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Sports Marketing Degree Programs
Sports Marketing Degree Programs
Sports marketing professionals can work in a variety of ways for athletic organizations, sports teams or schools. Get information on degrees that can prepare you for a sports marketing career, see what classes you'll need, and find out if an internship will be beneficial.
What Is a Sports Marketing Program?
Professionals in the field of sports marketing are responsible for generating revenue for the companies or teams they work for. In a sports marketing degree program, you could learn to organize promotional campaigns that build customer relationships. You could also learn to sell tickets and merchandise or secure corporate sponsorships for amateur and professional sports organizations.
<table border="1"><tr><td><b>Key Topics</b></td><td> Customer relations, sales, marketing, advertising</td></tr>
<tr><td><b>Degree Levels</b></td><td> Associate's and bachelor's degrees</td></tr>
<tr><td><b>Common Courses</b></td><td> Sports media, accounting, recreation management, marketing research, mathematics</td></tr>
<tr><td><b>Learning Environments</b></td><td> Traditional classroom and online degree options are available</td></tr>
<tr><td><b>Median Salary (2020)</b></td><td> $45,249 (<i>for all sports marketing coordinators</i>)*</td></tr>
<tr><td><b>Job Outlook (2019-2029)</b></td><td> 7% growth (<i>for all marketing managers</i>)**</td></tr>
</table><p><i>Sources: *PayScale.com, **U.S. Bureau of Labor Statistics</i>
</p><h3 id="section---WhatDegreesCanIEarn">What Degrees Can I Earn?</h3><p>There are a few associate's degree programs out there in sports marketing. Marketing management programs with sports marketing specializations are also available. However, most schools offer bachelor's degree programs in this field. You might earn a Bachelor of Science in Sports Marketing or a Bachelor of Science in an area like business or kinesiology with a sports marketing emphasis.
</p><h3 id="section---WhatClassesCanITake">What Classes Can I Take?</h3><p>In an associate's degree program, you might take introductory sports marketing classes, such as history of sport, sports law and recreation management. Internship opportunities may be available, depending on your program.
</p><p>At the baccalaureate level, you might have to complete prerequisites in accounting, business, math and economics before you're granted entry into a sports marketing program. You may then complete core courses in sport sales, marketing research, sports media and media relations. Some programs may even allow you to take additional coursework in a specialty area, such as ticket sales or media sales.
</p><p>Program curricula often include one or more internship requirements that can give you a taste of what a sports marketing job entails. These may include internships with a professional team's ticket sales office or a marketing agency's call center.
</p><h3 id="section---CanIEarnMyDegreeOnline">Can I Earn My Degree Online?</h3><p>You may be able to earn all or part of your associate's or bachelor's degree in sports marketing online. You'll need a high-speed Internet connection and audio or video plug-ins to access course materials like recorded video lectures or discussion boards.</p>
