What Jobs Are Available with a Master's Degree in Communication?

Important Facts About Careers for Communications Graduates

Source: *U.S. Bureau of Labor Statistics

Advertising Manager

Advertising managers develop and oversee marketing campaigns for clients. As an advertising manager, you might find employment with publicity agencies, media firms or advertising departments of companies. You'll often collaborate with other advertising professionals, such as sales, creative and financial department staff, to prepare budgets and develop promotional materials. Leadership, creativity and strong communication skills are essential for this role, as well as marketing expertise.

Public Relations Manager

As a public relations (PR) manager, you'll design strategies to generate a positive public image for clients, products and companies. You'll develop and supervise PR campaigns and promote clients through print, television, radio and online publicity. This may involve writing press releases, coordinating press conferences and planning special events. Along with oral and written communications skills, public relations managers must have strong leadership skills to manage other staff and coordinate PR campaigns.

Marketing Manager

Marketing managers come up with methods to promote products or services and increase sales. As a marketing manager, you'll research market and consumer trends to determine a product's target audience, how much to produce and what price to sell it at. You'll establish and oversee advertisement plans, which can include product promotion through television, Internet and other media. You may also seek out new markets in which to sell the product. Marketing managers may specialize in a particular aspect of marketing, such as product development or market research.

Advancement Options

After earning a master's degree in communications, you may decide to continue your studies through a Ph.D. program in communication. The skills learned in these doctoral programs can be applied to advanced professions in a variety of industries. For example, you may go on to teach communication or conduct research at a college or university. You might also find employment as a consultant with a business or nonprofit organization.