Copywriting Degrees and Schools

Investigate degrees for those interested in a career in copywriting. Read on to find out what courses are covered in these programs and schools that offer copywriting programs. Schools offering English Reading & Writing degrees can also be found in these popular choices.

What You Need to Know

Copywriters work in a variety of media platforms, mostly in the advertising sector. They work closely with the art department to create visually compelling ads, catchphrases and commercials for marketing campaigns. Students can enroll in bachelor's degrees and master's degrees in order to get training in copywriting.

Degrees Bachelor's degrees in advertising with a concentration in copywriting, Master's degrees in advertising
Courses Social media, digital campaigns, visual media, web marketing, branding
Schools Four-year universities

What Undergraduate Degrees are Available to Become a Copywriter?

Students can enroll in Bachelor of Fine Arts (BFA) or Bachelor of Arts (BA) degree programs in advertising with a concentration in copywriting. In these programs, students may study different types of content creation, social engagement and the creation of advertising slogans for ad campaigns. Other degree programs in advertising can also offer courses in copywriting. Coursework may include:

  • Media and society
  • Digital fundamentals
  • Analytical reading
  • Digital imaging
  • Persuasive writing

What Graduate Degrees are Available for Copywriters?

At the graduate level, students might choose a Master of Arts (MA) in Advertising. Although these degrees aren't specifically offered in copywriting, students take coursework related to the field. These programs could be ideal for digital copywriters who are interested in advertising and communication technologies. A thesis option might be available, as well. Topics that might be covered include art direction and typography, digital production strategies, copywriting essentials and creative copywriting for advertising.

What Schools Have Copywriting Programs?

Copywriting programs that are offered through advertising departments are typically offered at four-year institutions. Students might want to consider art schools or universities that focus on creative careers. These schools offer programs with copywriting programs:

  • Temple University - Bachelor of Arts in Advertising: Copywriting Concentration
  • College for Creative Studies - Bachelor of Fine Arts in Advertising: Copywriting
  • Michigan State University - Bachelor of Arts in Advertising Creative
  • The University for Creative Careers - Master of Arts in Advertising
  • University of Texas - Master in Advertising

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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