Get information about what you might study in a marketing management program and careers available. Learn about marketing management programs and top schools offering these degrees.
What Should I Look for in a Top Marketing Management Program?
Though undergraduate study in marketing is widely available, management studies typically are addressed at the graduate level. Studying under professors with professional marketing or management experience can help you learn more about entry into or career advancement within the industry. You may also want to look for schools with a high job placement rate with major companies in related industries, such as marketing, business, advertising, public relations, and promotions. Additionally, students at top schools have access to research institutes and laboratories, as well as international study or cross-disciplinary opportunities. You also might consider programs that emphasize applied practice in marketing and management.
<h2 id="section---WhatAreThreeTopMarketingManagementSchools">What Are Three Top Marketing Management Schools?</h2><h3 id="section---NewYorkUniversityInNewYorkNY">New York University in New York, NY</h3><p>Founded in 1831, New York University (NYU) was ranked at a tie for sixth among undergraduate management programs in the country by <i>U.S. News & World Report</i> in 2019, as well as third for its undergraduate marketing program. At NYU, you will have access to marketing research and behavioral laboratories, including the Leonard N. Stern School of Business Marketing Department's Center for Measurable Marketing. NYU offers undergraduate and graduate programs related to marketing and management; these programs can help you prepare for careers ranging from entry-level to advanced positions. Degree options include:
</p><ul><li>Bachelor of Science in Leadership and Management Studies
</li><li>Bachelor of Science in Marketing Analytics
</li><li>Advanced Professional Certificate in Marketing
</li><li>Master of Business Administration (MBA)
</li><li>Master of Science in Integrated Marketing
</li><li>Doctor of Philosophy in Marketing
</li></ul><h3 id="section---NorthwesternUniversityInEvanstonIllinois">Northwestern University in Evanston, Illinois</h3><p>Northwestern University is a private university with 11 academic schools located in Evanston and Chicago. <i>U.S. News & World Report</i> ranked Northwestern's marketing MBA programs the best in the country in 2019. Northwestern's Kellogg School of Management hosts research centers for global marketing and market leadership. You can earn these degrees:
</p><ul><li>Certificate in Managerial Analytics
</li><li>Master of Business Administration (MBA) with a Marketing Major
</li><li>Executive MBA
</li><li>International Executive MBA
</li><li>Master of Science in Management Studies
</li><li>Doctor of Philosophy in Marketing
</li><li>Doctor of Philosophy in Management & Organizations
</li></ul><h3 id="section---StanfordUniversityInStanfordCA">Stanford University in Stanford, CA</h3><p>Stanford University, a private research university founded in 1891, was ranked the seventh best university in the country by <i>U.S. News and World Report</i> in 2019. Stanford's graduate marketing programs were also tied for sixth place by the publication in 2019. The university's business school offers an accelerated master's degree option for worldwide mid-career professionals and is home to the Center for Global Business and the Economy, which features global study options like the Stanford-Tsinghua (China) Exchange Program. Available program options include:
</p><ul><li>Master of Business Administration (MBA)
</li><li>Doctor of Philosophy in Marketing
</li></ul><h2 id="section---TenTopMarketingManagementPrograms">Ten Top Marketing Management Programs</h2><p></p><table border="1"><tr><th>College/University</th><th>Institution Type</th><th>Location</th><th>Estimated Graduate In-State Tuition (2018-2019)*</th></tr>
<tr><td>University of Pennsylvania (Wharton)</td><td>4-year, Private</td><td> Philadelphia, PA</td><td>$38,000-$39,000</td></tr>
<tr><td>Harvard University</td><td>4-year, Private</td><td>Cambridge, MA</td><td>$47,000-$48,000</td></tr>
<tr><td>Duke University (Fuqua)</td><td>4-year, Private</td><td>Durham, NC</td><td>$54,000-$55,000</td></tr>
<tr><td>University of Michigan, Ann Arbor (Ross)</td><td>4-year, Public</td><td>Ann Arbor, MI</td><td>$23,000-$24,000</td></tr>
<tr><td>Columbia University</td><td>4-year, Private</td><td>New York, NY</td><td>$48,000-$49,000</td></tr>
<tr><td>University of Chicago (Booth)</td><td>4-year, Private</td><td>Chicago, IL</td><td>$58,500-$59,000</td></tr>
<tr><td>University of California, Berkeley (Haas)</td><td>4-year, Public</td><td>Berkeley, CA</td><td>$14,000-$14,500</td></tr>
<tr><td>University of Texas, Austin (McCombs)</td><td>4-year, Public</td><td>Austin, TX</td><td>$11,000-$12,000</td></tr>
<tr><td>University of California, Los Angeles (Anderson)</td><td>4-year, Public</td><td>Los Angeles, CA</td><td>$12,500-$13,000</td></tr>
<tr><td>University of North Carolina, Chapel Hill (Kenan-Flagler)</td><td>4-year, Public</td><td>Chapel Hill, NC</td><td>$12,000-$13,000</td></tr>
</table><p><i>*Source: NCES, U.S. Department of Education</i></p>
