10 Most Affordable Online Marketing Degrees (2025)

Prospective students looking for affordable online marketing degree programs have numerous options to select from for 2024.

Regardless of your goal of starting a marketing profession or developing your current abilities, these programs provide affordable, high-quality education that is accessible from any location.

List of Affordable Marketing Degrees Online

The following list presents a selection of top affordable online marketing degree programs. The institutions included have been carefully chosen based on their affordability, academic quality, and flexibility.

1. Arizona State University

Arizona State University offers an online Bachelor of Science in marketing program that covers essential areas such as market analysis, promotion management, and service development.

This program consists of 120 credit hours spread across 41 classes and is typically completed within four years.

Admission requirements include meeting minimum SAT and ACT scores. For part-time students enrolling in six credit hours, the tuition cost remains fixed at $4,139, regardless of their location.

2. Penn State University

Penn State University provides an online Bachelor of Science in marketing program that is accredited by the AACSB.

This four-year program is made of 120 credit hours and goes into various marketing aspects, including consumer behavior, sales promotions, and e-commerce marketing techniques.

Tuition costs vary depending on the number of credit hours the students have achieved, with rates at $626 for students with fewer than 60 credit hours and $671 for those with 60 or more credit hours.

3. Louisiana State University

Louisiana State University offers an online Bachelor of Science in marketing degree accredited by the AACSB that requires the completion of 120 credit hours to graduate.

This program not only provides marketing knowledge in areas such as advertising, sales, and logistics but also includes essential business subjects like business law, economics, and finances.

The tuition fee is consistent for all US residents at $301 per credit hour before applicable fees.

4. Florida International University

Florida International University presents an online Bachelor of Business Administration in marketing program designed for completion in four years that consists of 120 credit hours.

In-state students will find the tuition to be $235.57 per credit hour plus fees, while out-of-state students will pay $648.86 per credit hour plus fees.

With 60 lower-division and 60 upper-division credits, this curriculum has a carefully planned structure. In order to give students valuable skills, it covers many different subjects, such as accounting, microeconomics, and marketing research.

5. Maryville University

Maryville University offers an online Bachelor of Science in marketing program that explores contemporary marketing areas like search engine marketing, content management, and data analysis.

This program consists of 128 credit hours, divided into general education, business core courses, and marketing major courses, designed to be completed within four years.

There are no application fees or entrance exams required, and the tuition cost is set at $525 per credit hour.

6. Western Governors University

Western Governors University provides a BBA in Marketing program that prepares students for diverse marketing areas including digital marketing, content creation, and sales management.

Consisting of 39 courses, this program can typically be completed in 39 months. The tuition is structured in six-month terms, offering cost savings in the long run, and it stands at $3,755 per term.

Additionally, students can further reduce costs by transferring previous credit hours toward their degree.

7. University of Maryland

The University of Maryland provides an online bachelor's degree in marketing, comprising 120 credit hours, with 36 of those dedicated to the required major courses.

This program covers fundamental marketing areas such as social media marketing, consumer behavior, and global marketing.

Tuition rates are $318 per credit hour for in-state students, $499 for out-of-state students, and a special reduced rate of $250 for active military members.

Additionally, the university supports students in expediting their completion time and lowering the overall cost by allowing the transfer of up to 90 credits from accredited institutions.

8. Indiana State University

Indiana State University offers an online BS in marketing program accredited by the Higher Learning Commission. Graduation requires 120 credit hours and can be completed in four years with full-time enrollment.

The curriculum covers key marketing areas, including consumer marketing, B2B marketing, and retail management. Students can lighten their financial load and accelerate their academic journey by transferring credits from accredited institutions.

Tuition for the academic year ranges from $9,712 for in-state students enrolling in 12-18 credits per semester to $21,454 for out-of-state students.

9. University of Minnesota

The University of Minnesota presents an online BS in marketing program that has a total of 120 credit hours.

This program equips students with essential skills for the global marketing environment, covering areas like marketing research, internet marketing, and sales promotions.

The tuition costs is $441.50 per credit hour before taxes and applicable fees, with the university offering various financial aid plans to assist students in managing the program's cost.

10. University of North Dakota

The University of North Dakota offers an online BBA in marketing program, structured around 120 credit hours and designed for completion within four years.

Accredited by AACSB, this program provides complete knowledge in areas such as product management, integrated marketing communication, and advertising.

It also offers students the option to apply for an international exchange program to gain hands-on experience. The tuition cost per credit hour is $479.19, inclusive of fees.

How Much Does an Online Bachelor's Degree in Marketing Cost?

The cost of an online bachelor's degree in marketing can vary widely, depending on factors such as the chosen university, the student's residency, the number of credits required for the program, and available financial aid options.

On average, prospective students may encounter tuition costs ranging from $250 to over $600. Public universities typically offer lower tuition rates for in-state residents, while private institutions may have a fixed tuition rate.

How To Make an Online Marketing Degree Affordable

To make an online marketing degree more affordable students can consider strategies such as researching universities with lower tuition rates. Public institutions often have more affordable in-state tuition

Applying for scholarships and financial aid, many universities have scholarships specifically for online students. Completing the FAFSA can determine your eligibility for federal aid.

If students have previous college credits, some universities allow them to transfer them to the online program. This can reduce the number of courses they need to take and lower tuition costs.

Is an Online Marketing Degree Worth It?

Whether an online marketing degree is worth pursuing depends on one's unique career aspirations, budget, and preferred learning style.

For individuals looking to enter the field of marketing and searching for a flexible study option, an online marketing degree can provide valuable knowledge and skills.

It's important to choose an accredited program and consider regional job market demands. Online degrees offer convenience but require self-motivation.

Find an Affordable Degree in Marketing Online Today

In today's digital era, finding an affordable online marketing degree is within reach for aspiring students.

By carefully researching accredited programs, exploring financial aid options, and considering your career goals, you can start your marketing career.