Best Online Marketing Degrees & Colleges in Michigan (2025)

Marketing is a field that studies how consumers think, behave, and act. As the world is constantly changing, so too is the field of marketing.

A marketing degree can help you land a career in marketing, and often busy students can earn their marketing degrees online. Keep reading to learn about online marketing degrees in Michigan.

Featured Online Marketing Programs in Michigan

Five colleges in Michigan offer online bachelor's degrees in marketing. We've listed them below in alphabetical order.

1. Baker College

Baker College is a private college based in Owosso, Michigan. It offers an online Bachelor of Business Administration in marketing.

The program covers the principles of marketing and sales, as well as the business concepts and technical skills needed for a career in marketing. It includes courses like:

• Consumer Behavior
• Marketing Strategy and Design
• Multichannel Selling
• Web Design and E-Commerce

Students learn from industry professionals and engage in hands-on experiences, including research, strategic planning, product development, sales management, and marketing communications.

2. Davenport University

Davenport University is a private university with its main campus in Grand Rapids, Michigan. It offers a Bachelor of Business Administration in marketing online.

Students learn to create content, manage marketing plans, and use data to drive decisions. Courses include:

• Digital Marketing
• Marketing of Services
• Marketing Research
• Strategic Marketing

The program also offers two specialties, one in digital marketing and promotion and the other in marketing technology.

3. Grand Valley State University

Grand Valley State University is a public university in Allendale, Michigan. It offers an online Bachelor of Business Administration in marketing.

This program teaches the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It includes courses like:

• Consumer Behavior
• Marketing Management
• Marketing Research
• Marketing Strategy

Students in the program can study general marketing or can choose an emphasis in professional sales or distribution and logistics.

4. Siena Heights University

Siena Heights University is a private Catholic university in Adrian, Michigan. It offers a Bachelor of Business Administration in marketing online.

Students hone their communication skills, ability to utilize creativity, and practice of good business ethics with courses that include:

• Advertising and Promotion
• Consumer Behavior
• Marketing Principles and Cases
• Marketing Research

The program concludes with a hands-on project in which students adopt the role of CEO and present a final case analysis to a panel of industry professionals.

5. University of Michigan-Flint

The University of Michigan-Flint is a public university in Flint, Michigan. It offers an online Bachelor of Business Administration in marketing.

This program allows students to practice decision-making and problem-solving skills with a focus on building communication and leadership skills. It includes courses like:

• Consumer Behavior
• Developing Negotiation Skills
• Marketing Research
• Marketing Strategy

Students in this program learn from expert faculty and have the option of joining the university's Marketing Club to enhance their marketing skills.

Other Featured Online Marketing Programs

While there are only five online marketing degrees in Michigan, students in Michigan can also earn a marketing degree online through colleges around the country.

We've listed a few additional online marketing programs below.

Bellevue University

Bellevue University is a private university in Bellevue, Nebraska. It offers a Bachelor of Science in marketing degree online.

Students get the opportunity to explore the forefront of marketing. This 127-credit degree includes courses like:

• Customer Touchpoints
• Data for Decision Making
• Enhancing Fiscal Performance Through Responsible Marketing
• Solving Marketing Problems

The program is offered as an accelerated cohort, in which students take one course at a time with the same group of peers. This leads to a more collaborative experience and allows students to build a strong network.

Colorado State University Global

Colorado State University Global is the online branch of the public Colorado State University system. It offers a bachelor's degree in marketing.

This program is designed for creative minds who want to shape business strategy and drive outcomes. It includes courses like:

• Consumer Behavior
• Integrated Marketing, Promotions, and Advertising
• International and Multi-Cultural Marketing
• Product and Brand Management

Students learn to plan advertising campaigns, engage in public relations, negotiate contracts, and conduct market research through eight-week courses that work around their schedule.

Florida International University

Florida International University is a public research university in Orlando, Florida. It offers a Bachelor of Business Administration in marketing online

Students develop a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills, and how to market products and services effectively. Courses include:

• Consumer Behavior
• Customer Relationship Management
• Marketing Research
• Personal Selling

The program helps students develop creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships, and benefit organizations.

Herzing University

Herzing University is a private, non-profit university based in Milwaukee, Wisconsin. It offers an online Bachelor of Science in marketing.

This program blends real-world business coursework with hands-on marketing exercises and projects. It includes courses like:

• Consumer Behavior
• Customer Relationship Management
• Marketing on the Internet
• Product Development and Innovation

Students conclude the program with a capstone project or internship that showcases their creative, strategic, and management capabilities.

Southern New Hampshire University

Southern New Hampshire University is a private university based in Manchester, New Hampshire. It offers a Bachelor of Science in marketing online.

Students build their knowledge in brand awareness, communications, consumer behavior, market research, professional sales and digital marketing. Courses include:

• Consumer Behavior
• Marketing Research
• Professional Selling
• Strategic Brand Management

The program offers two concentrations for interested students, one in digital marketing and the other in social media marketing.

How Much Does an Online Marketing Degree Cost?

The amount you pay in tuition for your online marketing degree will depend on things like whether your school is public or private, what state it's in, and what state you live in.

Undergraduate degrees in Michigan average $13,716 per year for in-state students at a public college, and $39,427 per year for out-of-state students at a public college.

Private universities average $31,055 per year for tuition and fees.

How Do You Earn a Marketing Degree Online?

To earn a marketing degree online, you'll need to apply to the university and be accepted, just like you would for a traditional program.

Your online classes may include recorded lectures, readings, and online discussions. Some programs may also require projects or other assignments.

Typically, with online programs, you can complete the work on your schedule so long as all assignments are turned in by their due dates.

What Can I Do With an Online Bachelor's in Marketing Degree?

There are many things you can do with an online bachelor's in marketing. Some common careers include:

• marketing manager
• marketing research analyst
• public relations specialist
• sales representative

Start Your Online Marketing Degree Today

Students can earn online marketing degrees in Michigan or throughout the United States. Check out the featured programs above to find the perfect match for you today.