

Students will be prepared to effectively approach all aspects of the marketing lifecycle from marketing research and strategy to analytics.

Other Featured Online Marketing Programs

While Kentucky has a few online marketing programs, students in Kentucky can also earn an online degree from online colleges across the country.

We've featured a few additional online programs below.

Kennesaw State University

Kennesaw State University is a public research university based in Kennesaw, Georgia. It offers an online Bachelor of Business Administration in marketing.

Students gain specialized technical skills and knowledge in market research, audience segments and behavior, traditional and digital advertising, and developing a marketing strategy. Courses include:

• International Marketing
• Marketing Research
• Marketing Strategy
• Professional Selling

Despite being fully online, the program still provides hands-on training through group projects that teach students how to deliver high-quality solutions.

Maryville University

Maryville University is a private university in St. Louis, Missouri. It offers a Bachelor of Science in marketing online.

The program provides a foundation in the strategic, financial, and operational side of business.

Courses in this program include:

• Consumer Behavior
• Marketing Analytics
• Marketing and Digital Media
• Professional Selling

Students complete the program with a project that involves creating a marketing plan, conducting research and analysis on the forces that shape market opportunities, and developing strategies for a target market.

Old Dominion University

Old Dominion University is a public research university in Norfolk, Virginia. It offers a Bachelor of Science in marketing online through its Strome College of Business.

Students learn how to analyze data and find creative solutions to solve marketing problems. It includes courses like:

• Consumer Behavior
• Marketing Policy and Strategy
• Marketing Research
• Multi-National Marketing

This program can be started in freshman year or students have the option to take this as a degree completion program if they already have college credits.

How Much Does an Online Marketing Degree Cost?

Several things can affect the price of an online marketing degree, including if your school is public or private, what state the school is in, and if you're a resident of the same state as the school.

Bachelor's programs at public schools in Kentucky average $10,976 in tuition and fees per year for in-state students and $25,049 for out-of-state students.

Private schools average $26,996 in tuition and fees per year for bachelor's programs.

How Do You Earn a Marketing Degree Online?

To earn a marketing degree online, you'll need to apply to a college or university with an online marketing program and be accepted.

Most online marketing programs offer asynchronous courses, which means you can log on at a time that works best for you so long as all your work is turned in by the due date.

Your courses may include video lectures, readings, and online discussions, as well as papers and projects.

What Can I Do With an Online Bachelor's in Marketing Degree?

Many careers are available to students with an online bachelor's in marketing. These include:

• Advertising sales agent
• Marketing manager
• Market research analyst
• Sales manager
• Public relations specialist

Start Your Online Marketing Degree Today

Students in Kentucky can earn online marketing degrees in Kentucky or elsewhere in the United States.

Check out the featured programs above to find the perfect fit for you today!