Best Online Marketing Degrees & Colleges in Pennsylvania (2025)

A degree in marketing can lead to a variety of careers in the marketing sector, from marketing director to marketing analyst to digital media manager.

Marketing degrees are available both on campus and online.

Keep reading to discover the top online marketing degrees in Pennsylvania.

Featured Online Marketing Programs in Pennsylvania

More than a dozen colleges and universities in Pennsylvania offer online marketing degrees.

We've featured some of the top programs below in alphabetical order.

1. DeSales University

DeSales University is a private Catholic university in Center Valley, Pennsylvania. It offers an online Bachelor of Science in Marketing.

This is an accelerated program that covers all aspects of the marketing process. It includes courses like:

• Consumer Behavior
• International Marketing
• Marketing Planning and Strategy
• Marketing Research

Students have the option of choosing a data analytics track, where they learn the structures, concepts, mathematics, and computer languages of data analytics and AI.

2. Elizabethtown College

Elizabethtown College is a private college in Elizabethtown, Pennsylvania. It offers a Bachelor of Business Administration with a marketing concentration online.

Students receive a foundational education in business as well as marketing training that allows them to apply theories to practical situations in marketing.

Courses include:

• Consumer Behavior
• Internet Marketing
• Marketing Management
• Social Media Marketing

The program prepares students to identify the impact of the changing nature of technology on marketing to utilize critical analytical skills to develop marketing strategies.

3. Millersville University of Pennsylvania

Millersville University of Pennsylvania is a public university in Millersville, Pennsylvania. It offers an online Bachelor of Science in Marketing.

This program incorporates consumer behavior, advertising, marketing research, and marketing strategy with practical experience.

It includes courses like:

• Consumer Behavior
• Marketing Research
• Marketing Strategy
• Principles of Marketing

Students leave prepared to effectively develop attractive products and services, price offerings competitively, identify the right marketplace, and use cutting-edge advertising strategies.

4. Penn State World Campus

Penn State World Campus is the online campus of the public Pennsylvania State University System. It offers a Bachelor of Science in Marketing online.

Students are provided with the in-depth knowledge to develop results-oriented strategic marketing plans for any organization through courses that include:

• Consumer Behavior
• Marketing Research
• Marketing Strategy
• Services Marketing Management

This program blends the disciplines of traditional marketing with new trends to deliver a learning experience that is both comprehensive and innovative.

5. PennWest Global Online

PennWest Global Online is the online branch of the public Pennsylvania Western University.

It offers an online Bachelor of Science in business administration in marketing.

This program trains students to help businesses effectively create, communicate, and deliver messages about goods and services.

It includes courses like:

• Advertising Management
• Marketing for Non-Profits
• Marketing Management
• Principles of Selling

Students build ethical judgment, critical thinking skills, and teamwork through small classes taught by experienced faculty.

6. Park Point University

Point Park University is a private university in Pittsburgh, Pennsylvania. It offers a Bachelor of Science in marketing and sales online.

Students learn to research, identify, and interpret data, as well as effectively present information, influence, and negotiate through courses that include:

• Buyer Behavior
• Creativity and Product Innovation
• Principles of Marketing and Sales
• Technology and Innovation in Marketing Sales

This is an accelerated program, and courses are eight weeks long. Three concentrations are available: digital marketing, marketing management, and professional sales.

7. Robert Morris University

Robert Morris University is a private university in Moon Township, Pennsylvania.

It offers an online Bachelor of Science in business administration with a concentration in marketing and management.

This program features a balanced blend of professional application with intellectual theory designed to build professional skills. It includes courses like:

• Consumer Behavior
• CRM & Marketing Analytics
• Integrated Marketing Communications
• Marketing Research

Students learn from experienced faculty members and get hands-on experience in a corporate setting.

8. Saint Francis University

Saint Francis University is a private Catholic university in Loretto, Pennsylvania. It offers a Bachelor of Science in marketing online.

Students learn to effectively and efficiently market products and services to consumers and clients around the globe and develop the skills to assume multiple roles in a complex international business environment.

Courses include:

• Consumer Insight
• Global Marketing Strategy
• Marketing Management
• Marketing Research

The program includes capstone courses in which students put their learning to practice by working directly with community partners.

9. Seton Hill

Seton Hill University is a private Catholic university in Greensburg, Pennsylvania. It offers an online Bachelor of Science in Marketing.

This program teaches students how to use both time-tested processes and the best new tools for strategic marketers.

It includes courses like:

• Consumer Behavior
• Integrated Marketing Communication
• Marketing Research
• Social Media Strategy

Students take courses in eight-week sessions and can start the program at the beginning of any session.

10. Temple University

Temple University is a public research university in Philadelphia, Pennsylvania. It offers a Bachelor of Business Administration in Marketing online.

Students in this program explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales, and strategy. Courses include:

• Consumer and Buyer Behavior
• Consumer Data Analytics
• Marketing Research
• Marketing Strategy

The program also allows students to choose a specialty in areas like consumer insights, digital marketing, retailing, and sales force effectiveness.

How Much Does an Online Marketing Degree Cost?

Several factors can impact the cost of an online marketing degree, including whether the school is public or private, where the school is located, and if you reside in the same state as the school.

In Pennsylvania, public universities cost an average of $15,565 per year in tuition and fees for in-state students and an average of $30,222 in tuition and fees for out-of-state students.

Private universities in Pennsylvania cost an average of $42,812 per year in tuition and fees.

How Do You Earn a Marketing Degree Online?

Most online marketing degrees are offered in an asynchronous format, meaning you'll be able to log on and complete coursework at any time so long as you meet the due dates.

These programs may require you to watch recorded lectures, complete readings, participate in discussion posts, or complete projects.

What Can I Do With an Online Bachelors in Marketing Degree?

You can do many things with an online bachelor's in marketing. Some common career options include:

• Advertising manager
• Digital marketing specialist
• Marketing coordinator
• Marketing director
• Social advertising specialist

Start Your Online Marketing Degree Today

Many excellent schools offer online marketing degrees in Pennsylvania.

Check out the featured programs above to find the right one for you today.