Best Online Marketing Degrees & Colleges in Maryland (2025)

Pursuing an online marketing degree in Maryland provides an entry point into the fast-paced world of digital marketing.

Maryland's colleges and universities have responded to the digital age by providing comprehensive online marketing degrees that integrate theoretical knowledge with practical abilities.

These programs are aimed at both newcomers and seasoned professionals looking to improve their abilities.

With flexibility at its core, an online marketing degree in Maryland allows students to balance their studies with personal and professional responsibilities, making it a perfect choice for anybody wishing to develop in the marketing business.

Featured Online Marketing Programs in Maryland

Check out our featured programs in Maryland that offer an online marketing degree.

These carefully chosen universities are notable for their creative curricula, flexible study alternatives, and dedication to training students for success in the dynamic profession of marketing.

Whether you're just starting or looking to advance your career, these programs will give you the tools and insights you need to flourish in the digital marketing world.

1. University of Maryland

A 120-credit online bachelor in marketing degree is available from the University of Maryland, with the possibility to transfer up to 90 of those hours.

This curriculum, which costs $318 per credit for in-state students, is carefully designed to impart comprehensive skills in locating, attracting, and growing profitable clientele.

It places a strong emphasis on developing integrated marketing communication tools and successful promotional programs that can be used both locally and internationally.

Other Online Marketing Degrees

The next part looks at other online marketing degrees that residents of Maryland can pursue from other states.

East Tennessee State University

The 120 credit hours at East Tennessee State University's online BBA in Marketing cost $441 per credit.

This course explores market research techniques, value proposition development, market selection, and product, service, and partnership coordination for market expansion.

The curriculum is tailored to prepare students for entry-level roles in the public and private sectors by providing them with the theoretical knowledge and hands-on training they need for their future careers in marketing.

Texas A&M University

A total of 120 credits are available for an online Bachelor of Business Administration in Marketing from Texas A&M University; the cost is $4,212 for 12 credits.

Students who complete this course will have a better understanding of how businesses plan, organize, manage, and use marketing to accomplish their goals.

It offers thorough training for the dynamic marketing environment by covering new ground in areas like social media, digital marketing, consumer analytics, and brand/product management.

The University of Arizona

The 120-credit Bachelor of Arts in Marketing degree at the University of Arizona costs $460 per credit.

A foundation in management, communications, and economics serves as the first step, and from there, specific knowledge in consumer behavior, market research, advertising, and marketing strategy is introduced.

The curriculum places a strong emphasis on the application of analytics, data analysis, and market research methodologies, preparing students to strategize and decide in the marketing industry with effectiveness and knowledge.

Dallas Baptist University

Dallas Baptist University offers a Bachelor of Business Studies in Marketing with a total of 120 credits with tuition prices ranging from $495-$550 per semester.

This program teaches the information and technical skills required to work in the expanding profession of marketing.

Students will study analytics, branding, digital marketing, market research, sales, advertising, and communications, combining practical and theoretical learning approaches to prepare for a variety of careers in the media sector. marketing

University of Massachusetts

The University of Massachusetts (UMass) provides an online BBA in Marketing that includes 120 semester units and costs $500 per student.

Graduates of this program will be able to assess industry trends and create and implement efficient marketing strategies.

They will also gain important organizational, interpersonal, and decision-making skills.

This course combines theory and practice to help students achieve job success by giving a thorough understanding of the ideas and applications of commercial marketing strategies.

University of Cincinnati

The University of Cincinnati's BBA in Marketing degree needs 120 credit hours with a resident tuition of $566 per credit.

It seeks to properly familiarize students with marketing's critical role in creating customer satisfaction through a variety of activities.

The curriculum improves students' research and strategic communications skills, preparing them to market products and services more successfully.

Highlighting its excellence, the curriculum is AACSB accredited, providing a high standard of business education.

University of Southern Mississippi

The University of Southern Mississippi provides a BSBA in Marketing program with 120 total credit hours for $401.59 per credit, which is certified by AACSB.

This degree is distinguished by its practical learning style, which incorporates client-based project work within the curriculum.

Students learn about important marketing ideas such as customer behavior, professional sales, and marketing research. The program emphasizes the importance of creative problem-solving, good communication, and analytical skills in marketing.

Penn State University

Through its worldwide campus, Penn State, in collaboration with Penn State Harrisburg, provides a bachelor's degree in marketing that has been approved by the AACSB.

This 120-credit program, which costs $626/$671 per credit hour, offers a comprehensive, progressive learning experience by fusing existing marketing specializations with new industry trends.

It gives students the in-depth knowledge necessary to create strategic marketing plans that work for any kind of organization by fusing imagination with the principles of marketing.

Franklin University

A 124-credit, fully online B.S. in Marketing program with 12-week courses is available from Franklin University for $398 per credit.

Students who complete this program will have the highly sought-after skill set of marketing planning, promotion, analysis, and digital advertising.

The emphasis of the coursework is on a practical approach, which enables students to gain confidence via firsthand experience in all aspects of marketing and fully equips them for the ever-changing marketing industry.

How Much Does an Online Marketing Degree Cost?

The cost of an online marketing degree varies significantly depending on the university and location.

Public university in-state tuition typically varies from $300 to $500 per credit hour, whereas out-of-state tuition may be greater.

At a private college, one credit hour could cost up to $600. Program costs might run anywhere from $36,000 to $60,000 or more in total.

Credit transfer, financial aid, and scholarships can have a significant impact on the entire cost.

How Do You Earn a Marketing Degree Online?

To obtain a marketing degree online, one must enroll in an institution or university that provides the curriculum via its digital platform.

Students complete coursework offered by online learning management systems, which includes video lectures, conversations, and homework.

Programs typically require 120 credit hours to address key business ideas and marketing methods.

Flexibility enables students to balance their academics with personal and professional demands.

Exams, group projects, and practical assignments are used to assess learning, resulting in a thorough understanding of marketing ideas and techniques.

What Can I Do With an Online Bachelor's in Marketing Degree?

Individuals with an online bachelor's in marketing degree can pursue a variety of professional opportunities in the dynamic marketing industry.

Positions available include marketing managers, digital marketing professionals, market research analysts, sales managers, social media managers, content marketing specialists, SEO specialists, and brand managers.

These professions cross industries, allowing graduates to work in fields such as technology, healthcare, entertainment, retail, and finance.

The degree provides them with knowledge of strategy, analysis, digital advertising, and consumer behavior, preparing them for success in creating, conveying, and providing value to customers.

Start Your Online Marketing Degree Today

Start your online marketing degree in Maryland today to take the first step toward a lucrative marketing profession.

With this adaptable and thorough educational path, you'll be ready to take advantage of possibilities across several industries as the demands of the digital marketing landscape change over time.