Best Online Marketing Degrees & Colleges in Texas (2025)

Getting an online marketing degree in Texas has become a choice for individuals aiming to step into the ever evolving realm of marketing.

Colleges and universities in Texas provide a range of recognized marketing programs tailored to equip students with the skills and knowledge for success in their professional journeys.

These courses blend analytical and creative teaching approaches to graduates for the challenges of marketing positions, across sectors.

With an emphasis on flexibility, these online degrees serve adults and busy professionals to enhance their educational and career opportunities in Texas.

Featured Online Marketing Programs in Texas

Discover the most popular online marketing programs in Texas designed for aspiring marketing professionals.

These carefully selected courses offer the flexibility, comprehensive curriculum and industry skills you need to excel in the fast-paced world of marketing.

Whether your career goals are digital marketing, brand management, or strategic planning, these Texas online marketing degrees provide the foundation for success in the digital age.

1. Texas A&M University

Texas A&M University offers an online Bachelor of Business Administration in Marketing with a total of 120 credits and a cost of $4,212 for 12 credits.

This course enables students to understand how organizations plan, organize, manage and achieve their business objectives through effective marketing.

It covers emerging areas such as digital marketing, social media, consumer insights and brand/product management, providing comprehensive training for the ever-changing marketing environment.

2. The University of Texas at Permian Basin

The University of Texas at Permian Basin offers an AACSB-accredited online marketing degree that requires 120 credit hours and costs $362.34 per student.

This course helps students achieve excellence in traditional and digital marketing by analyzing consumer demographics and behavior to develop effective marketing strategies.

Through this comprehensive course, students will learn the skills needed to create impactful marketing campaigns that resonate with diverse audiences and position them for success in a variety of marketing roles.

3. Texas A&M University Central Texas

Texas A&M University - Central Texas offers an online AACSB accredited Bachelor of Business Administration in Marketing program that requires a total of 120 credits and costs $260.08 per semester.

This course immerses students in the dynamic world of marketing as it applies to businesses of all sizes and types.

It focuses on creating real value for customers and cultivating lasting relationships while adhering to the principles of ethical business management.

4. Dallas Baptist University

Dallas Baptist University offers a Bachelor of Business Studies in Marketing, which requires a total of 120 credits and tuition fees range from $495 to $550 per semester.

This program provides the knowledge and technical skills needed to work in the growing field of marketing.

Students will explore analytics, branding, digital marketing, market research, sales, advertising and communications, integrating practical and theoretical learning methods to prepare them for a variety of roles in the media industry. marketing

5. The University of Houston in Victoria

The University of Houston in Victoria offers a Bachelor of Business Administration in Marketing for $212.94 per semester when 120 semester hours are required.

The program includes core courses such as buyer behavior, marketing research, and marketing management to provide students with a comprehensive understanding of key marketing concepts.

In addition, students can customize their education by choosing electives in marketing and business, allowing them to tailor their studies to their personal goals and interests, providing a well-rounded marketing education.

Other Online Marketing Degrees

The following section covers other online marketing degrees that Texas residents can obtain in other states.

Colorado State University

Colorado State University's online marketing degree program requires a total of 120 credits at $350 each and is accredited by ACBSP, preparing students for careers in marketing, advertising, and strategic planning.

The program skillfully combines people-focused skills such as consumer behavior and public relations with creative strategy, promotions and marketing research.

This comprehensive approach ensures that graduates have the skills needed to succeed in a variety of marketing roles, combining theoretical knowledge with practical application.

University of Massachusetts

UMass offers an online BBA in Marketing that covers 120 semester units and costs $500 per student. Graduates of this program will be able to analyze industry trends to design and implement effective marketing strategies.

They will also learn valuable organizational, interaction and decision-making skills.

This course is designed to integrate theory with practice to enhance career success by providing students with a comprehensive understanding of the principles and applications of business marketing strategies.

University of Minnesota

The Bachelor of Marketing at the University of Minnesota requires 120 credits at $441.50 per credit.

Provides students with the strategies and skills needed to identify customer needs and wants, address global marketing challenges, and develop thinking skills critically needed.

The course covers all aspects of marketing, including personal selling, advertising, promotion and consumer behavior, and helps students successfully navigate and contribute to the ever-changing marketing landscape.

Western Governors University

Western Governors University's bachelor's degree in marketing program includes 39 courses and costs $3,755 per semester. This degree is designed to be high impact, equipping students with the skills needed to succeed as marketing leaders.

Graduates are uniquely prepared to combine a deep understanding of classical marketing principles with skills in digital and scalable approaches, data skills and customer-centric strategies.

This combination allows them to excel in the world of marketing and be ready to face challenges with new solutions.

Penn State University

Penn State, in partnership with Penn State Harrisburg, offers an AACSB-accredited bachelor's degree in marketing through the global campus.

Priced at $626/$671 per credit hour, this 120-credit program combines emerging industry trends with established marketing specializations to provide an in-depth, progressive learning experience.

It provides students with in-depth knowledge to develop strategic marketing plans suitable for any type of business by combining creativity with marketing fundamentals.

How Much Does an Online Marketing Degree Cost?

The cost of an online marketing degree varies greatly by institution and course level.

For undergraduate degrees, tuition fees range from about $300 to more than $550 per student. credit hours, while graduate courses can cost anywhere from $400 to $1,000 or more per credit hour.

Factors affecting the price include the type of school (public or private), state of residence of the public school, and additional fees. On average, students can expect to spend between $36,000 and $66,000 to earn a fully online marketing degree.

How Do You Earn a Marketing Degree Online?

To earn a bachelor's degree in online marketing, you must enroll in an accredited program that offers the degree level you want, such as a bachelor's or master's degree in marketing.

Students will attend classes through online platforms and participate in lectures, assignments and discussions digitally.

Courses typically cover topics such as consumer behavior, digital marketing, branding, and market research. Flexibility allows students to balance study with personal and professional commitments.

Assessment may include exams, projects and group work, culminating in a graduation project or thesis. Regular interaction with teachers and peers through online forums and virtual meetings can enrich the learning experience.

What Can I Do With an Online Bachelor's in Marketing Degree?

With an online marketing degree, a person can pursue a variety of careers in various industries.

They can become marketing managers, digital marketers, market research analysts, brand managers, social media managers, content marketers, sales managers and advertising managers.

These roles include developing and implementing marketing strategies, analyzing consumer behavior, managing brand and product promotions, and leveraging digital platforms to drive business growth.

This degree provides graduates with the skills necessary to understand market needs, conduct targeted advertising campaigns, and increase sales, preparing them for success in a variety of marketing and business environments.

Start Your Online Marketing Degree Today

Embark on your journey to a successful marketing career by enrolling in an online marketing degree in Texas today.

This flexible and comprehensive education path opens doors to a multitude of opportunities in the dynamic field of marketing, tailored to fit your lifestyle and ambitions.