10 Easiest Digital Marketing Bachelor's Degree Programs 2026

Not every digital marketing bachelor's degree comes with the same level of hurdles to get in the door and stay enrolled. Some schools keep admissions simple with open enrollment and no test score requirements, while others build in flexible, self-paced coursework that fits around a full-time job or family responsibilities, making the whole process far less stressful from application to graduation.

Keep reading as we highlight 10 of the easiest digital marketing bachelor's degree programs to get into and complete, based on factors like admissions requirements, program flexibility, and format, rather than how rigorous the coursework itself is. You'll find details on what actually makes a degree easier to earn, plus what to expect from each school's admissions process and program structure, so you can find a digital marketing or internet marketing degree that fits your life without unnecessary obstacles.

What Makes a Digital Marketing Bachelor’s Degree “Easier” To Earn?

"Easier" here doesn't mean less rigorous coursework, it means fewer barriers to getting in and fewer logistical hurdles to work around once you're enrolled. Several factors can make a program more accessible from application through graduation:

• Open or near-open admissions: Schools that don't require SAT or ACT scores, minimum GPAs, or letters of recommendation let you start your degree without clearing hoops that have nothing to do with your ability to succeed in digital marketing coursework
• A streamlined application process: Some schools ask for little more than a form and a transcript, removing friction that can otherwise stall students before they even begin
• Fully asynchronous online coursework: Completing assignments on your own schedule, rather than around fixed class times, makes it easier to balance a degree with work or family responsibilities
• Rolling or frequent start dates: Monthly or multi-term enrollment options mean you're not stuck waiting for a fall or spring semester to begin
• Generous transfer credit policies: Accepting a high number of transfer credits can shrink the number of courses you need to complete
• No formal capstone or thesis requirement: Some programs build career-relevant skills into coursework throughout the degree rather than requiring a single, high-stakes final project

None of these factors make the material itself easier, but together they remove a lot of the friction that can make earning a degree harder than the coursework alone.

Easiest Bachelor’s Degrees in Digital Marketing Programs

The schools below combine genuine digital marketing degrees or concentrations with accessible admissions and flexible program structures that reduce friction from application through graduation. Here's a closer look at what each one offers. 

1. Arizona State University

Arizona State University accepts around 88 to 90 percent of applicants and doesn't require an admissions essay or letters of recommendation, with SAT and ACT scores optional for most applicants. In-state applicants generally need a 3.0 GPA, and ASU's rolling admissions process means there's no single hard deadline to work around.

The Bachelor of Science (BS) in Marketing with a concentration in Digital rounds out that accessible admissions process with flexible program delivery: courses run in intensive 7.5-week sessions available year-round, with multiple start dates and up to 64 transfer credits accepted. ASU is regionally accredited by the Higher Learning Commission (HLC), and the W. P. Carey School of Business holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB).

2. Champlain College

Champlain College Online, which houses the BS in Digital Marketing, recommends a 2.5 GPA rather than requiring one, makes exceptions on a case-by-case basis, and doesn't require the GMAT or GRE for admission. The application itself is designed to be fast and free, removing a common barrier for adult and transfer students.

Once enrolled, students benefit from 7-week terms with six start dates per year and the ability to transfer in up to 90 credits, both of which can shorten and simplify the path to graduation. Champlain is regionally accredited by the New England Commission of Higher Education (NECHE), and the program carries additional accreditation from the Digital Marketing Institute (DMI).

3. Colorado State University Global

Colorado State University Global keeps its admissions process short and simple, with a streamlined application that takes about 10 minutes to complete and no SAT or ACT requirement. Applicants with a GPA between 2.3 and 3.0 qualify for provisional admission without submitting extra documentation, making the process accessible even for students with a less traditional academic background.

The Undergraduate Specialization in Digital Marketing pairs with the BS in Marketing and runs on 8-week courses with monthly start dates, so there's rarely a long wait to begin. CSU Global is a public, nonprofit university regionally accredited by the HLC, with business programs holding accreditation from the Accreditation Council for Business Schools and Programs (ACBSP).

4. Johnson & Wales University

Johnson & Wales University admits roughly 84 to 88 percent of applicants and has adopted a test-optional policy, meaning SAT and ACT scores aren't required to apply. There's also no application fee, removing a small but real barrier for prospective students, and the school uses rolling admissions rather than a single hard deadline.

The BS in Digital Marketing & Social Media is available online or on campus, giving students flexibility in how they complete their degree. JWU is regionally accredited by the NECHE, and its College of Business holds AACSB accreditation.

5. Louisiana State University

Louisiana State University's Baton Rouge campus is a test-optional institution, meaning applicants can choose whether to submit ACT or SAT scores at all. Transfer students need 30 or more transferable credit hours and a 2.5 GPA to qualify, a bar that's manageable for most students with some prior college coursework.

The online Bachelor of Science in Marketing with a concentration in Digital Marketing is delivered through LSU Online with flat-rate tuition, and students can transfer up to 75 percent of previous credits toward the degree. LSU is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), and its E. J. Ourso College of Business holds AACSB accreditation.

6. National University

National University doesn't require SAT or ACT scores, letters of recommendation, or a minimum high school GPA for first-time students, making its admissions process one of the most accessible on this list. The university also offers monthly start dates and year-round enrollment, so there's no need to wait for a traditional fall or spring term.

The Bachelor of Business Administration (BBA) in Marketing includes a digital marketing-focused capstone, and courses are structured into four-week terms that let students focus on one subject at a time. National is a nonprofit, veteran-founded institution regionally accredited by the WASC Senior College and University Commission (WSCUC).

7. Southern New Hampshire University

Southern New Hampshire University accepts nearly all applicants, with a permanent test-optional policy and no minimum GPA required for online undergraduate admission. There's also no requirement for letters of recommendation, and rolling admissions across six start dates a year means students rarely have to wait long to begin.

The BS in Marketing with a concentration in Digital Marketing runs on 8-week terms, and SNHU accepts up to 90 transfer credits toward a bachelor's degree, one of the more generous policies among online universities. SNHU is regionally accredited by the NECHE, and the program carries accreditation from the ACBSP.

8. University of Massachusetts Global

University of Massachusetts Global operates with an open admissions policy at the undergraduate level, meaning there's no minimum GPA or SAT/ACT score required to enroll. The university works directly with students who fall below typical academic benchmarks, helping remove one of the more common barriers to starting a degree.

The BS in Digital Marketing runs in 8-week sessions with six start dates per year, and students can transfer in up to 90 credits, covering as much as 75 percent of the degree. UMass Global is a nonprofit affiliate of the University of Massachusetts system, regionally accredited by the WSCUC.

9. Utah Valley University

Utah Valley University operates a true open admissions policy, with a 100 percent acceptance rate and no consideration of GPA, class rank, or letters of recommendation. SAT and ACT scores are optional, making this one of the most accessible schools on this list from an admissions standpoint alone.

The standalone Bachelor of Science in Digital Marketing is offered through the Woodbury School of Business, and students can build toward it with a stackable 18-credit undergraduate certificate or use Credit for Prior Learning to shorten their timeline further. UVU is regionally accredited by the Northwest Commission on Colleges and Universities (NWCCU).

10. Wichita State University

Wichita State University guarantees admission to applicants who meet just one of two criteria, either a 2.25 GPA or a 21 ACT/1060 SAT composite score, and the university is test-optional for students who don't want to submit scores at all. Rolling admissions mean there's no single application deadline to plan around.

The Bachelor of Business Administration in Marketing includes a digital marketing emphasis, and some coursework is offered in 8-week blocks rather than a full semester. WSU is regionally accredited by the HLC, and its Barton School of Business holds AACSB accreditation.

How We Rank Schools

To create this list, we review data from the U.S. Department of Education College Scorecard and the National Center for Education Statistics (NCES), along with program-level details published by each university.

For an easiest digital marketing bachelor's degree list specifically, we weigh accessibility and flexibility alongside the standard measures of program quality. Here's what we prioritize:

• Accreditation: We confirm that each school holds nonprofit, regional accreditation, and we note program-specific business accreditation, such as AACSB or ACBSP, when it applies.
• Program requirements: We favor schools with accessible admissions policies, such as test-optional or open enrollment, alongside flexible program structures like asynchronous coursework, rolling start dates, and generous transfer credit policies.
• Student outcomes: We consider factors like graduation rates, post-graduation earnings, and the career paths graduates pursue, using data from College Scorecard and NCES alongside each school's own reporting.

Learn more about our ranking methodology. 

How Long Does it Take to Earn a Digital Marketing Bachelor’s Degree?

A digital marketing bachelor's degree typically requires around 120 credits, which adds up to about four years of full-time study for a student starting without any prior college credit. For students at schools with open or accessible admissions, that timeline often stays close to four years unless they bring in transfer credit, since easier admissions doesn't necessarily mean a shorter program.

That said, several schools on this list combine accessible admissions with generous transfer credit policies, letting students who enter with an associate degree or substantial prior coursework finish considerably faster, sometimes in two to three years. Rolling or frequent start dates also mean students aren't stuck waiting months to begin, which can shave time off the overall path even for those starting from scratch.

Are Online Bachelor’s Degrees in Digital Marketing Easier Than On-Campus Programs?

Online programs often are easier to get into and complete, though the format itself isn't automatically what makes the difference. Many online digital marketing degrees are built specifically for adult learners and working professionals, which tends to come with more accessible admissions requirements, asynchronous coursework, and flexible scheduling that fits around a job or family responsibilities. On-campus programs, by contrast, are more likely to have traditional application requirements like test scores, essays, or letters of recommendation, along with fixed class times.

That said, "easier" here is about logistics and flexibility rather than academic rigor, and a well-regarded online program still expects the same coursework and standards as its on-campus counterpart. It's worth comparing a specific program's admissions requirements and format rather than assuming every online degree is more accessible than every on-campus one.

How Much Does a Digital Marketing Bachelor’s Degree Cost?

Tuition for a digital marketing bachelor's degree varies widely based on the school, its location, and your residency status. Public universities generally offer the lowest rates for in-state residents, and many schools with accessible admissions also offer flat-rate online tuition, which keeps costs predictable regardless of where you live. Because accessible admissions and lower cost often go hand in hand at these types of schools, it's worth comparing both factors together rather than assuming an easier program automatically costs more or less than a selective one.

Financial Aid for Bachelor’s Degrees in Digital Marketing

Affordability isn't only about a school's sticker price, since the right combination of aid can bring the actual cost down significantly. Here's a breakdown of the main types of financial aid worth exploring.

Federal Aid

Completing the Free Application for Federal Student Aid (FAFSA) is the starting point for most financial aid, since it determines your eligibility for federal grants, work-study, and loans, and it's also a prerequisite for many of the state and institutional programs covered below. Filing early each year can make a real difference, since some aid is awarded on a first-come, first-served basis.

State and Institutional Promise Programs

A growing number of states and schools now offer "promise" programs that cover some or all of tuition and fees for eligible students, often based on household income rather than academic merit; they're one of the best ways for students to get free college. Most require nothing beyond a completed FAFSA to be considered, and it's worth checking whether your state or any school on your list offers one before you enroll.

Institutional Scholarships and Grants

Beyond promise programs, individual schools often offer their own scholarships based on merit, financial need, or major-specific criteria, and business schools in particular sometimes set aside funding for marketing or digital marketing students. It's worth checking directly with a school's financial aid or business school office, since these opportunities aren't always widely advertised.

Employer Tuition Assistance

If you're currently working, ask your employer whether they offer tuition assistance or reimbursement, especially if your role touches marketing, communications, or a related field. Some employers cover a set dollar amount per year, while others reimburse tuition contingent on maintaining a certain grade or staying with the company for a set period afterward.

Military and Veteran Benefits

Veterans, active-duty service members, and their dependents may qualify for tuition assistance through the GI Bill, yellow ribbon programs, or state-specific veteran benefits, which can cover some or all of the cost at participating schools. Many of the schools on this list also offer in-state tuition rates or additional scholarships specifically for military-affiliated students, regardless of home state.

How To Choose the Right Digital Marketing Bachelor’s Degree

Choosing an accessible program takes more than checking acceptance rates, since the factors that make a degree easier to earn can vary quite a bit from school to school. Keep these factors in mind as you compare your options:

• Admissions requirements: Look into whether a school requires standardized test scores, a minimum GPA, or letters of recommendation, since these vary widely even among schools with high acceptance rates
• Program format: Confirm whether coursework is asynchronous or requires attendance at set times, since asynchronous formats offer more flexibility for working adults
• Start dates: Check how often a program begins new terms, since rolling or monthly start dates mean less waiting to begin your degree
• Transfer credit policy: Look for programs that accept a generous number of transfer credits or credit for prior learning, since fewer credits to complete can shorten and simplify your path to graduation
• Program accreditation: Verify that a program holds regional accreditation and, where applicable, business accreditation like AACSB or ACBSP, since accessible admissions shouldn't come at the expense of a credential employers recognize
• Support services: Ask what academic advising and student support look like, since accessible programs still require you to keep pace with coursework, and strong support can make that easier to manage

Career Outlook With a Bachelor’s Degree in Digital Marketing

An accessible path to your degree doesn't mean a limited career outlook. Advertising, promotions, and marketing managers, a common path for digital marketing graduates, typically need a bachelor's degree and related work experience, and the median annual wage for the field was $161,030 in May 2024. The U.S. Bureau of Labor Statistics projects 6 percent employment growth from 2024 to 2034, faster than the average for all occupations, with roughly 36,400 openings projected each year.

Related roles offer similarly strong prospects. Market research analysts earned a median annual wage of $76,950 in May 2024, with the BLS projecting 7 percent employment growth from 2024 to 2034, much faster than the average for all occupations, and about 87,200 openings projected each year, per the BLS profile on market research analysts. Since employers weigh accreditation and coursework rather than how selective a school's admissions process was, graduates from accessible programs enter the job market on equal footing with peers from more selective schools.

FAQs About the Easiest Digital Marketing Bachelor’s Degree Programs

Here are answers to some of the most common questions people have as they research easy-to-earn digital marketing bachelor's degree programs.

Is a Bachelor's Degree in Digital Marketing Worth It?

For most people pursuing a career in digital marketing, a bachelor's degree offers strong value, and choosing an accessible program doesn't change that math. Employers hiring for roles like marketing manager typically expect a bachelor's degree, and a program focused specifically on digital marketing gives you hands-on experience with the tools and platforms you'll use on the job. Since accreditation and coursework matter more to employers than how selective a school's admissions process was, an accessible degree can offer the same return on investment as one from a more competitive program.

Does an Easier Admissions Process Mean a Lower-Quality Degree?

Not necessarily. Accessible admissions and academic rigor are two separate things, and many schools with open or test-optional admissions still hold the same regional and business accreditation as more selective institutions. What matters most for degree quality is a program's accreditation and curriculum, not how difficult it was to get admitted in the first place.

Is Online or On-Campus Better for an Easier Digital Marketing Degree?

Online programs tend to offer more flexibility overall, since asynchronous coursework, rolling start dates, and accessible admissions are more common features of online-first schools built for adult learners. That said, some on-campus programs offer similar flexibility, and a handful of schools on this list, like Johnson & Wales, offer the same digital marketing degree in both formats, so it's worth comparing the specific program rather than assuming format alone determines ease.

Can You Transfer Into an Easy Digital Marketing Degree Program With a Low GPA?

Many of the schools on this list evaluate transfer applicants based on your college-level GPA rather than your high school record, and some offer provisional or conditional admission for students below a school's typical threshold. It's worth reaching out directly to a school's admissions office if your GPA is a concern, since policies and flexibility can vary significantly even among schools with generally accessible admissions.

What Should You Watch Out For When Choosing an "Easy" Digital Marketing Degree?

The biggest thing to verify is accreditation, since an easy path to enrollment means little if the degree itself isn't recognized by employers or eligible for federal financial aid. It's also worth confirming that "easy" admissions doesn't come paired with poor student support or low graduation rates, since a program that's simple to get into should still set you up to actually finish and use the degree.

Explore Bachelor’s Degrees in Digital Marketing

Find your perfect digital marketing degree by exploring the accessible bachelor’s programs featured on Learn.org. Reach out to specific schools to find out more about admissions, enrollment, and financial aid.