Sales Marketing Course and Training Programs

Sales marketing courses and training programs can teach you to use personal and business skills to sell and market products to the broadest possible audience. Keep reading to consider the various educational options available, including course information and career options for graduates. Schools offering Marketing degrees can also be found in these popular choices.

What You Need to Know

Sales marketing courses are offered at the associate's, bachelor's and master's degree levels in several fields. You can take courses in traditional sales as well as in internet marketing. Your degree training will prepare you for a number of sales careers, including management, depending on the degree level that you complete.

Training Associate's, bachelor's and master's degrees are available
Courses Market research, strategic marketing, copywriting, advertising, entrepreneurial marketing, public relations, direct marketing, research database development, consumer purchasing trends, mass marketing, traditional media, sports sponsorship, internet sales, social media marketing, search engine optimizer, viral marketing, blogs and Web analytics, finance, accounting, business management and economics
Future Career Options Retail salespersons, sales representatives, sales managers and marketing managers

What Sales and Marketing Training Programs Are Available?

Sales and marketing represent a broad variety of industries and techniques involved in how suppliers communicate with consumers. A sales and marketing education can focus on the economics of trade and product management, methodologies and innovations involved with advertising and communications, or both.

An associate degree program in marketing can be a helpful first step in the process of developing your career focus. For many executive or administrative sales and marketing positions, a minimum of a bachelor's degree is needed. You could obtain a bachelor's degree in business administration, which could offer a specialization option in marketing. Some specialty degrees may also be available in subjects such as Internet marketing.

What Other Programs Are Available?

At the graduate level, completing a Master of Business Administration or Master of Science degree program related to sales and marketing could be useful when trying to advance your career. If you're interested in distance learning opportunities, you can enroll in online business programs at the undergraduate and graduate levels.

What Courses Can I Take?

Coursework in sales and marketing can include market research topics. Advanced coursework in sales and marketing can focus on specific concepts like mass marketing, traditional media and sports sponsorship. Internet marketing programs could include subjects like Internet sales, social media marketing and search engine optimizer copywriting.

Typically, these courses will be taken as part of a broader business program, so courses in subjects like finance, accounting, business management and economics could also be included. You may have the opportunity to complete a relevant sales or marketing internship to help you gain first-hand experience in the field. Here are some course topics you might come across:

  • Strategic marketing
  • Copywriting
  • Advertising
  • Entrepreneurial marketing
  • Public relations
  • Direct marketing
  • Research database development
  • Consumer purchasing trends
  • Viral marketing
  • Writing blogs
  • Web analytics

What Can I Expect from a Career in this Field?

The field of sales and marketing offers a variety of opportunities based on your level of training and specific field of interest. In 2017, the U.S. Bureau of Labor Statistics (BLS) reported that retail salespersons earned a median annual salary of $23,210. The BLS reported that employees in the broad field of sales representatives, wholesale and manufacturing earned a median annual salary of $56,970 outside the field of scientific and technical products, while those working in that field earned a median annual salary of $78,830. Sales managers earned a median annual salary of $121,060 while marketing managers earned a median annual salary of $132,230.

To continue researching, browse degree options below for course curriculum, prerequisites and financial aid information. Or, learn more about the subject by reading the related articles below:

  • 1. Degree Options:
The schools in the listing below are not free and may include sponsored content but are popular choices among our users. Tuition and costs will vary across programs and locations. Be sure to always request tuition information before starting a program.

Popular Schools

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