Important Facts about this Occupation
| Entry-Level Education | To be hired as a marketing specialist, applicants generally need a bachelor's degree and several years of marketing-related work experience. |
| Work Environment | Marketing specialists can expect to work in an office or business setting. They may also be required to travel to meet clients and communications industry partners. |
| Key Skills | Analysis, attention to detail, critical thinking, communication skills |
| Similar Occupations | Marketing Managers, Cost Estimators, Economists, Operations Research Analysts, Statisticians, Public Relations Specialists |
Marketing Specialist Salary
According to the U.S. Bureau of Labor Statistics (BLS), marketing professionals often need a bachelor's or master's degree in marketing or business administration with a marketing specialty. In 2021, the BLS listed an average annual salary of $76,080 for marketing specialists and market research analysts, with the majority earning between $37,570 and $128,320 per year.
The BLS states that at that time, management, technical and scientific consulting companies provided the most jobs for marketing specialists and market research analysts and paid a mean yearly wage of $71,930. The highest wages came from the aerospace product and parts manufacturing industry, followed by monetary authorities- Central Bank; the former paid an average yearly salary of $127,700, while the latter paid $125,580.
Marketing Specialist Career Outlook
The BLS projects increasing growth in the marketing industry over the next several years, predicting a job growth of 19% for marketing specialists and market research analysts between 2021 and 2031. This is a much faster rate than the average for all jobs, and the BLS says prospects should be particularly favorable for those who hold a master's degree in marketing or a related field.
