Best Online Marketing Degrees & Colleges in Missouri (2025)

Marketers can work in a variety of roles within a variety of settings, including ad agencies, retail organizations, and government organizations. To work in marketing, it helps to have a marketing degree.

Often, these degrees are available online. Keep reading to discover the top 10 online marketing degrees in Missouri.

Featured Online Marketing Programs in Missouri

Multiple colleges and universities in Missouri offer online marketing programs. Below, we've featured some of the top online marketing degrees in Missouri in alphabetical order.

1. Avila University

Avila University is a Roman Catholic private university in Kansas City, Missouri. It offers an online Bachelor of Arts in marketing with eight-week courses and multiple start dates each year.

The program is carefully designed to combine values-based education and practical, real-world experience. It includes courses like:

• Consumer Behavior
• Digital Marketing Communication
• Marketing Research
• Personal Selling

Students learn the fundamental marketing competencies employers seek when they master the techniques, methods, and technologies used throughout the product life cycle.

2. Columbia College of Missouri

Columbia College of Missouri is a private college based in Columbia, Missouri. It offers an online Bachelor of Science in marketing.

Students learn how marketing and advertising are ingrained in our society at every level. Courses include:

• Consumer Behavior
• Digital Marketing
• Marketing Research and Analytics
• Strategic Marketing

The curriculum provides students with the latest advances and theories in digital marketing, consumer behavior, marketing research and analytics, advertising, and strategic marketing management.

3. Lindenwood University

Lindenwood University is a private university in St. Charles, Missouri. It offers a Bachelor of Arts in marketing online through its Plaster College of Business and Entrepreneurship.

The program explores key business topics and builds a strong foundation in marketing. It includes courses like:

• Advertising and Promotional Strategy
• Marketing Information and Research
• Marketing Management and Planning

Students can also choose elective courses in areas such as social media marketing, sales management, marketing campaigns, business marketing solutions, and more.

4. Maryville University

Maryville University is a private university in St. Louis, Missouri. It offers a Bachelor of Science in marketing online.

Students gain a foundation in the strategic, financial, and operational side of business. Courses in this program include:

• Consumer Behavior
• Marketing Analytics
• Marketing and Digital Media
• Professional Selling

The program also includes a senior experience course where students create a marketing plan, conduct research and analysis on the forces that shape market opportunities, and develop strategies for a target market.

5. Missouri Southern State University

Missouri Southern State University is a public university in Joplin, Missouri. It offers an online Bachelor of Science in business administration with a marketing emphasis.

The program takes a deep dive into marketing principles and strategies with courses like:

• Consumer Behavior
• Integrated Marketing Communications
• Marketing Research
• Marketing Strategy

Students also get opportunities to help organizations create integrated marketing communications plans to

reach target markets and conduct market research to better understand customers' needs.

6. Missouri State University

Missouri State University is a public university in Springfield, Missouri. It offers a Bachelor of Science in marketing online.

Students complete a comprehensive curriculum in marketing strategies. It includes courses like:

• Applied Business Statistics
• Consumer Behavior
• Marketing Research
• Marketing Strategy

The program offers four tracks: advertising and promotion, marketing management, marketing research, and sales management.

7. Northwest Missouri State University

Northwest Missouri State University is a public university in Maryville, Missouri. It offers an online Bachelor of Science in marketing.

The program gives students the essential knowledge and skills needed to help businesses thrive. Courses include:

• International Marketing
• Marketing Management
• Promotion
• Sales and Sales Force Management

Students also explore relevant case studies and apply their comprehensive learning through real-world projects.

8. Park University

Park University is a private university in Parkville, Missouri. It offers a Bachelor of Science in business administration in marketing online.

Students gain a strong foundation for a career in marketing with courses like:

• Consumer Behavior
• Marketing Management
• Marketing Research and Information Systems
• Social Media Marketing

The university also offers an online degree in digital marketing, which focuses on E-marketing, social media, and online content creation.

9. University of Central Missouri

The University of Central Missouri is a public university in Warrensburg, Missouri. It offers an online Bachelor of Science in business administration in marketing.

The program offers eight-week courses such as:

• Consumer Behavior
• International Marketing
• Marketing Research
• Professional Sales

Students can also tailor their degrees to their interests with elective courses that cover topics like digital marketing and sports marketing.

10. University of Missouri - St. Louis

The University of Missouri-St. Louis is a public research university in St. Louis, Missouri. It offers a Bachelor of Science in business administration in marketing online.

Students will understand marketing theories and the latest tools and be prepared to routinely and rapidly adapt to connect with an audience and increase profits. Courses include:

• Business to Business Marketing
• Consumer Behavior
• Marketing Analysis
• Marketing Management

This program offers a curriculum that incorporates the latest skills, entrepreneurship, and instructional technology.

How Much Does an Online Marketing Degree Cost?

The cost of a marketing degree depends on whether you're learning at a public or private institution and if you're studying in the state you live in.

In Missouri, the average cost of a bachelor's degree at a public institution is $9,310 per year for in-state students and $21,880 per year for out-of-state students.

At private universities in Missouri, the cost averages $27,723 per year for tuition and fees.

How Do You Earn a Marketing Degree Online?

To earn a marketing degree online, you'll need to apply and be accepted, just as you would an on-campus program.

Different courses may be administered in different ways, but typically you'll have online lectures, readings, and discussions. You'll likely have due dates, but be able to complete the work on your own time.

What Can I Do with an Online Bachelor's in Marketing Degree?

Students with marketing degrees can go into many careers, including:

• copywriter
• demand generation specialist
• market research analyst
• marketing manager
• operations manager
• social media manager or strategist

Start Your Online Marketing Degree Today

There are several top online marketing degrees in Missouri. Check out the featured programs above to find the perfect one for you today.