Best Online Marketing Degrees & Colleges in North Carolina (2025)

Marketing is such a versatile subject that it opens up a lot of different career opportunities for qualified individuals who complete a degree program that focuses on it.

If you want that kind of versatility in your education and career, you should consider one of the top 10 online marketing degrees in North Carolina that are available today.

Featured Online Marketing Programs in North Carolina

Whether you want to expand your business knowledge with a specialization in marketing or want a focused degree in a specific kind of marketing, these are some of the best options for an online marketing degree in North Carolina.

1. Western Carolina University

Western Carolina University (WCU) is a public university in Cullowhee, North Carolina that's part of the University of North Carolina system.

Earning a Bachelor of Science in Business Administration (BSBA) means being part of the state's only program with a specialization in professional selling and sales management. This specialization opens the door for students to become successful experienced salespeople and managers after graduation.

Students can complete this 120-credit-hour program completely online with the same faculty and curriculum as the on-campus program.

2. East Carolina University

Originally a teacher training school, East Carolina University (ECU) is now a public research university in Greenville, North Carolina offering undergraduate and graduate education.

Online students at ECU can complete a BSBA in marketing so they can identify marketing opportunities, develop appropriate strategies, and put them into action while working in a fulfilling business-adjacent career.

Concentrations for the program allow students to gain skills and find work in these fields:

• advertising
• sales management
• business marketing
• research
• distribution
• retail management
• product planning
• international marketing

3. The University of North Carolina at Greensboro

The University of North Carolina at Greensboro (UNCG) is a public university in Greensboro, North Carolina that's part of the University of North Carolina system.

UNCG has an online Bachelor of Science (BS) in marketing with concentration options in strategic marketing, professional selling, and social media marketing for students who want to create an unforgettable career for themselves in the business world. Students in this program will have the opportunity to hone their marketing skills and improve their networking through projects with real companies.

4. Methodist University

Methodist University is a private university in Fayetteville, North Carolina that's affiliated with the North Carolina Annual Conference of the United Methodist Church.

Getting an online bachelor's degree in marketing from Methodist University means getting a Christian-focused, low-cost, private education. Students will learn the four P's: planning and executing the conception of a good or service (product), identifying a mutual pricing point (price), finding the correct promotional mix (promotion), and distributing ideas, goods, and services (place).

5. Miller-Motte College

Originally founded in Wilmington, North Carolina, Miller-Motte College (MMC) is now a series of private technical schools serving the southeastern United States. It's accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

MMC offers an online BS in marketing that allows you to complete your degree in as little as 33 months while balancing school, work, and personal commitments. Classes offered as part of this program include:

• integrated marketing communications
• business to business marketing
• digital marketing strategies
• customer relationship management
• small business marketing

6. North Carolina Wesleyan University

North Carolina Wesleyan University (NCWU) is a private Methodist university in Rocky Mount, North Carolina that's accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (SACS).

Students who pursue a marketing degree through NCWU's online marketing program will be able to understand Internet marketing, market research, advertising, promotion, and business strategy by completing projects, case studies, and simulations offered during the program. Faculty with a strong marketing and business background will lead students in their virtual classes.

7. The University of North Carolina at Pembroke

The University of North Carolina at Pembroke (UNC Pembroke) is a public university in Pembroke, North Carolina that's able to grant degrees up to master's level.

UNCP's Bachelor of Science in Business Administration (BSBA)|https://learn.org/articles/Business_Administration_BSBA_Bachelors_Degree.html] has a concentration in marketing that allows students who want to be successful in the business field, whether they pursue a leadership position or work in the marketing department of a business. All concentrations are offered fully online for students who need flexibility in their education.

8. Belmont Abbey College

Belmont Abbey College (BAC) is a private Roman Catholic liberal arts college in Belmont, North Carolina, that's affiliated with the Catholic Church and the Order of Saint Benedict.

Students at BAC can complete a Bachelor of Arts (BA) in marketing online through Abbey Online while still getting quality education, affordable learning materials, and faculty support for a degree offered on campus.

In this program, students combine the principles and skills related to marketing with the honesty and integrity of Catholic virtues to create a unique approach to marketing education.

9. Johnson C. Smith University

Johnson C. Smith University (JCSU) is a private historically Black university. Located in Charlotte, North Carolina, the school is affiliated with the Presbyterian Church.

JCSU offers evening and online undergraduate adult degree classes through the Evening and Online Program to help working adults advance in their careers. One such program is the business administration program with a concentration in marketing that helps students learn how to showcase the value of goods and persuade audiences into actions and purchases.

10. Meredith College

Meredith College is a private women's liberal arts college in Raleigh, North Carolina that also offers coeducational graduate education.

Women interested in business and marketing can complete a Bachelor of Science program in business administration with a concentration in marketing online. Students can choose classes that teach event planning, sales management, marketing research, leadership, and more to enhance their marketing skills and career options.

How Much Does an Online Marketing Degree Cost?

Students pay between $26,000 and $69,000 in tuition for online marketing degrees in the United States, according to the U.S. News and World Report, but the average tuition cost of an online marketing degree in North Carolina is on the lower end, according to the tuition costs for programs on our list.

Make sure to also consider technology and other fees associated with online programs before you commit to one based on the tuition cost alone.

How Do You Earn a Marketing Degree Online?

You can earn an online marketing degree the same way you earn an in-person one � by attending classes, completing assignments, and passing exams that can earn you college credit. While you do have to adjust to digital education formats, the core parts of earning a degree will remain the same.

What Can I Do with an Online Bachelor's in Marketing Degree?

Graduates with a marketing degree should strongly consider working in large companies because they'd have access to a variety of different jobs � from working in the research department or public relations to managing a sales team or the company's social media presence, there's plenty that you can do with an online bachelor's degree in marketing.

Start Your Online Marketing Degree Today

Now that you know how and why you should get an online marketing degree in North Carolina, as well as what some of the best programs in the state are, it's time for you to start your marketing program today so you can thrive in your new versatile career tomorrow.