Bachelor's of Business Administration: Career and Salary Facts

Find out about the types of jobs you could pursue with a Bachelor's of Business Administrator. Read on to learn more about career options along with salary and job outlook information. Schools offering Business degrees can also be found in these popular choices.

What Do Business Administration Professionals Do?

Earning a bachelor's degree in business administration offers a wide variety of job options. Some positions you might consider with this degree include advertising and promotions manager, sales manager and marketing manager. Advertising and promotions managers create advertisements and purchasing incentives to attract customers. Advertising managers work closely with members of other divisions, such as finance and sales, to determine the cost of a campaign and which customers should be targeted. Sales managers provide customer service to attract and maintain a customer base. They also directly communicate with consumers and other businesses about current product offerings. Marketing managers calculate product demand and pinpoint markets that will be most interested in the product. They also work alongside sales staff to decide on the most beneficial prices for both the company and consumers. The table below outlines the general requirements for these career options.

Advertising and Promotions Managers Sales Managers Marketing Managers
Degree Required Bachelor's degree Bachelor's degree, master's degree common Bachelor's degree
Education Field of Study Business administration, advertising, journalism Business administration Business administration
Training Required Work experience in advertising or sales recommended Work experience in sales recommended Work experience in advertising or sales recommended
Key Responsibilities Create public interest in a company's product or service, plan or direct advertising policies and programs, produce collateral materials like posters and coupons Direct a company's sales team, analyze data, set goals for sales, create programs to train sales representatives Determine an organization's product or service demand, identify prospective markets to place products, create pricing strategies, work with the organization to maximize profits
Job Growth (2014-2024) 5%* 5%* 9%*
Median Salary (2015) $95,890* $113,860* $128,750*

Source: *U.S. Bureau of Labor Statistics

What Jobs Can I Apply For With a Bachelor's Degree in Business Administration?

A Bachelor of Business Administration (BBA) degree can prepare you for a variety of entry to mid-level positions in various industries. Graduates holding BBA degrees commonly find jobs in marketing, finance, sales and management, but the degree can be applied to nearly any area of business. If you're interested in a particular industry or area of business, you can designate a specialization within your degree program, such as finance, marketing, operations management, information technology or human resource management.

Business administration majors often work for private and public corporations or firms in various industries. Positions you might qualify for include sales manager, customer service specialist, marketing analyst, sales representative, business developer, database administrator, advertising manager and project manager. Some graduates specialize in entrepreneurship and choose to start their own business. A BBA degree also serves as good preparation for an advanced degree in fields such as business, law or education.

What Will I Need in Addition to My Degree?

According to the U.S. Bureau of Labor Statistics (BLS), strong competition for managerial positions in sales, advertising, marketing and promotions is expected during the 2014-2024 period ( Candidates who have gained practical experience through internships or co-op work programs may have a competitive edge and more employment options.

The amount of business done over the Internet is increasing, and employers will likely prefer computer-savvy candidates with a keen sense of online business methodologies and strategies. You may consider taking additional computer and new media courses while in school or through business training programs.

Professional certification is a good way to enhance your skills and remain competitive in the job market. The BLS states that the number of managers seeking certification is likely to grow due to increasing competition. The type of certification you consider will depend on your specialization and the industry in which you work. For instance, financial analysts may consider obtaining the Chartered Financial Analyst designation, while accountants generally need the Certified Public Accountant credential.

How Much Can I Expect to Earn?

BBA holders in managerial positions may have some of the highest earnings potential. According to the BLS, the median annual salary of all advertising and promotions managers was $95,890 in May 2015. In addition, sales managers had a median salary of $113,860 and marketing managers had an even higher median salary of $128,750.

Advertising and promotions managers, as of May 2015, earned the most in the specialized design services industry with a mean annual salary of $169,430, according to the BLS. Similarly, sales managers working in the BLS category of securities and commodity contracts intermediation made the most with a mean annual salary of $205,800. For marketing managers, securities and commodity exchanges was the highest paying industry with a mean annual salary of $207,770.

What Are Some Related Alternative Careers?

A Bachelor's of Business Administration is useful for a number of management level positions within companies. One such example is administrative services managers, which include facility managers, contract administrators, and records and information managers. As the name implies, facility managers are in charge of a factory or other business facility, including all buildings, supplies, and equipment. Contract administrators focus on supplies and equipment; they stock and distribute as needed. Records and information managers are in charge of all data produced and acquired within a facility, and manage safe, secure storage of such data.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

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