What Are the Qualifications for Becoming a Marketing Manager?

Marketing managers generally need to have a bachelor's degree. Learn about the specific degrees, requirements, qualifications and additional information related to marketing managers. Schools offering Marketing Management degrees can also be found in these popular choices.

Marketing Manager Qualifications

There are a variety of ways to become a marketing manager, according to the U.S. Bureau of Labor Statistics (BLS). Sometimes, experience itself is enough to become a marketing manager, but some employers require a postsecondary education. Additionally, marketing managers who want to get ahead may consider professional certification.

Important Facts About This Occupation

Work Environment Many work in professional, scientific, and technical services, or enterprise management, manufacturing, or finance.
Key Skills Analytical skills, creativity, effective communication, organizational skills
Similar Occupations Advertising sales agents, market research analysts
On-the-Job Training Employers often want to see work-related experience or on-the-job training.

Source: U.S. Bureau of Labor Statistics


Marketing managers are typically expected to have a bachelor's degree in marketing or business with a concentration in marketing. Highly technical employers, such as electronics companies, may require that marketing managers have the appropriate technical education. Some, for example, may require a potential marketing manager to have an engineering degree. Business administration programs with a concentration in marketing have typical core business and marketing course requirements. Many of the following marketing topics make up the marketing concentration portion of a business administration degree:

  • Marketing principles
  • Product design and pricing strategy
  • International marketing
  • Marketing research
  • Sales management
  • Marketing of emerging technology
  • Consumer behavior
  • Internet-based marketing
  • Promotions


In addition to formal education, certification may be an important credential for some employers. Professional marketing, advertising and public relations societies and organizations offer certification programs. Examples include the Public Relations Society of America (PRSA) and Sales and Marketing Executives International (SMEI). While not often required, these programs may aid in employment opportunities and career advancement.

Career Outlook

Promotion and advancement to marketing manager positions often occurs within an organization. According to the BLS in May 2018, the average annual salary for marketing managers was $147,240. The BLS projects that jobs for these workers will increase by 10% from 2016 to 2026.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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