<h2 id="section---FrequentlyAskedQuestions">Frequently Asked Questions</h2> <h3 id="section---WhatKindOfProgramIsIt">What Kind of Program Is It?</h3> <p>Ashworth College's Career Diploma in Marketing Communications is an eleven-lesson, online program. Students have the opportunity to learn at their own pace and take exams online. The program focuses on advertising, consumer behavior, marketing tactics, and more. Ashworth College provides all the textbooks, study materials, and academic support needed to complete this course. </p> <h3 id="section---WhatAreThePrerequisites">What Are the Prerequisites?</h3> <p>Students interested in the Career Diploma in Marketing Communications should have an interest in advertising and promotion. Though not required, students may have some experience working in marketing agencies or development firms. Applicants to Ashworth College should be at least 17 years old. </p> <h3 id="section---WhatAreTheCourseRequirements">What Are the Course Requirements?</h3> <p>The Career Diploma in Marketing Communications consists of 11 comprehensive online lessons. All lessons have the following components: a subject matter preview, a vocabulary guide, a reading assignment, practice exercises, and an online exam. You'll also receive an introductory note from your instructor with each lesson. </p> <p><u>Marketing Communications Course Requirements</u> </p> <p /> <table border="1"><tr><th> Lesson Number </th><th> Lesson Name</th></tr> <tr><td> 1 </td><td>Introduction to Advertising</td></tr> <tr><td> 2 </td><td>Advertising and the Marketing Process</td></tr> <tr><td> 3 </td><td> The Consumer Audience</td></tr> <tr><td> 4 </td><td> The Integrated Campaign</td></tr> <tr><td> 5 </td><td> Corporations and Consumers</td></tr> <tr><td> 6 </td><td>The IMC Foundation</td></tr> <tr><td> 7 </td><td> Advertising Management</td></tr> <tr><td> 8 </td><td> Advertising Design and Media Selection</td></tr> <tr><td> 9 </td><td> Trade and Consumer Promotions</td></tr> <tr><td> 10 </td><td>Personal Selling and Public Relations</td></tr> <tr><td> 11 </td><td>The Top of the IMC Pyramid</td></tr> </table><h3 id="section---WhatCouldIDoAfterIGraduate">What Could I Do After I Graduate?</h3> <h4 id="section---CareerOpportunities">Career Opportunities</h4> <p>Ashworth College's Career Diploma in Marketing Communications is designed to prepare you for a variety of careers in the marketing field. You will have the opportunity to pursue promotion and advertising specialist positions in the following settings: </p> <ul><li>Marketing agencies </li><li>Brand development firms </li><li>Advertising companies </li><li>Corporations </li></ul><h4 id="section---AdvancedDegrees">Advanced Degrees</h4> <p>Graduates of Ashworth College's Career Diploma in Marketing Communications program may be able to pursue associate's degrees in marketing. These programs may prepare students for supervisory positions. </p> <p>Associate's degrees graduates could pursue include but are not limited to: </p> <ul><li>Associate of Arts in Marketing </li><li>Associate of Arts in Business </li><li>Associate of Arts in Communications</li></ul>