Marketing specialists create or oversee marketing strategies for businesses. Read on to learn more about the salary and job outlook for this profession.
Marketing Specialist Overview
Companies often turn to marketing firms to help them increase sales and better market their goods and services to customers. A marketing specialist designs and implements these marketing strategies and campaigns. While marketing specialists may oversee the execution of an existing marketing campaign, they also create new campaigns from scratch. Typically, these professionals supervise a team of marketers and work under the direction of marketing managers.
<h3 id="section---ImportantFactsAboutThisOccupation">Important Facts about this Occupation</h3><p></p><table border="1"><tr><td>Entry-Level Education</td><td>To be hired as a marketing specialist, applicants generally need a bachelor's degree and several years of marketing-related work experience.</td></tr>
<tr><td>Work Environment</td><td>Marketing specialists can expect to work in an office or business setting. They may also be required to travel to meet clients and communications industry partners.</td></tr>
<tr><td>Key Skills</td><td>Analysis, attention to detail, critical thinking, communication skills</td></tr>
<tr><td>Similar Occupations</td><td>Marketing Managers, Cost Estimators, Economists, Operations Research Analysts, Statisticians, Public Relations Specialists</td></tr>
</table><h3 id="section---MarketingSpecialistSalary">Marketing Specialist Salary</h3><p>According to the U.S. Bureau of Labor Statistics (BLS), marketing professionals often need a bachelor's or master's degree in marketing or business administration with a marketing specialty. In 2021, the BLS listed an average annual salary of $76,080 for marketing specialists and market research analysts, with the majority earning between $37,570 and $128,320 per year.
</p><p>The BLS states that at that time, management, technical and scientific consulting companies provided the most jobs for marketing specialists and market research analysts and paid a mean yearly wage of $71,930. The highest wages came from the aerospace product and parts manufacturing industry, followed by monetary authorities- Central Bank; the former paid an average yearly salary of $127,700, while the latter paid $125,580.
</p><h3 id="section---MarketingSpecialistCareerOutlook">Marketing Specialist Career Outlook</h3><p>The BLS projects increasing growth in the marketing industry over the next several years, predicting a job growth of 19% for marketing specialists and market research analysts between 2021 and 2031. This is a much faster rate than the average for all jobs, and the BLS says prospects should be particularly favorable for those who hold a master's degree in marketing or a related field.</p>
