What Is Sports Management?

The field of sports management involves working in the business side of the sports industry. Read on to learn more about the different areas of sports management, from sports information to fundraising. Schools offering Education - Sports Management degrees can also be found in these popular choices.

Overview of Sports Management

Sports management is a broad and highly competitive field that incorporates aspects of many different areas, such as business, marketing and accounting. Public interest in health, fitness and spectator sports has also increased over the years, making sports management a multibillion-dollar industry with a variety of job opportunities for those with experience and education. Those who work in sports management may find themselves performing various functions, such as working with the finances of an athletic organization or creating marketing strategies. Professionals in sports management might work on international sporting events or local, amateur ones. Other areas in sports management include college or recreational sports management or sports economics.

Public Relations Specialists Postsecondary Education AdministratorsAdministrative Services Managers
Median Salary (2018)$60,000 $94,340 $96,180
Job Outlook (2016-2026)9% growth 10% growth10% growth
Entry-level Education Bachelor's Degree Master's Degree Bachelor's Degree
Similar Occupations Market Research Analyst Postsecondary TeacherPurchasing Managers, Buyers, and Purchasing Agents

Source: U.S. Bureau of Labor Statistics

Degree Options

Degree programs in sports management are available from a number of schools at the bachelor's, master's or doctoral level and may prepare students for future work in sales, public relations or event management. Individuals who have undergraduate degrees in business or law might also go on to pursue graduate degrees in sports management.

Career Opportunities

Job opportunities may exist working for academic institutions, professional sports teams, sports associations or in consulting. The following are some additional career fields that graduates with a sports management degree may consider.

  • Public relations
  • Facility management
  • Fundraising
  • Broadcasting
  • Sporting goods sales
  • Sports agency
  • Promotion and development administration
  • Sports information management
  • Interscholastic athletic administration

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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