Free Online Digital Marketing Degrees 2025

Earning an online bachelor's degree in digital marketing can prepare you for various high-paying, in-demand jobs. According to the U.S. Bureau of Labor Statistics, career opportunities for marketing professionals are expected to see 6% growth by 2032, roughly double the growth for all occupations.

Still, tuition costs continue to rise, which can be challenging for some students looking to enter the field. Many free digital marketing courses and degree programs are available as an alternative to reduce costs. These programs can prepare students for popular careers in digital marketing.

Can You Earn a Free Digital Marketing Degree Online?

There are multiple free digital marketing certification programs and courses, but many degree programs will require tuition. Even free online courses offered by tuition-free online colleges have costs associated with them.

Schools that offer accredited or legitimate online digital marketing degrees will either charge tuition rates or fees for exams. Though these schools are tuition-free, completing a degree could still cost several thousand dollars.

The free certificate courses and similar programs available for learners usually only cover the fundamentals of digital marketing. These courses will generally cover concepts in various types of digital marketing essential to performing the work in this field, but you'll probably need to pay to take your marketing skills to the next level. These certificate programs are great for specialized learning opportunities divided into modules to make them easier to complete at your own pace.

One of the best advantages of these free courses is the ability to explore the individual marketing specializations available. Some of the most common career options in digital marketing include:

• content marketing manager (i.e. content creation and copywriting)
• social media strategy and social media marketing (i.e. Facebook ads, LinkedIn ads, content strategy)
• search engine optimization (SEO) specialist
• email marketing strategist
• pay-per-click specialist (PPC)
• marketing analyst
• e-commerce specialist

Top Affordable Online Digital Marketing Degrees

There are many affordable online marketing degrees, even if there are few truly free accredited digital marketing degrees. Some schools offer programs better suited for certain specializations. So, if you feel strongly about a certain career path in the field, you might find some schools to be better than others.

Compare the advantages and disadvantages of each online marketing degree program before enrolling. Though some will differ, most programs are self-paced to allow for flexible learning.

1. University of Massachusetts Amherst

The University of Massachusetts Amherst offers a fully online marketing undergraduate degree through the Isenberg School of Management. This program includes multiple options for specialization, allowing students to select electives or other marketing major courses.

This degree isn't exclusive to digital marketing, though these various options can help you make this degree suitable for digital marketing.

2. Southern New Hampshire University

Southern New Hampshire University offers an online digital marketing degree program. This accredited bachelor's program combines a well-rounded general education program (which SNHU calls ''The Commons''), with specialized marketing courses to prepare graduates for various careers in the digital marketing space.

SNHU teaches students outbound and inbound marketing strategies that can be used working for an in-house team, a marketing agency, or as an online business owner.

3. Oregon State University

Oregon State's Ecampus is the #3 ranked online business program according to U.S. News and World Reports. Their online marketing program offers four specializations, including marketing and digital communications.

This degree program is targeted toward digital marketing topics, which can be a great way for students to learn the relevant skills needed to work in digital marketing spaces, such as social media and email marketing.

4. Colorado State University Global

Colorado State University Global is the online campus of CSU. This fully online program allows for multiple specializations, including digital marketing. This program is designed to give students hands-on experience in marketing with courses designed by marketing professionals to provide an educational experience that reflects the real world of digital marketing.

5. Eastern New Mexico University

Eastern New Mexico University's online digital marketing degree program includes pre-recorded lectures and courses without video or cooperative features. This blend allows students to get in-depth information in a way that works best for them.

ENMU also has career services for alumni. They will help assist with various aspects of job searching, like writing your resume and cover letters.

6. National University

National University has an online marketing degree program designed to be completed in four-week or eight-week terms. This not only allows students to learn on their own schedules but also allows them to complete courses quickly.

NU also offers multiple digital marketing certificates and training in what they call ''Industry-Current Credentials''. This includes teaching skills related to Google Ads, Google Analytics, HubSpot, and others. These certificates can benefit for beginners looking to develop their marketing skills, but they are also great for experienced marketers looking to stay current.

7. Fort Hays State University

Students at Fort Hays State University can choose from two degrees: a BBA with a concentration in marketing and a master's degree in marketing. Students can pursue both degrees online to start or continue their marketing education. These degrees are general marketing degrees, but many of the principles can be easily applied to digital marketing as well.

8. Maryville University

Maryville Univesity's bachelor's degree program is designed to be completed fully online with a very flexible schedule. Additionally, Maryville's curriculum includes a senior experience course where students create a marketing plan for a specific target audience. This hands-on program will give students practice with many of the skills they will use in their marketing careers.